October 26, 2017
230-Fifth, New York
http://www.dtcperspectives.com/forum/
The DTC Forum on TV & Print is designed to help product marketers and their agencies improve their mass media ROI. Despite the fact that DTC television has been done since 1997 and print for several years longer, few forums have focused entirely on mass media. Join us to hear new research and groundbreaking case studies and leave with actionable insights on creating, planning, buying, and analyzing the effectiveness of your television and print efforts. After the day’s sessions there will be meetings between pharmaceutical marketers and agencies/vendors during the Market Exchange hour followed by the Agency Vanguard Awards ceremony honoring over 20 outstanding agency leaders.
