As a company, we believe a transformation must occur to make our communications more effective—a change in focus from feature/benefit selling to Customer Experience (CX) marketing that produces better health outcomes and greater business results. This belief is our “WHY”—it represents our reason for being and a conviction we share with our clients and partners. It’s the vision that guides us in everything we do—from the services we offer, to the clients with whom we work, to the way we work together.
We realize this vision through a proprietary process/approach that allows us to understand each of our clients’ customer experiences, define their journeys, map their interactions, and identify the key moments of impact when they’re most receptive to our communications. This approach is “HOW” we realize our vision; it’s our unique selling proposition that leverages our experience/heritage (direct response, relationship marketing, and brand advertising), consultative strategic approach, and collaborative culture to enhance the level of customer engagement.
Five key market trends have a direct relationship to our “Why” and “How”, and provide the foundation for all work with our clients:
1. Customer experience/engagement & journey mapping.
2. Rep role/access (new selling models vs. traditional approach).
3. New technology (e.g., mobile, EHR).
4. Role/Importance of allied health professionals.
5. Influencer marketing/advocacy.
PulseCX
211B Progress Drive
Montgomeryville, PA 18936
215-699-9200
www.PulseCX.com
Facebook: www.facebook.com/pulsecx
LinkedIn: www.linkedin.com/company/pulsecx
Instagram: @PulseCX_
Twitter: @PulseCX
Leadership:
Jay Bolling, CEO
New Business Contact:
David Zaritsky, President
dzaritsky@PulseCX.com
What Makes Us Innovative:
We offer our clients PulsePoints 360, a proven process and methodology for planning, developing, and executing CX marketing campaigns, including:
Planning:
- CX Audit & Journey Map
- Competitive Gap Analysis
- Targeting/O-Zone Map
Development:
- Strategic Brand Map
- CX Roadmap (multichannel tactical plan)
- User Experience (UX) Map
Execution:
- CRM Infrastructure
- CX Dashboard (metrics/analytics)
- Influencer Marketing (WOM)
Our client partnerships are built on a thorough understanding of the brands’ commercial needs. We leverage a proprietary partnership model that directly aligns to each client’s commercial strategy and ensures accountability to their business goals. Strategic account leadership allows us to apply this commercial lens to all planning and execution, and ensure a comprehensive understanding of market/customer needs is reflected in all brand/creative development, multichannel/CRM execution, and measurement/optimization efforts.
In addition to its responsibilities specific to innovation and organizational oversight, senior management is actively involved with every client throughout all phases of planning and execution, providing subject matter expertise and strategic guidance at all levels.
