Dr. Theodore F. Search, PharmD 
The Next Evolution of Non-Personal Promotion
The concept of Non-personal Promotion (NPP) dates back as far as the 1980s, and ...
Breaking Down Barriers and Forging Connectivity
There are many reasons that people dedicate their professional lives to the healthcare, pharma, ...
Listen & Learn!
The number of pharma companies leveraging social listening analytics and insights is rising steadily, ...
Stop Talking, Start Listening
As marketing evolves, brand managers are intuitively moving beyond broad-based content dissemination in favor ...
Learn How to Achieve Half of an Rx Incremental Lift for Your Brand
Dr. Theodore F. Search, PharmD, CEO and Founder of Skipta, knows a way in ...
Stop Advertising Already—Contribute Instead
In today’s digital age, endless opportunities exist for companies to leverage digital channels to ...
No-see Physician. No Problem. Reach Physicians Where they are the Most Receptive.
PM360 Theodore Search from PM360 Online on Vimeo. Physicians may be less inclined to ...
Finding Your Social (Media) Niche
Social media and medical practice are experiencing a convenient collision of capability and need. ...
