The Greatest Creators is PM360’s annual March supplement that is by creatives and for creatives. Now in its 12th year, this issue explores the creative process for those who work in healthcare and life sciences marketing. Companies, agencies, and the creatives themselves have several opportunities to show off the magnitude of their creative talent, explain what creativity actually entails, and offer takes on new trends in creativity. If you are interested in contributing to this issue, please review the following opportunities:
We want the best work you did over the past year (anything from approximately Jan. 2019 to now). We are talking your stand-out ads and killer campaigns, something that moved way outside the clichéd box to solve a difficult problem and made it look easy. For each submission, we would need a high-quality image (300 dpi at full size—approx. 5″ x 7″ or 8″ x 10″) that represents the final ad or campaign (print, video, or digital), a 100- to 200-word summary that outlines the creative process behind the campaign as well as its impact, and a list of the members of the team who worked on the campaign along with their titles and company. To submit, please go to the Showcase Entry Form tab above.
We also want to highlight the amazing artistic talent of the people working in our industry. Send us a stellar image of your outstanding original artwork—not something that was used in a campaign but something you created for yourself. It can be a painting, sculpture, photography, or some media we’ve never even heard of. Our favorite submission will serve as the cover to our supplement as well as the cover of our 2021 Media Kit. We’ll need a high-resolution TIFF, PDF, or JPEG—300 dpi and 8×10 inches for the final image, but you can send smaller files for initial consideration. (See last year’s winner below.) To submit your work of art, please go to the Cover Art Entry Form tab above. (Additionally, following the selection of the winning piece of art, PM360 will then host its annual Art Attack competition. We will place all of the works of art submitted online and let voters pick their favorite. While the winner of Art Attack will not be featured on a PM360 cover, we will include the winner in a future issue of PM360.)
Campaigns Come Alive:
The idea of interactivity is not new, but the technology and even just the dedication to finding ways to connect and resonate more with audiences is leading to a new art of interactivity. It is leading to campaigns that come alive for its audience. Take for instance, the Room to Breathe initiative in which Sunovion worked with its agency partners to construct a 5,000-square-foot simulated patient home so that physicians could experience the unique features of LONHALA MAGNAIR. Or outside of pharma, Behr teamed with IBM to help customers select the color of their room using a Watson-based chatbot that asked them how they felt about the room and the reasons for renovating to arrive at a personalized color that went beyond just ideal color combinations or interior design best practices. As companies work to create similar interactive experiences, what are some of the best examples of these types of campaigns that you have seen in any industry? What can life sciences marketers learn from these campaigns? Or do you have any original ideas for an interactive campaign that would be perfect for the life sciences industry? Keep your responses under 300 words and send them to andrew.matthius@pm360online.
The deadline for submissions for any of these opportunities is February 3, 2020.
If you have any questions about any of the three opportunities, please contact Andrew Matthius, Senior Editor at email@example.com or 646-300-8113.