Dr. Susan Dorfman

Dr. Susan Dorfman is Chief Commercial Officer at CMI/Compas. Susan lives and dreams data; her passion is transforming data into actionable and measurable tactics that ultimately leads to reaching her client’s audiences down to the individual level. Her expertise is in promotional strategy development, omni-channel/multi-channel media and relationship marketing, customer insights, and media innovation built to reach, engage, and deliver a return on investment.