Masterclass of Storytelling 2023

EXTENDED DEADLINE: February 3, 2023 at 11:59 PM EST

PM360’s “The Masterclass of Storytelling” is back for its second year to once again share the best storytelling initiatives from around the industry.

At the center of every great marketing effort is a powerful story. But there are so many different ways to tell that story. And so many different ways to bring that story to life. Whether you choose to do it through words, still image, videos, or some combination. Perhaps you are venturing into the metaverse or virtual reality to tell your tale. Or using social media (which offers a variety of different platforms each with its own unique way to rely your story). Maybe you made a documentary. Held an art installation. Wrote a song. Released a comic book.

No matter the medium or the method, we want to hear about it. Entries can be for any storytelling format geared to any audience.

To learn more about the submission process, please visit the Submission Criteria tab, and then to enter visit the Entry Form tab.

We can’t wait to see your stories!

Submission Criteria: Each submission should include an application statement prepared as a Word doc and attached to the online form. There is no maximum length, but it must be at least 300 words. The submission should address three key questions:

  • Why was this storytelling initiative created? (Please explain the goal and intended purpose behind the initiative.)
  • What was your storytelling approach? (Please explain the various components of the initiative, how you intended to reach your audience, how storytelling was used to convey your message, how it may have been different for other approaches, etc.)
  • What did you accomplish? (Please share any kind or results or examples of success that can demonstrate how the storytelling initiative was effective.)

Confidentiality: Any proprietary data submitted will be kept strictly confidential. Any information that will be published about the selected nominees will be subject to final approval by the submitter.

Eligibility: Submissions can be for any work that was released anytime between January 1, 2021 and January 25, 2023.

Number of Submissions: There is no limit on the number of submissions that each company or person can submit. Just know, we only need one submission for each storytelling initiative. Multiple submissions of the same initiative (even by different people) will not increase your chances of being selected.

Supplementary Materials: In addition to the application statement, submissions can also include materials from the storytelling initiative itself or that can better help to demonstrate it. For example, you can include audio files, videos, images, PDFs, and more. You can also include links to the storytelling initiative if it is available somewhere online. Files under about 50MB can be submitted as attachments along with your application. For anything larger contact andrew.matthius@pm360online.com for information about our ftp server.

Fees: Each submission is $495.

EXTENDED DEADLINE: February 3, 2023 at 11:59 PM EST

Submissions will be evaluated on:

  • The uniqueness of the storytelling effort
  • Its use of the medium through which the story was told
  • Its impact on the intended audience
  • Any available evidence that can demonstrate its success

The Masterclass of Storytelling submissions will be judged by the editorial staff of PM360 and the best examples of storytelling will be published in the March issue’s Greatest Creators section.