Pharma CXM: Customer Experience Management
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As the first and only pharma-focused event devoted to the spectrum of customer experience, Pharma CXM will explore far beyond the interplay of channels to help:
- Develop an integrated strategy to further engage customers
- Cover the spectrum of the customer’s journey, as it relates to opportunities for pharma and long term customer engagement, versus looking at specific UX tactics or patient engagement strategies focused on customer acquisition
This conference will help “Create Competitive Advantage by Adopting a Strategic and Integrated Customer-Centric Approach through Multiple Touch Points.”
TOP FIVE REASONS TO ATTEND
- Map the patient journey and HCP decision process to identify internal partners, appropriate user interfaces and engagement strategies
- Learn how an integrated CXM strategy can optimize the patient experience, reduce costs and generate revenue for your brand
- Develop integrated strategies to manage the customer’s experience and tactical solutions to build brand and corporate loyalty, while delivering relevant and timely content
- Hear from industry leaders about best practices and upcoming trends for optimizing the patient experience
- Identify the top CXM challenges you are faced with and recommended solutions
Who Should Attend
This Summit is geared towards professionals in the pharmaceutical and biotechnology industries involved in:
- Patient Experience
- Multi-Channel
- Customer Experience
- Customer Excellence
- User Experience
- Patient Excellence
- Marketing
- Relationship Management
- Brand Management
- Sales Strategy
- Market Research
- IT/Web Design
- User Interface
- Data Analytics
- Medical Affairs
- Public Affairs
- Corporate Giving
- Corporate Social Responsibility
Additionally, we encourage professionals from the following agencies to participate and attend:
- PR/communication agencies
- Medical communication agencies
- Digital agencies
- Advertising agencies
- Data analytics / measurement
- CRM platforms
- App developers (health)
- Call center solutions
- Usability testing
- Survey houses
- Market research
- Marketing analytics
- User interface designers
- Management consultants
