The world’s leading cross-functional event returns to Barcelona Pharma is alive, crackling with the energy of change and innovation. From ground-breaking medicines and flourishing digital transformations to new commercial models and a reinvigorated belief in our purpose, the industry has never been more primed to drive positive change.
However, our post-Covid health systems are at their limit, on the verge of a new global healthcare
crisis. Pharma must again evolve to take the lead, rallying stakeholders to reimagine health systems
that can deliver next generation life-saving therapies, address health inequities and nurture
healthier communities.
Change starts within your own company. Agility and innovation must power every strategy, field
forces must be upskilled, RWE incorporated into every discussion, sustainability
actioned. Medical must perfect their scientific narrative, patient engagement efforts must reach
further than ever before, and all this should be driven by an engine of data and insights.
But most critically, your company must work as one cross-functional entity. That’s why Reuters
Events: Pharma 2023 is the place where patient experts and pharma changemakers – from
commercial, marketing, medical affairs, patient engagement, market access, RWE and Digital Health
– share new best-practice, lessons learned and strategies for the future.
