Pratap Khedkar

Pratap Khedkar is Managing Principal of ZS. He leads the global sales and marketing firm’s global pharmaceuticals practice. He has advised numerous leading companies in the pharmaceutical and healthcare industries on a wide range of sales and marketing issues, including multichannel marketing, marketing mix, promotion response measurement, managed care issues, sales force strategy, and incentive compensation. Most recently, his work with clients has focused on developing effective strategies and analytics for multichannel marketing.