2021 Pharma Choice Multicultural Silver Winner Finn Partners, IDEKO, and Hip Hop Public Health

Finn Partners, IDEKO, and Hip Hop Public Health

Message in the Music: Spreading Love, NOT COVID

Since the beginning of the pandemic, Black and Hispanic populations have been disproportionately affected. Messaging failures abounded and communities were not receiving culturally relevant information. Hip Hop Public Health enlisted FINN and IDEKO to help it address this critical issue, betting on the power of music, art, and science.

FINN Team Members:

Helen C. Shelton, Global Director of Diversity & Inclusion

Hip Hop Public Health Team Members:

Lori Rose Benson, Executive Director & CEO
Dr. Olajide Williams, Founder and Chief of Staff, Department of Neurology, NewYork-Presbyterian/Columbia University Irving Medical Center
Doug E. Fresh, Co-Founder
Darryl DMC McDaniels, Advisory Board Member
Artie Green, Producer

IDEKO Team Members:

Evan Korn, Founder
David J. Knee, COO

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