Press Release
For Immediate Release
Contact:
Laney Cohen
Makovsky + Company
lcohen@makovsky.com
212-508-9643
PM360 Magazine Announces Winners of 2012 Trailblazer Awards
Best of the Best in Healthcare Marketing Honored at Gala Event
NEW YORK, NY, Sept. 25, 2012: PM360, a leading health-marketing industry trade magazine, recognized the best innovators in the pharmaceutical industry with their annual Trailblazer Awards on Friday, September 21, 2012. The honors, bestowed at a gala banquet at Guastavino’s at the Bridgemarket on Manhattan’s East Side, are given to outstanding companies, marketers and brand managers representing top talent and brands.
“We believe that it’s very important to celebrate the amazing people and companies that continue to show creativity and imagination in pharma,” said Anna Stashower, CEO and Publisher of PM360. “The companies and individuals receiving these awards have distinguished themselves as the leaders and thinkers who keep pharma moving forward.”
This year’s winners continue the tradition of honoring pharma marketers for their exceptional forward thinking. The Pharmaceutical or Biotech Company of the Year went to Genentech, while Nick Colucci, President and CEO of Publicis Healthcare Communications Group was named Trailblazer Marketer of the Year for his leadership, creativity and business judgment. This year, PM360 presented its first “Lifetime Achievement Award,” which went to Fred Hassan, former Board Chairman and CEO of Pharmacia & Upjohn and then Schering-Plough and who is now Board Chairman of Bausch & Lomb.
Entries are judged and winners selected by the PM360 Editorial Advisory Board, a cross section of experts from across the industry. Winning entries were judged based on content, format, success in reaching targeted audience and overall quality, and distinguished themselves in their ability to stand out in the complex healthcare environment. The Marketer of the Year award singles out the individual who best exemplifies the most insightful, forward-thinking and transformative marketing ideas and actions in the industry. PM360 will publish profiles of this year’s Trailblazer winners in a supplement to its October issue.
This year’s PM360 Trailblazer winners include:
Company of the Year Award:
Pharmaceutical/Biotech: Genentech
Medical Device: Siemens Healthcare
Advertising Agency: Klick Health
Supplier/Vendor: eHealthcare Solutions
Marketer of the Year
Nick Colucci, President and CEO, Publicis Healthcare Communications Group
Initiative Awards
App: Millennium: The Takeda Oncology Company and Klick Health, Millennium Corporate Overview App
Consumer Website/Online Initiative: Galderma and Intouch Solutions, Cetaphil.com Direct Mail: MedTera, MedTera Flat Cube Mailer
Direct-to-Consumer Campaign: Janssen Biotech and DraftFCB, Stelara “Psoriasis Warrior”
Direct-to-Patient Campaign: Allergan, Ogilvy Healthworld and McKesson Patient Relationship Solutions, Allergan LAP-BAND Behavioral Call Campaign
Interactive Marketing: Otsuka and Rosetta, BreathTek UBT
Persistence Program: PharmaDerm and Daniella Koren Inc., Solaraze Gel: “AK Connect”
PR Campaign: Merck and Biosector 2, “Tune In to Hep C / Hepatitis C-Toca el Tema”
Product Launch: Sunovion Pharmaceuticals and AbelsonTaylor, Latuda Fragments Campaign
Professional Campaign: Acorda Therapeutics and Flashpoint Medica, Ampyra: “Think MS. Think Walking”
Professional Website/Online Initiative: Sanofi-Aventis and Klick Health, Sanofi Diabetes ISPP Website
Self-Promotion: StoneArch, StoneArch 5-Day Gain Campaign
Social Media: Teva Women’s Health, STRIKEFORCE Communications and Story WorldWide, ParaGard IUC “Love Well, Live Well”
Unbranded Campaign: Novartis Oncology and Vogel Farina, “The Path in CML” Video Commercial: Lilly Oncology and GSW Worldwide, “Moment of Truth”
Brand Manager Awards
Autoimmune: Brian Johnson of CSL Behring for Berinert
Cardiology: Stephanie Hicks of Otsuka America Pharmaceutical, Inc. for Samsca
Central Nervous System: Michael Davis of UCB for Neupro
Dermatology: Priscilla Tavener of Janssen Biotech for Stelara
Diabetes/Metabolic Diseases: Melissa Bojorquez of Boehringer Ingelheim for E- Channel Marketing
Gastrointestinal: Lina Nudera of Takeda for Amitiza
Hematology/Oncology: Melissa Leichter of Novo Nordisk for NovoSeven RT Infectious Diseases: Angel Fernandez of Bristol-Myers Squibb for HIV Franchise Medical Device: David Kierce of Dentsply for Cavitron
Men’s Health: Lynda Edelson of Pfizer for Viagra
Ophthalmology: Elyse Stoltz Dickerson of Alcon Labs for Systane Balance Lubricant Eye Drops
Pain/Inflammation: David Friedman of Savient Pharmaceuticals for Krystexxa
Respiratory: Brian DiDonato of Boehringer Ingelheim for Spiriva
Women’s Health: Tina Fehr of Upsher-Smith for AmLactin
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About PM360
PM360 is the premier source for information that product managers and pharma marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Trailblazer Awards span five categories, including Company of the Year, Lifetime Achievement, Marketer of the Year, Brand Champion Awards and Initiative Awards.
