PM360 Judges Announce 2012 Trailblazer Award Finalists

Press Release

For Immediate Release

Contact:
Andrew Matthius
PM360
646-300-8113

PM360 Judges Announce 2012 Trailblazer Award Finalists

Top Healthcare Talent, Companies and Brands to be Honored September 21st

NEW YORK, NY, August 14, 2012:  The finalists are in for the fourth-annual PM360 Trailblazer Awards. PM360, a leading health-marketing industry trade magazine, will honor the pharmaceutical industry’s most amazing innovators.

Established in 2009, the Trailblazer Awards are given to outstanding companies, marketers and brand managers representing top talent and brands.

“As marketing and advertising continues to evolve, brands and their agencies need to find more creative ways to make a true impact on their key audiences,” said Anna Stashower, CEO and Publisher, PM360. “This year’s Trailblazer finalists represent this imperative in action. PM360 is honored to recognize the industry’s most creative campaigns and the people and companies behind them.”

This year more than 800 award applications were submitted. Award finalists, selected by the PM360 editorial board, represent the most forward-thinking leadership of their fields.

To reach the finalist phase, companies must show achievement in innovation, talent development, and social responsibility. Finalists are acknowledged and winners honored during a special reception at Guastavino’s Restaurant at the Bridgemarket in New York City on September 21st, 2012. Tickets can be purchased by visiting www.pm360trailblazerawards.com/tickets. For more information about tickets, contact Andrew Matthius at 646-300-8113.

You can also follow the awards live on Twitter at www.twitter.com/pm360online.

The finalists are:

MARKETER OF THE YEAR

Vladimir Castillo, Product Manager, YERVOY Marketing, Patient Support Strategy & Programs, Bristol-Myers Squibb
Nick Colucci, President and CEO, Publicis Healthcare Communications Group
David Fabbri, Director of Dermatology, Janssen Biotech
Ena Singh, Global Marketing Director, Enbrel, Pfizer Pharmaceuticals

LIFETIME ACHIEVEMENT AWARD

Fred Hassan, Chairman of the Board, Bausch & Lomb

COMPANY OF THE YEAR FINALISTS

COMPANY OF THE YEAR: PHARMACEUTICAL/BIOTECH

Acorda Therapeutics
Genentech
Millennium: The Takeda Oncology Co.
Novo Nordisk

COMPANY OF THE YEAR: MEDICAL DEVICE

Baxter International
Coloplast
GE Healthcare
Siemens Healthcare

COMPANY OF THE YEAR: ADVERTISING AGENCY

Health4Brands Catapult (H4B)
Klick Health
McCann Regan Campbell Ward
STRIKEFORCE Communications

COMPANY OF THE YEAR: SUPPLIER/VENDOR

AccentHealth
eHealthcare Solutions
Health Monitor Network
360 Vantage

PM360’S 2012 TRAILBLAZER BRAND MANAGER AWARD WINNERS

Autoimmune: Brian Johnson of CSL Behring for Berinert
Cardiology: Stephanie Hicks of Otsuka America Pharmaceutical, Inc. for Samsca (tolvaptan)
Central Nervous System: Michael Davis of UCB for Neupro
Dermatology: Priscilla Tavener of Janssen Biotech for Stelara
Diabetes/Metabolic Diseases: Melissa Bojorquez of Boehringer Ingelheim for E-Channel Marketing
Gastrointestinal: Lina Nudera of Takeda for Amitiza
Hematology/Oncology: Melissa Leichter of Novo Nordisk for NovoSeven RT
Infectious Diseases: Angel Fernandez of Bristol-Myers Squibb for HIV Franchise
Medical Device: David Kierce of Dentsply for Cavitron
Men’s Health: Lynda Edelson of Pfizer for Viagra
Ophthalmology: Elyse Stoltz Dickerson of Alcon Labs for SYSTANE Balance Lubricant Eye Drops
Pain/Inflammation: David Friedman, Senior Director | Digital Strategy & Design of Savient Pharmaceuticals for Krystexxa
Respiratory: Brian DiDonato of Boehringer Ingelheim for Spiriva
Women’s Health: Tina Fehr of Upsher-Smith for AmLactin

INITIATIVES

APP

AFib Educator 2.0 (Sanofi US, Chandler Chicco Agency)
Augmented Reality Virtual Hyponatremia Patient App (Otsuka America, Rosetta)
“Epocrates Rx: The New Virtual Representative” (Epocrates, Schwartz MSL)
Millenium Corporate Overview App (Takeda, Klick)

CONSUMER WEBSITE/ONLINE INITIATIVE

Ampyra.com (Acorda Therapeutics, Klick)
Cetaphil.com (Galderma, Intouch Solutions)
COSI.org Corporate Website (Center of Science and Industry, GSW Worldwide)
ParaGard.com (Teva Women’s Health, Story Worldwide, STRIKEFORCE Communications)

DIRECT MAIL

Incivek Patient Support RM Program (Vertex Pharmaceuticals, extrovertic)
MedTera Flat Cube Mailer (MedTera)
Metadate Virtual Rep Program (UCB, D&R Lathian)

DTC CAMPAIGN

“Don’t Be What You Drink” (State of Minnesota Department of Public Safety, StoneArch)
Diabetes: Lifestyle TV (Sanofi-Aventis, Everyday Health & Digitas Health)
ParaGard “Fits Her Life” (Teva Women’s Health, STRIKEFORCE Communications)
Stelara “Psoriasis Warrior” (Janssen Biotech, DraftFCB)

DTP CAMPAIGN

Allergan LAP-BAND Behavioral Call Campaign (Ogilvy Healthworld, McKesson)
PradaxaNom: “Atrial Fibrillation and Stroke Prevention” Patient Education Center (Boehringer Ingelheim, Everyday Health & Mindshare)
“Signs of Neurogenic OH” Campaign (Chelsea Therapeutics, Dudnyk
Yervoy: “Your Voyage” (Bristol-Myers Squibb, Roska Healthcare)

INTERACTIVE MARKETING

BreathTek UTB (Otsuka, Rosetta)
Humira: “Psoriatic Diseases Inside” Convention Game (Abbott, Intouch Solutions)
Novo Nordisk FlexPen: “QualityConversations” (Novo Nordisk, Quality Health)
Nutropin (Genentech, Ogilvy CommonHealth Worldwide)

PERSISTENCE PROGRAM

Cinryze: “Ryze Above” (ViroPharma, Dudnyk)
INCIVEK Treatment Support Program (Vertex Pharmaceuticals, extrovertic)
Solaraze Gel: “AK Connect” (PharmaDerm,  Daniella Koren Inc.)
Taclonex: LEO Quality Care Program (LEO Pharma, McKesson)

PR CAMPAIGN

Novo Nordisk “Drives the Switch” with FlexPen: (Novo Nordisk, Marina Maher Communications, Tip Nunn)
“Tune In To Hep C / Hepatitis C-Toca el Tema” (Merck, Biosector 2)
3M Health Care Promotional Video (3M Health Care, StoneArch)

PRODUCT LAUNCH

iConnect (Klick Health)
Incivek “Fighter” Campaign (Vertex Pharmaceuticals, extrovertic)
Latuda Fragments Campaign (Sunovion Pharmaceuticals, AbelsonTaylor)
ParaGard “Fits Her Life” (Teva Women’s Health, STRIKEFORCE Communications)

PROFESSIONAL CAMPAIGN

Ampyra: “Think MS. Think Walking” (Acorda Therapeutics, Flashpoint Medica)
Incivek Knight Cycle Campaign (Vertex Pharmaceuticals, AbelsonTaylor)
PixelOptics emPower Campaign (PixelOptics, LehmanMillet)
Remicade Beast Campaign (Janssen Biotech Inc, Team Chemistry)

PROFESSIONAL WEBSITE/ONLINE INITIATIVE

AFib Consultant.com (Janssen Pharmaceuticals, Team Chemistry)
Cayston: cfawarenessmonth.com (Gilead, GSW Worldwide)
Medleyhealth.com (Medley Health, Rosetta)
Sanofi Diabetes ISPP Website (Sanofi-Aventis, Klick Health)

SELF-PROMOTION

Collier’s Magazine Relaunch (JTE Multimedia)
Festivex Campaign (closerlook)
Holidemic Campaign (GSW Worldwide)
StoneArch 5-Day Gain Campaign

SOCIAL MEDIA

2011 Cetaphil Facebook Launch (Galderma, Intouch Solutions)
HAE Family Tree (ViroPharma, Cadient)
Millennium Corporate Social Media (Takeda, Klick)
ParaGard IUC “Love Well, Live Well” (Teva Women’s Health, STRIKEFORCE Communications and Story WorldWide)

UNBRANDED CAMPAIGN

CML Response Project Campaign (ARIAD Pharmaceuticals, LehmanMillet)
CML “Together Forward” Education Program (Novartis, H4B Catapult)
“Mind Your Heart” (Astellas Pharmaceuticals, Daniella Koren, Inc.)
“The Path in CML” (Novartis, Vogel Farina)

VIDEO COMMERCIAL

“Moment of Truth” (Lilly Oncology, GSW Worldwide)
Lunesta: “Follow The Wings” (Sunovion, Greater Than One)
ParaGard “Fits Her Life” TV (Teva Women’s Health, STRIKEFORCE Communications)
Stelara: “Day in the Life” (Janssen Biotech, Stelara)

About PM360

PM360 is the premier source for information that product managers and pharma marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Trailblazer Awards span five categories, including Company of the Year, Lifetime Achievement, Marketer of the Year, Brand Champion Awards, and Initiative Awards.

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