Greatest Creators 2022

The Greatest Creators is PM360’s annual March special section that is by creatives and for creatives. Now in its 14th year, this issue explores the creative process for those who work in healthcare and life sciences marketing. Companies, agencies, and the creatives themselves have several opportunities to show off the magnitude of their creative talent, explain what creativity actually entails, and offer takes on new trends in creativity.

NEW EXTENDED DEADLINE: Friday, January 28 at 11:59 pm EST

If you are interested in contributing to this issue, please review the following opportunities:

Showcase:

We want the best work you did over the past year (anything from approximately January 2021 to now). We are talking your stand-out ads and killer campaigns, something that moved way outside the clichéd box to solve a difficult problem and made it look easy. For each submission, we would need a high-quality image (300 dpi at full size—approx. 5″ x 7″ or 8″ x 10″) that represents the final ad, campaign, or initiative (print, video, or digital), a 100- to 200-word summary that outlines the creative process behind the campaign as well as its impact, and a list of the members of the team who worked on the campaign along with their titles and company. To submit, please go to the Showcase Entry Form tab above.

Cover:

We also want to highlight the amazing artistic talent of the people working in our industry. Send us a stellar image of your outstanding original artwork—not something that was used in a campaign but something you created for yourself. It can be a painting, sculpture, photography, or a medium we’ve never even heard of. Our favorite submission will serve as the cover to our supplement as well as the cover of our 2023 Media Kit. We’ll need a high-resolution TIFF, PDF, or JPEG—300 dpi and 8×10 inches for the final image, but you can send smaller files for initial consideration. (See last year’s winner below.) To submit your work of art, please go to the Cover Art Entry Form tab above. Later, PM360 will then host its annual Art Attack competition featuring all of the works of art you submitted on our website and voters can pick their favorite. We will include this winner in a future issue of PM360.

Best Creative Execution of Newer Technology:

Technology is always evolving, providing marketers with more tools and channels to play with to engage with audiences in new, exciting ways. We especially saw cases of that during the pandemic as marketers were forced to turn to digital and virtual experiences to reach audiences they could no longer see in person. So, we want to know what was the best creative execution of newer technology that you saw recently?

This can include anything from virtual reality, augmented reality, mixed reality, voice technology, volumetric video, or anything else you may have comes across. It could also involve just a newer way to leverage a channel or technology that might have been around for a little while. And we are looking for examples from any industry—not just healthcare and life sciences. Quite simply, we just want the most creative uses of technology that made your jaw drop (or at least impressed you enough to put a smile on your face).

Send us your example with 100 to 200 words about why it impressed you. And if you can also share an image or link to the example, then that would be great. If not, that’s fine too. We are most interested in just hearing what you have to say. For this one, just send your responses to andrew.matthius@pm360online.com with “Creative New Tech” in the subject line.

If you have any questions about any of the three opportunities, please contact Andrew Matthius at andrew.matthius@pm360online.com or 646-300-8113.