August 7-8, 2017 Philadelphia, PA
To be a leader in today’s competitive economy, targeting and retaining a specific consumer base is essential to the continued strength of a brand or product. While marketers and consumers have shifted toward digital utilization, the healthcare industry has yet to adapt. Programmatic advertising is a critical tool other consumer-focused industries use to effectively create awareness and optimize marketing opportunities, and it has had a positive impact on early adopters. But challenges regarding patient privacy concerns and a lack of understanding of this technology have created a need for experts who can usher healthcare into the digital marketing era.
The 2nd Healthcare Ad-Tech & Programmatic Strategy Summit is designed for advertising, marketing, digital and branding professionals from health systems, pharmaceutical companies, insurance providers, drug manufacturers, pharmacies, publishers and agencies to gather and discuss common challenges in the implementation of digital innovations.
Join us for this two-day educational event to learn top strategies behind enhancing your audience engagement and virtual advertising and network with leading marketers, industry professionals and decision-makers to collaborate on joint ventures.
