Charts and Graphics from PM360 2012 Issues
Charts and Graphics from PM360 Magazine
White Papers
Webinars on Demand
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Market Watch: Antipsychotics: Multiple Indications Help Drive Growth
Aggregate Spend Compliance Invest Now or Pay Later
NPs and PAs Meet the Challenge of Healthcare Reform
Supporting Market Share with Comparative Effectiveness Research
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Washington Wire: Healthcare Reform Gaining Support
Why Company Promotion Isn't Enough: Managed Market Access
Market Watch: Managed-care Coverage Still at the Heart of Cardiovascular Market
Putting the ‘R’ in Clinician Relationship Management
Dynamic Promotion Builds Relevance and Value
How ‘Hospital’ is My Drug? The Difference between Hospital Use and Hospital Involvement
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Payer Access Decisons in CNS Drugs
Don't Underestimate the Importance of Hospital Prescriptions
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Overactive Bladder Market: Managing the Future
Patient Adherence: Initiating the Journey toward Collaboration
Automating Business Analytics to Boost Marketing, Sales, and ROI
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Oncology Pathway Development and Evolution
New Ways to Evaluate Physicians
Niche Patients Need Treatments, Too
Smart DTC: How to Know How Well Your Marketing Will Work
Insurer Suits Highlight Copay Assistance
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Why Patients aren't Adherent to Treatment
Better Estimates on Hard-to-Size Markets
E-Prescribing is Here. Should We be Worried?
Content Strategy: Solving Your Content Problems
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Mobile First, Mobile Always
New Drugs Finally Arrive for Malignant Melanoma
Why SPMs Can’t Be Ignored
Pfizer's 180-Day War for Lipitor
Leveraging Electronic Health Record Data for Marketing Research
Mature Brands into Profitability
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The Challenge of Mobile ISI
How Market Segmentation is Making a Comeback
Integrated Marketing: The Future of Pharma
Pharma's Biggest Pricing Challenge
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Harnessing Digital Communication With eDetails
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Is Your Multi-Channel Head in the Clouds?
Syncing Customer Needs to Brand Offerings
The Drivers That Impact Patient Adherence
Re-Envisioning the Patient Journey
Achieving Success in Emerging Markets
Customer Service: Key to the Future of Healthcare
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Build Your Mobile Field of Dreams
The Doctor Is In, But You’re Not
How to Connect with the No-See (and Low-See) Physician
What Busy Physicians Want
Reaching Patients Through Their Unions
It’s Time to Put On Your Thinking CAP
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Defining Success in the Age of Health Data Digitization
Crafting a Customer-centric Approach in the Post-Digital Era
Social Network Analytics: Leveraging Social Networks for Promotion Effectiveness
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