One phrase always seems to echo through year-end client reviews of their ad agencies: “I wish my agency would bring me more big innovative ideas.” The thing is, neither agency scopes nor agency structures were built for innovation. Enter the Perpetual Ideation Machine, LLC (PIM). PIM is the first-ever “Innovation AOR,” a marketing innovation group designed to help brands overcome current communication challenges, with both professionals and consumers, through new insight-driven technology solutions. PIM is a network of experienced healthcare innovation experts of different disciplines—including insight, ideation, technology, rapid prototyping, cloud development, information design, data science, and interactive video—that goes beyond the usual “innovation” offerings of blue-sky workshops and technology trends.
You can buy us two ways: PIM generates licensed products, customized to your needs, that create more relevant communication channels for your customers; and PIM provides a unique idea retainer model (read: really efficient) that gives brands a constant stream of focused business-building ideas, driven by ongoing customer insight and marketplace opportunities. As the “Innovation AOR,” PIM can work with your other AORs, so you get the best of both worlds: Brand consistency and those big innovative ideas.
Perpetual Ideation Machine
400 West Rich
Columbus, OH 43215
614-306-6780
www.cloudaccessmarketing.com
Leadership:
Bruce Rooke, Head of Ideation
New Business Contact:
Andrea Begley
abegley@fingerpaintmarketing.com
215-990-5252
What Makes Us Innovative:
The Perpetual Ideation Machine delivers real, practical innovation for the healthcare marketplace. We have launched our first foray of Amazon Cloud-enabled products, including ADAPT (the first compliant AI bot, for both HCPs and patients, using instant-response SMS text), EMBED (think Uber for sales rep communication), and ERGO (the quick iOS alternative to expensive, clumsy iPad IVAs). A host of other ideas are soon to launch as well (see article on page 53). With technology, and customer preferences, changing so rapidly, PIM is always inventing, adapting, and applying to help brands leapfrog and take advantage of every opportunity.
