Digitas Health
Shire
eyelove
Dry eye affects women’s lives in subtle yet impactful ways…but doesn’t slow them down. So we created “eyelove,” a disease awareness campaign that feels more like a human brand. It’s unlike anything in the pharma space—it speaks to women not like a marketing campaign, but like a girlfriend.
Agency Team:
EVP/Executive Creative Director: Collette Douaihy
SVP Planning: Jill Jauffman
VP/Creative Director: Andrew Saucier
Associate Creative Director: Allie Gewertz
Associate Creative Director: Jon Oliver
Senior Copywriter: Brendan Kelly
Senior Designer: Lauren Greenberg
VP/Group Account Director: Kelly Kvitka
Group Account Supervisor: Caitlin Pemberton
Group Account Supervisor: Mara Rueter
Client Team:
Global Head of Brand Value: Vic Noble
Consumer Marketing Lead: Michelle Nguyen
Consumer Market Research Lead: Dora Tamer
