EVP, Chief Strategy Officer
A Seasoned, Strategic Thinker
A natural leader in the field of biotech marketing, Drew Desjardins’s deep experience in leading marketing efforts for several blockbuster brands spans multiple therapeutic categories and audience segments.
Early in his career, Drew pioneered an aggressive and focused vision, strategy, and tactical plan, which resulted in first-time inclusion of Cordarone IV in the Advanced Cardiac Life Support (ACLS) guidelines. His efforts helped accelerate awareness and adoption among EMS, emergency, and cardiology specialties. By the end of Drew’s tenure at Wyeth, Cordarone IV was a $250M brand, exceeding peak sales projections by 10-fold.
From 2003 to 2006, Drew led the Protonix U.S. brand team of eight marketers focused on driving brand revenue and evolving the brand to meet the challenges of the highly competitive U.S. gastroesophageal reflux disease (GERD) market. During this time, Drew helped create RENEW—the first Relationship Marketing program in Wyeth history. RENEW added an extra 30 days of therapy to existing Protonix patients.
Then, from 2006 to 2008, Drew led the Pristiq U.S. launch team focused on building and executing strategic and tactical launch plans for consumers and managed-care audiences. In this role, he garnered 51% preferred access in six months by architecting and implementing a unique managed markets platform that included positioning, pricing, contracting, and account management incentives.
Drew also helped create the fastest consumer brand website to go live in Wyeth history (Pristiq.com was live within hours of product approval) and several other multichannel consumer initiatives encompassing DTC TV and print campaigns, patient education, and CRM programs.
Drew brings an incredible amount of value to his current role at Dudnyk where he leads the development of brand strategies and tactics for all of the agency’s clients. Drew believes the best brand strategies are grounded in brand objectives and are built to either overcome an issue or capitalize on an opportunity. He is able to lead clients and agency partners to discover deep insights that are then used to create meaningful brand experiences. Drew is always looking for ways to maximize opportunities for clients, provide best-in-class strategic services, and help Dudnyk grow its reputation in the healthcare marketing industry.