Edward Frankel
VP, Director of Talent Acquisition
Omnicom Health Group
Disrupting Recruiting
Accepting 2016 Agency of the Year honors from the 4A’s Multicultural Advertising Internship Program on behalf of the Omnicom Health Group is a moment Ed Frankel credits as one of his proudest—he has spent more than a decade connecting talent to the roles in which they would flourish and the MAIP recognition is a testament to the impact he has made.
Since Ed first joined The CDM Group, now Omnicom Health Group (OHG), in April 2014, he has successfully shifted the reputation of the recruitment department from being a staffing agency to that of true business partner. Ed’s team supports multiple agencies, among them, BioPharm Communications, CDM New York, CDM Princeton, CDM Montreal, DDB Health, Link9, MMG, Patients & Purpose, SSCG Media Group, TBWA\WorldHealth, and the Omnicom Health Group.
For Ed, working at OHG is a fantasy opportunity because the leadership, as he says, “Truly gets it.” They understand how crucial the value and investment in talent is, and support the ideas and tools needed to grow brilliantly.
In the past year, Ed’s team filled more than 300 hundred full-time positions, managed 500 freelance requisition requests, and sent well over 20,000 InMails—with only seven hires through an external staffing agency.
But it is not about the numbers. It is about the talent. What differentiates Ed is his creativity when it comes to finding talent. He has been the engine behind a pilot program for OHG to recruit smart and ambitious folks with advanced science degrees who are keen to be exposed to marketing and communications as a career path. This program, called the Omnicom Health Group Fellowship Program, kicks off with an inaugural class of 12 scientists this June. But Ed won’t stop there. He will continue to create new and effective ways to introduce exemplary candidates to OHG. And, he has not taken his eyes off MAIP. He has doubled the number of MAIP interns OHG is hosting this summer and tripled the number of OHG agencies involved.
