Erica Kraus Erica Kraus

Erica Kraus is SVP, U.S. Health Strategy Lead at RAPP. Erica leads the growth of the U.S. health practice at RAPP. She partners with clients on their digital transformation journeys, leveraging the power of brands to modernize the ways we all experience our individual health.

4 Reasons Why Healthcare Advertising Is Recession Proof

Having weathered the Great Recession in 2008-2009 and the Pandemic Recession in 2020, I ...