PM360 is introducing something new in 2022, “The Master Class of Storytelling.” While the art of storytelling has been around since as long as caveman could draw on walls, its place within life sciences marketing has only continued to evolve in both importance and medium.
The concept of storytelling allows marketers to better humanize the life sciences through the perspectives of patients, providers, caregivers, and others who may have been impacted by a new treatment. It allows marketers to relay information in a way that will resonate more with an audience—using language and/or visuals that are easier for people to comprehend. It makes what can be overly scientific and dense information more accessible—to everyone’s benefit.
Its power is undeniable and we want to show the industry who truly excels at storytelling.
We are asking for submissions for the best examples of storytelling. They can be in any medium, including but not limited to: print (comics, books, magazines, etc.), film/TV/video, podcasts, games, data presentation, VR/AR/MR, chatbots, websites, social media, and anything else you can think of. These storytelling efforts can be geared toward any audience, whether it is patients, providers, payers, caregivers, or even internal efforts to engage with your own employees.
The deadline for submissions is January 26, 2022.
We can’t wait to see your stories!
Submission Criteria: Each submission should include an application statement prepared as a Word doc and attached to the online form. There is no maximum length, but it must be at least 300 words. The submission should address three key questions:
- Why was this storytelling initiative created? (Please explain the goal and intended purpose behind the initiative.)
- What was your storytelling approach? (Please explain the various components of the initiative, how you intended to reach your audience, how storytelling was used to convey your message, how it may have been different for other approaches, etc.)
- What did you accomplish? (Please share any kind or results or examples of success that can demonstrate how the storytelling initiative was effective.)
Confidentiality: Any proprietary data submitted will be kept strictly confidential. Any information that will be published about the selected nominees will be subject to final approval by the submitter.
Eligibility: Submissions can be for any work that was released anytime between January 1, 2020 and January 26, 2022.
Number of Submissions: There is no limit on the number of submissions that each company or person can submit. Just know, we only need one submission for each storytelling initiative. Multiple submissions of the same initiative (even by different people) will not increase your chances of being selected.
Supplementary Materials: In addition to the application statement, submissions can also include materials from the storytelling initiative itself or that can better help to demonstrate it. For example, you can include audio files, videos, images, PDFs, and more. You can also include links to the storytelling initiative if it is available somewhere online. Files under about 50MB can be submitted as attachments along with your application. For anything larger contact email@example.com for information about our ftp server.
Fees: Each submission is $250.
Deadline: January 26, 2022
Submissions will be evaluated on:
- The uniqueness of the storytelling effort
- Its use of the medium through which the story was told
- Its impact on the intended audience
- Any available evidence that can demonstrate its success
The Masterclass of Storytelling submissions will be judged by the editorial staff of PM360 and the best examples of storytelling will be published in the March issue’s Greatest Creators section.