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2nd Digital Marketing for Medical Devices West
April 29, 2013 - May 1, 2013
2nd Digital Marketing For Medical Devices West
Digital marketing has opened the door to opportunities never before believed possible. Based on the success of ExL’s inaugural 2012 west conference and the previous two Minneapolis conferences, we aim to further expand the industry’s leading device-specific digital marketing conference.
Being the industry’s ONLY conference of its kind, this will allow you to dive into the many issues and emerging opportunities for digital marketing facing medical device professionals today. Participants have an opportunity to network, share ideas and explore digital marketing success stores and innovations. From mobile to social, you will learn cutting-edge trends and ideas as well as novel strategies needed for practical application.
Join 150+ experienced medical device-marketing executives in late April 2013 to share ideas and explore digital marketing success stores and innovations. From mobile to social, you will learn cutting-edge trends and ideas as well as novel strategies needed for practical application.
Key Program Sessions Include:
- Leveraging global market access using digital technology
- Branded content: Make it good, or don’t make it at all
- Creating a comprehensive digital marketing strategy to fit the needs of your product
- How to navigate social media in a regulated environment
- Mobile marketing: Best practices for cracking today’s most intimate channel
- Effectively combining multiple marketing strategies in a digital format
- Transforming the customer experience through interactive media
- Creating a interconnected multi-channel digital marketing campaign to aid sales force efforts
- Advanced search marketing: Can local, social, SEM and SEO all work together?
- Expanding customer website traffic through leveraging novel mobile marketing strategies
- Enhancing strategy through novel cloud and customer-facing technologies
- Influencing discussion: The role of patient social networks in device marketing
Who Should Attend
This conference is designed for professionals from the medical device, pharmaceutical, healthcare, biotechnology and industries whose responsibilities include:
- Marketing
- eMarketing
- Digital Marketing
- Social Media
- Multi-Channel Marketing
- eBusiness
- Advertising & Promotions
- Brand Management
- Product Management
- Information Technology
- Regulatory Affairs
This program will also be of interest to:
- Component Suppliers
- Marketing Service Providers
- Interactive Marketing
- Advertising Agencies
- Consultants
Legal
- Academics
- Technology Experts
To register and for more information, please visit: http://www.exlpharma.com/events/2nd-digital-marketing-medical-devices-west
Want to connect ahead of time?:
LinkedIn: Join Our “Digital Marketing for Medical Device” Group
Have something you need to get off your chest? Share your comments and questions regarding digital marketing, product management and brand management best practices with our group of industry experts and conference participants!
