Media advisory: Live burn demo to kick-off Sunnybrook research findings on the high human cost of burns

TORONTO, ON--(Marketwired - November 04, 2016) - On Monday, November 7, Sunnybrook will announce the results of a two-phase study on the healthcare, economic and human costs of burns with an up close look at the extreme damage a house fire can cause.

"The first phase of our study looked at the cost of treating patients, while the second phase aimed to put a number on the potential years of life lost (PYLL) and the cost of fire deaths in residential homes," says Joanne Banfield, lead researcher for the study and Manager of Trauma Injury Prevention at Sunnybrook. "The scale of this study is unprecedented, and the results show just how far-reaching the impact of house fires can be."

A large side-by-side burn demo will be conducted in a controlled environment at the Fire and Emergency Services Training Institute (FESTI) in Mississauga, to show the result of having an automated sprinkler installed in a home when a fire breaks out versus not having one:

Monday, November 7, 2016
Speakers at 10:00 am
Live burn fire demo begins at 10:30 am
Fire and Emergency Services Training Institute (FESTI)
2025 Courtneypark Dr. East, Mississauga ON L5T 1J3

A burn survivor, along with the other speakers listed below, will be available for interviews.


  • Joanne Banfield - Lead Researcher, RBC First Office for Injury Prevention at Sunnybrook, MC and presenter of study results
  • Sandra Treacy - burn survivor
  • Shayne Mintz - NFPA Canadian Representative
  • Kelly Tryon - VP, Cooperators Life Insurance Co.
  • Retired Fire Chief Lee Grant, Oakville Fire Department (now Executive Director of Emergency Planning, Oakville Fire Department) - Canadian Association of Fire Chiefs (CAFC)
  • Chief Cynthia Ross Tustin - Ontario Association of Fire Chiefs (OAFC)

If you are interested in attending, please RSVP to