2017 Pharma Choice Silver Self-Promotion

Calcium

On the Moove in 2017

 

This unusually bold and memorable campaign relies on inventive cow iconography—and clever wordsmithing—to capture the essence of the agency’s “Brand Nourishment” message. The creative charms and seduces rather than using a blunt selling approach. In an era of faceless, “me too” agencies, the “Cows” campaign has been highly successful at raising Calcium’s profile and awareness.

Agency Team:

Founder / CEO: Steven Michaelson
Managing Partner / Chief Creative Officer: Steve Hamburg
SVP, Creative: Mick Rogers
Associate Art Director: Sara Pomykacz
Account Supervisor: Anna Heleniak
Account Executive: Elizabeth Hathaway

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