Pryme Agency and Boehringer Ingelheim with Rocket Studios
CYLTEZO Banner Ads
When PRYME Agency cocreated this campaign with their clients, they wanted to take something ordinary and make it stand out among a crowd of competition in this biosimilar space. Using generative AI, they designed lifelike zebras—most of them have the typical black and white stripes, but one has unique green stripes.
PRYME AGENCY TEAM MEMBERS:
Craig Yarwood EVP Client Services
Cory Maloney VP, HCP Strategic Planinng
Trudy Chiavelli Director, Project Management
Maria Smith Account Supervisor
Eric Fitzgerald SVP, Creative Director
Nicole Alfano Associate Account Executive
Jennifer Pelesky VP, Account Director
Matt Lee Associate Creative Director
Jason Mills Art Supervisor
Mike Murphy Group Copy Supervisor
Rachel Mucha Copy Supervisor
Harrison Flanders Senior Editor
Hannah Vieira Senior Account Executive
BOEHRINGER INGELHEIM TEAM MEMBERS:
Adam Boshell Director Biosimilars Marketing
Ryan Soares AD, Biosimilars HCP Marketing
