Webinars – OnDemand

How to Use Gamification and Behavioral Economics to Improve Patient Adherencex

Every Habit Needs a Hook Despite common beliefs, nonadherence is not a matter of cost or forgetfulness, but human psychology. Even if you were to give medications away for free you may barely make a dent in the adherence problem, but by using psychological motivators like gamification and behavioral economics you can significantly improve adherence...

    Content Management Should Not Be Your Biggest Risk


    Distributing promotional materials in today’s multichannel, digital world brings new challenges in maintaining compliance and consistency of message. Demands for access to the latest content across multiple channels requires an end-to-end content management and distribution solution for promotional materials that is seamless, efficient, and compliant.

    Watch this 10-minute webinar to learn how to:

    • Increase process efficiency during content creation and approvals
    • Enable multichannel content distribution
    • Maintain compliance beyond distribution
    • Gain actionable insight into the end-to-end process

    Negotiating a Better Formulary Position & Reimbursement Rate

    New Patient Adherence Data:
    Unlock New Sources for the Adherence Data Payers Want
    Learn About New Tools for Building Brands and Loyalty

    The expectation for pharmaceutical manufacturers is changing along the healthcare continuum as more is expected out of them than ever before. But new sources of data are now available through which companies can gain the adherence insights necessary to help them to improve relationships with providers, patients and payers—and increase their top lines. PM360 hosted this exclusive webcast, sponsored by Sharps Compliance, to discuss how leveraging new sources of data enables companies to better guide patient education and communications efforts, demonstrate their commitment to improving outcomes and discover new methods for increasing adherence. Information from case studies reveals how this data will lead to improved adherence and higher revenue, increased prescriptions for your brand, and more trusting relationships between providers, patients, payers and pharmaceutical manufacturers.


    Brandon Beaver
    Senior Vice President of Sales
    Manages relationships with current Sharps Patient Support Program pharmaceutical clients, including program development.


    David Tusa
    President and CEO
    Oversees all aspects of Sharps Compliance business.


    Gregory C. Davis
    Vice President of Operations
    Manages Sharps Patient Support Program logistics, program system builds, reporting design, and interfacing.


    Dennis P. Halligan

    Vice President of Marketing
    Manages Sharps Patient Support System program reviews and therapy-specific branding.

    The New Healthcare Trifecta: Pharma, Patients and Advocacy

    The patient engagement model is shifting. Historically, the relationship between drug developers and patients is often viewed in commercial terms. Recently, there has been chatter of pharma, patients, and advocacy uniting to harness patient and advocacy insights and build lasting relationships. This PM360 Webcast will probe this dynamic alliance and delve into the issues that ignited the broadening dialogue and discuss the growing importance of collaborating from the onset of development to post-approval.

    Hosted by Paul Kidwell and Featuring:


    Thomas P. Sellers, MPA
    Sr. Director, Patient Advocacy & Corporate Philanthropy
    Takeda Oncology

    Tom Sellers is a cancer survivor. He joined Millennium in 2011 and currently manages relationships with the patient community and programs ensuring patients have information and access to treatments.


    Ronny Mosston
    Vice President of Patient Advocacy & Public Affairs

    Ronny currently works for a company focused on the discovery, development,and commercialization of new fertility treatments. She has consulted biotech organizations to develop innovative, compliant, and cross-functional PatientAdvocacy strategies in all phases of the drug pipeline.


    Brenda Snow
    Founder & CEO
    The Snow Companies

    Ms. Snow is living with multiple sclerosis and has made it her life’s mission to connect people living with chronic conditions to their peers and leaders in the life science industry. As the Founder and CEO of the healthcare communication agency The Snow Companies, she is making this vision a reality.

    Power Struggle: Payers versus Providers – How Marketers Can Win the Battle over Managed Care

    Webinar-Power Struggle Managed Care

    mick E.M. (Mick) Kolassa, PhD
    Chairman and Managing Partner
    Medical Marketing Economics


    Joe Sinopoli
    President at PreLaunch Strategy
    and former Director of Pharmacy
    at Harvard Pilgrim Health Plan