Press Release – August 2008

For immediate release

CONTACT: Julie Laitin (212) 286-2424
Email: jlaitin@julielaitin.com

PM360, A NEW PUBLICATION FOR PRODUCT MANAGERS,
DEBUTS IN AUGUST
Monthly Magazine Targets
Key Decision Makers of Healthcare Brands

New York, NY. July 3, 2008—A new vehicle for healthcare marketers will be launched

this August, when the first issue of PM360 arrives at the offices of 15,000 marketing
executives in pharmaceutical, biotech, and medical device companies and their
specialty advertising agencies. Ad closing for the first issue is July 15, with materials
due by July 17.

PM360 will combine professional information with articles that appeal to readers’
personal interests. Every month, readers will find industry news, sound advice from
industry experts, and new products and services that offer vendors an opportunity to
showcase their products and services to prime prospects.

The magazine is the creation of the AMS Group, LLC, led by Anna Stashower,
a veteran with nearly three decades of industry experience. Prior to her position with
PM360, she was publisher of Product Management Today (PMT), a monthly magazine
for pharmaceutical product managers, where she supervised all aspects of the
publication, from advertising sales and marketing to editorial and production.

According to Stashower, who is based in the company’s New York City office,
“We are launching PM360 in response to product manager’s needs for practical, how-to
marketing information to help them make the right decisions on the many responsibilities
mandated by their position. ” She added, “By complementing professional information
with content of personal interest, we plan to make PM360an indispensable tool to help
busy and productive marketing professionals stay at the top of their game.”
Alexander Cheng, editorial director of PM360, agreed. “Our readers are smart,
successful, busy executives responsible for their brands,” he said, adding that the
publication’s readers are looking for insights and advice about their jobs and careers,
along with ideas that will enhance their personal lives. Cheng was previously managing
editor of PMT.

The magazine will contain news and advice from experts to help product
managers navigate the changing, complex, and highly regulated healthcare
environment. It will also offer news of new products and services, providing vendors an
opportunity to showcase their offerings to prime prospects.

Each month, the magazine’s feature sections will focus on a major area of
importance. In August, these include a focus on product management strategies,
continuing medical education, and brand icons. Subsequent issues will highlight
compliance and persistency, ROI in DTC, great creative, building brand loyalty, and
many other topics. Every issue will address opinions from industry experts; case
studies; roundtable discussions and interviews with industry experts, well-known
leaders and prominent product managers; interactive strategies; new products,
technology, and services; and travel destinations.

PM360 magazine makes its debut in August 2008 and is headquartered at
72-11 Austin Street, Box 296, Forest Hills, NY11375; Tel: (646) 300-8111; Fax: (800)
370-3229; Website: www.PM360online.com.

For information about ad rates, closings and special issues, contact Anna
Stashower at (646) 300-8110 or email anna.stashower@PM360online.com. For ad
production requirements, contact Jon Brulloths at jon.brulloths@PM360online.com.

###

Back to top