Multichannel yesterday, omnichannel today, AI tomorrow, we’re fixated on finding the next big fix for our deteriorating customer relationships. While our search for a resolution continues, the reality of our failing customer engagement strategy is exacerbated.
Prone to overwhelming blanket channel outreach and content bombardment, HCPs are becoming indifferent to generic engagement and increasingly rely on alternative sources for the valuable information they need to serve patients. It’s time to break this cycle and unify your arsenal of engagement tactics into elevated personalised customer experiences.
Reset and reinvigorate your strategies against the best in the industry at Reuters Events: Pharma Customer Engagement Europe 2023 (November 9-10, London), where 300+ commercial, marketing and medical leaders will share tactical case studies about how they’re de-siloing investments, collectively integrating tools, intrinsically aligning across customer-facing functions and embedding AI to transform data into quality insights that will ultimately take your HCP relationships from strength to strength.
