Patients & Purpose, Otsuka, and Lundbeck
“This Is Me” Patient Campaign
For the first ever DTC TV ad for ABILIFY MAINTENA® (aripiprazole), we created a distinctive yet wholly relatable world for patients and their loved ones. The nuanced gestures and facial reactions of the animation style made it possible to tell a compelling story that has resonated strongly with our intended audience.
Patients & Purpose Team Members:
Tom Galati, Associate Partner, Group Creative Director
Matthew Sherwood, SVP, Group Creative Director
Ilyssa Berger, SVP, Associate Creative Director, Copy
Matt Nuzzi, VP, Associate Creative Director, Art
Ivy Fuld, VP, Art Supervisor
Tatiana Girman, Art Supervisor
Dana LaPiana, EVP, Director of Client Services
Jeannine Ross, SVP, Group Account Director
Elizabeth Hess, VP, Account Director
Suzanne Quinn, VP, Account Director
Carli Aiello, Senior Account Executive
Link9 Team Members:
Susan Lekanides, Senior Video Producer
Otsuka Team Members:
April Mitchell, Senior Business Director
Karen Levine, Market Research Consultant
Lundbeck Team Members:
Delta Schonhoft, Associate Director
Jessica Douglas, Senior Product Manager
