Greatest Creators 2021

The Greatest Creators is PM360’s annual March special section that is by creatives and for creatives. Now in its 13th year, this issue explores the creative process for those who work in healthcare and life sciences marketing. Companies, agencies, and the creatives themselves have several opportunities to show off the magnitude of their creative talent, explain what creativity actually entails, and offer takes on new trends in creativity. If you are interested in contributing to this issue, please review the following opportunities:

Showcase:

We want the best work you did over the past year (anything from approximately January 2020 to now). We are talking your stand-out ads and killer campaigns, something that moved way outside the clichéd box to solve a difficult problem and made it look easy. For each submission, we would need a high-quality image (300 dpi at full size—approx. 5″ x 7″ or 8″ x 10″) that represents the final ad or campaign (print, video, or digital), a 100- to 200-word summary that outlines the creative process behind the campaign as well as its impact, and a list of the members of the team who worked on the campaign along with their titles and company. To submit, please go to the Showcase Entry Form tab above.

Cover:

We also want to highlight the amazing artistic talent of the people working in our industry. Send us a stellar image of your outstanding original artwork—not something that was used in a campaign but something you created for yourself. It can be a painting, sculpture, photography, or a medium we’ve never even heard of. Our favorite submission will serve as the cover to our supplement as well as the cover of our 2022 Media Kit. We’ll need a high-resolution TIFF, PDF, or JPEG—300 dpi and 8×10 inches for the final image, but you can send smaller files for initial consideration. (See last year’s winner below.) To submit your work of art, please go to the Cover Art Entry Form tab above. Later, PM360 will then host its annual Art Attack competition featuring all of the works of art you submitted on our website and voters can pick their favorite. We will include this winner in a future issue of PM360.

COVID Creative Risk-Takers:

This past year has been a hard one for virtually everyone. COVID has caused people to lose loved ones, their jobs, and possibly even their sanity for just a bit. It is safe to assume that the collective mood of people around the world has been a pretty somber one. During this time, marketers have had to rethink their approach to reaching customers, and many responded to this somber mood with a very similar message of hope and togetherness. And we mean very similar. Just look at this supercut of commercials from the outset of the pandemic which feature similar music and the same basic message. We understand why many companies took this approach. Trust us, we get it. And we know that marketing campaigns are not the top concern for most people. But as marketers, we are curious what you think about the campaigns you have seen during the pandemic.

We want to hear from you about the campaigns that impressed you the most at a time when COVID has altered the world around us. Did you like how a campaign took risks by deviating from the same contrived message? Did one campaign truly tug at your heart strings with its message or the actions behind it? Did a campaign make you laugh when you needed it? Or were you impressed or even inspired by some other component of the campaign? We are looking for examples of campaigns from any industry, so it doesn’t have to be from healthcare or life sciences.

In 300 words or less, tell us about the best campaign you saw so far and why it impressed you so much. And if you happen to have a YouTube clip or image of the campaign, then feel free to share that as well (though it is not required). Send your responses to andrew.matthius@pm360online.com with “COVID Creative Risk-Takers” in the subject line.

The deadline for submissions for all three has been extended to January 22, 2021.

If you have any questions about any of the three opportunities, please contact Andrew Matthius, Senior Editor. at andrew.matthius@pm360online.com or 646-300-8113.