2017 Pharma Choice Silver Multichannel

Digitas Health

Shire

eyelove

Dry eye affects women’s lives in subtle yet impactful ways…but doesn’t slow them down. So we created “eyelove,” a disease awareness campaign that feels more like a human brand. It’s unlike anything in the pharma space—it speaks to women not like a marketing campaign, but like a girlfriend.

Agency Team:

EVP/Executive Creative Director: Collette Douaihy
SVP Planning: Jill Jauffman
VP/Creative Director: Andrew Saucier
Associate Creative Director: Allie Gewertz
Associate Creative Director: Jon Oliver
Senior Copywriter: Brendan Kelly
Senior Designer: Lauren Greenberg
VP/Group Account Director: Kelly Kvitka
Group Account Supervisor: Caitlin Pemberton
Group Account Supervisor: Mara Rueter

Client Team:

Global Head of Brand Value: Vic Noble
Consumer Marketing Lead: Michelle Nguyen
Consumer Market Research Lead: Dora Tamer

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