Optimizing the Modern Disease State Awareness Campaign
Generating top-of-mind awareness is a key challenge in diagnosing both rare and non-rare diseases that otherwise could be missed. Creating that awareness is one of the biggest challenges for pharmaceutical marketers.
Watch this webcast to explore the modern disease state awareness campaign and how innovative platforms can help you bring your information closer to the point of care, all from the perspective of a practicing clinician.
Key Learning Objectives:
- Review why disease state awareness is important, both for rare disease and more common disease states
- Identify surmountable challenges in disease awareness
- Learn 5 new tools to improve the success of your next disease state awareness campaign
- Incorporate innovative digital platforms in your campaign strategy
Presenter: Daniel Schwartz, MD, FRCPC
Daniel Schwartz, MD is career medical educator and founder of QxMD. He has extensive experience in all facets of healthcare, including clinical teaching, healthcare administration, and medical research and is dual certified in both general internal medicine and nephrology. His keen interest in knowledge translation at the point of care and the intersection of information technology with clinical medicine drove him to become a founder of QxMD. He has developed or collaborated on hundreds of digital medical education projects, and the educational software he has designed now reaches millions of healthcare providers each year.
QxMD is a mission-based organization whose goal is to solve the challenge of knowledge translation–the process of getting new knowledge into the hands of front-line clinicians. QxMD was founded in order to leverage the shift to a digital-first healthcare community, who rapidly adopt mobile and electronic tools in order to improve quality of care.