2017 Pharma Choice Silver Multichannel

Digitas Health

Shire

eyelove

Dry eye affects women’s lives in subtle yet impactful ways…but doesn’t slow them down. So we created “eyelove,” a disease awareness campaign that feels more like a human brand. It’s unlike anything in the pharma space—it speaks to women not like a marketing campaign, but like a girlfriend.

Agency Team:

EVP/Executive Creative Director: Collette Douaihy
SVP Planning: Jill Jauffman
VP/Creative Director: Andrew Saucier
Associate Creative Director: Allie Gewertz
Associate Creative Director: Jon Oliver
Senior Copywriter: Brendan Kelly
Senior Designer: Lauren Greenberg
VP/Group Account Director: Kelly Kvitka
Group Account Supervisor: Caitlin Pemberton
Group Account Supervisor: Mara Rueter

Client Team:

Global Head of Brand Value: Vic Noble
Consumer Marketing Lead: Michelle Nguyen
Consumer Market Research Lead: Dora Tamer

Ads

You May Also Like

ELITE 2018 Transformational Leader Dan Renick of Precision Value & Health

Dan Renick President Precision Value & Health Helping Pharma Demonstrate Value In today’s rapidly ...

ELITE 2018 Launch Expert Frances Pascavage of Novartis Oncology

Frances Pascavage Associate Director, Adjuvant Indication Lead Novartis Oncology Keep Calm and Stay Prepared ...

6 Pillars of Legacy Brand Success

Legacy brands can flourish in the face of patent expirations, new entrants, and OTC ...