D+R COMMUNICATIONS, founded in 1999, acquired Lathian Systems in 2012 to form D+R LATHIAN. The combination of D+R’s direct marketing expertise and Lathian’s digital platform established D+R LATHIAN as a leading provider of technology-enabled multichannel marketing solutions to the life sciences.
Our team of specialists, each with more than a decade of healthcare multichannel marketing experience, is dedicated to understanding the challenges faced by our clients and providing best practice and technology driven solutions designed to overcome them.
Our clients see D+R LATHIAN as business partners and trusted advisors. It’s our mission to imagine, create, and execute the optimal campaign that will influence the behavior of our client’s target audience. We deliver results for brands and budgets of all sizes.
At D+R LATHIAN, we utilize data and analytics to segment the audience and continuously refine tactics, cadence, and channel. From personalized direct mail to interactive learning modules that open the door to deeper engagement, D+R LATHIAN delivers results.
D+R LATHIAN, LLC
Main Office:
246 Industrial Way West
Eatontown, NJ 07724
Manhattan Office:
428 Broadway, 4th Floor
New York, NY 10013
Phone: 732-460-2500
email: info@drlathian.com
www.drlathian.com
LinkedIn: http://lnked.in/drlathian
Leadership:
Reide Rosen, Cofounding Partner
David Schoonmaker, Cofounding Partner
New Business Contact:
Damon Smith, VP Business Development
dsmith@drlathian.com
Area of Expertise:
D+R LATHIAN is the premier provider of multichannel marketing solutions to the life sciences industry. We deliver:
+ Customized, strategic campaigns designed to overcome challenges
+ Best practice and technology driven approach to targeting and messaging
+ Creative ideas that will engage your customers
+ Seamless execution of every detail
+ Personal attention to your brand by our Partners and Management Team
Our services include a customized and personalized multichannel mix of:
+ Dynamic email
+ Interactive learning modules
+ Impact direct mail
+ Fax blast
+ Patient education/compliance kits
+ Live event initiatives
+ Apps for smartphones and tablets
