8th Digital Pharma West
The 8th Digital Pharma West, taking place June 13-15, 2017 in San Francisco, CA, is the largest and most innovative West Coast digital marketing conference and is continuously growing. This year’s event brings together more than 200 pharmaceutical, biotech and medical device innovators from organizations of all sizes who are implementing company-wide digital ecosystems to embed digital health across all channels to enhance customer experience.
As digital health becomes a commoditized product, the life sciences are evolving from being a product-based industry toward one that is rooted in solutions. Business model disruption within the industry is now a necessary tool — and this is shifting the ownership model into a “healthcare as a service” approach. This new approach gives our industry an opportunity to engage in an active conversation about how life science marketing is able to evolve and fully align improved health outcomes.
This year’s agenda is packed with real-world examples, actionable insights and informative sessions that will help you enable end-to- end digitization of your enterprise through transformation, business model and channel optimization. Benchmark your work against that of your peers at the largest and only digital marketing event on the West Coast to focus on pharmaceutical and medical device organizations of ALL sizes. Learn from our faculty of more than 30 senior- level life science speakers as they provide insights to important questions like:
• What is digital health today — is it moving away from just rep efficiencies?
• How can we optimize the shift of the ownership model from pharma to the consumer?
• What technologies are available to deliver the tipping point in this shift?
• What does the relationship between digital healthcare and health outcomes as a service look like?
Join us to explore answers to these questions and more at the 8th Digital Pharma West conference.
