Thanks to Our Sponsors!

VUE Health is a Boston-based, full-service pharmaceutical advertising agency focused on innovation, advancement, and the fearless pursuit of bringing science, education, and medicine to those in need. VUE Health is also certified as a Women’s Business Enterprise (WBE) by WBENC. This prestigious certification acknowledges our woman-owned and operated business, meeting WBENC’s rigorous standards. We’re proud to empower women in business and promote diversity. We skillfully navigate healthcare brands’ challenges with strategies grounded in understanding and creatively innovate to drive success.

Elevate was built on the belief that it was time for someone to champion the healthcare challengers—pharma, biotech, and medical device brands that need help to overcome their obstacles, maximize their opportunities, and reach their full potential. Elevate helps clients differentiate and propel their brands forward by elevating marketing strategy, creating a narrative of change, and becoming a symbol of positive market disruption.

Begin your ascent at elevatehc.com.

Since 2011 GoodRx has worked to reduce high healthcare costs, helping consumers save over $65B on brand-name and generic prescription medications. GoodRx has accomplished this through relationships with HCPs, pharmacies, PBMs, and pharma manufacturers.

GoodRx’s consumer audience is high intent, highly qualified and ready to learn about medications, treatments and more—in fact, 87% of visitors to a GoodRx drug information page already have a prescription in hand. Over 150 retail and specialty prescription brands have leveraged the GoodRx platform to help eligible patients access their copay programs, and more than 30 brands use GoodRx to offer cash-pay programs for their treatments.

Learn more about what GoodRx can do for your brand at pharma@goodrx.com.

Bionical develops engagement platforms that are designed to enhance rep and healthcare professional interactions through innovative digital solutions.

These platforms facilitate personalized and customized patient support and educational resources, ensuring continuous care and improved health outcomes.

Bionical’s comprehensive approach integrates technology and human touch, providing tailored experiences that address individual needs. By leveraging data analytics and user-friendly interfaces, Bionical’s engagement platforms aim to optimize healthcare delivery, enhance patient adherence, and foster a collaborative environment between patients and providers.

At ConnectiveRx we take the pain out of the prescription process. As one single partner, we connect patients with prescribed medications through our hub services, affordability, awareness, and point of care solutions. Partnering with hundreds of pharmaceutical companies we drive more than 530 drug brands through the patient journey. Discover more at connectiverx.com.

Imre is a brand engagement agency that creates impact by helping brands connect authentically with people in the moments that matter.

We are a PE-backed, independent, fully integrated agency that reaches people at pivotal moments through modern communications, new technologies, and cutting-edge creativity. Driven by innovation and rooted in earned and social media, our integrated suite of marketing communications services includes brand strategy, creative, omnichannel marketing, modern earned and paid media, and the latest in data and analytics.

Making connections is a personal undertaking, and we continue to focus on disrupting the conventions of life sciences marketing with culturally attuned creators across our marketing team. We partner with a diversified and growing portfolio of consumer, life sciences, and provider organizations. We also maintain offices in New York, Baltimore, and Philadelphia, in addition to a growing group of employees who work from anywhere. We’re LGBTQ-founded.”

Inizio Advisory

We partner with global life science and healthcare companies to create lasting change in human healthcare.

Through our connected capabilities in market research, consulting and brand alignment, we support clients at every stage of their journey. Our expertise, technology platforms and data-driven insights help clients accelerate their clinical and commercial success, resulting in long-term value for them and their patients.

OptimizeRx Corporation (NASDAQ: OPRX) provides best-in-class health technology that enables care-focused engagement between life sciences organizations, healthcare providers, and patients at critical junctures throughout the patient care journey. Our Dynamic Audience Activation Platform (DAAP) drives brand growth through unprecedented predictive intelligence and smarter omnichannel execution, reaching over 2 million HCPs and their patients.

The Most Influential People and Teams in Healthcare and the Life Sciences

NEW YORK, May 23, 2024 /PRNewswire/ — PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, today announced the winners of its 10^th Annual ELITE 100. The ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people and teams in the healthcare and life sciences industries based on their career accomplishments. Out of about 500 submissions, 100 winners are selected by the PM360 editorial staff across various categories that span every facet of the industry.

Nominees for the award are evaluated based on their accomplishments; testimonials from their bosses, clients, and colleagues; and supporting evidence that reflects the impact of their efforts. Ultimately, the ELITE 100 represent a group of individuals and marketing teams who have made a significant impact on the healthcare industry throughout their careers or show great promise as future leaders based on what they have achieved so far.

“The life sciences and healthcare industries are constantly changing and we need professionals like this year’s ELITE 100,” says Anna Stashower, CEO and Publisher of PM360. “These individuals and teams are starting new businesses that fill needs in our industry, incorporating sustainability into the massive pharmaceutical and life sciences space, leveraging data and tech to get medicines to niche patient groups. And not only are these winners dedicating their work to better patient experiences and outcomes, they’re influencing the next generation of industry ELITEs. They are instilling the confidence in others to grow as professionals and compassionate coworkers, pushing the boundaries of what’s always been done to make better systems, products, services, and more for their clients and the patients they serve.”

PM360 also selects one person as the “Uber ELITE,” or the individual among the nominees who best personifies the criteria of a PM360 ELITE. This year that honor goes to Adele Gulfo, CEO, Biopharma Commercial Unit of Sumitomo Pharma. Adele started out her career on the commercial side of pharmaceuticals at Pfizer, where she was instrumental in the development, launch and commercial success of LIPITOR, which became the world’s best-selling medicine. As US Country Manager, she led Commercial Operations and Market Access across all Biopharma businesses, including

Specialty and Oncology. She also ran Pfizer’s Latin America business (+$4B) across 23 countries.

Adele also held Vice President roles within AstraZeneca, including leading business development/innovation and design for launch brands as well as the multi-billion-dollar Cardiovascular business unit. She oversaw the launch of Crestor®, which generated close to $60B over its patented life.

From 2018 to 2019, Adele served as Chief Commercial Development Officer at Roivant Sciences, where she was influential in the formation of Sumitovant and in preparations for the launches of ORGOVYX® (Prostate Cancer) and MYFEMBREE (Women’s Health). Now, as as Chief Executive Officer, Biopharma Commercial Unit at Sumitomo Pharma America since the Company’s formation in 2023, she provides oversight of the Company’s commercial products APTIOM®, GEMTESA®, LATUDA®, MYFEMBREE®, ORGOVYX®, and RETHYMIC®.

Adele Gulfo will serve as the keynote speaker at the annual ELITE 100 Awards Event to celebrate this year’s winners. The event will be held at 230 FIFTH in New York City on June 18^th starting at 7 PM EST. Tickets for the event can be purchased at https://www.pm360online.com/elitetickets.

All of the 100 winners were profiled in PM360‘s May 2024 issue. You can read their profiles online at https://www.pm360online.com/the-2024-pm360-elite-100.