On-Demand Webinar: How to use AI/ML Modeling to Inform Physician Targeting By Identifying Drivers and Barriers to Brand Adoption

How to use AI/ML Modeling to Inform Physician Targeting By Identifying Drivers and Barriers to Brand Adoption

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An efficient and effective targeting strategy is key in maximizing brand performance. It is essential to factor in considerations across the three key stakeholders – patients, physicians, and payers. This can be captured with a combination of descriptive and predictive triggers and in most scenarios, the complexity of the interactions across these three verticals lends itself to an ideal use case for AI/ML and predictive modeling.

This case study discusses an approach for physician targeting that captures:

• The current state of the market from the perspective of the brand and its competitors
• How to identify key drivers and barriers to brand adoption across patient, physician, and payer verticals using predictive AI/ML modeling
• How to combine these two key inputs to inform an efficient and effective targeting strategy

Meet the speakers