Patient Journey: A New Approach To Meet The Demands Of Patient Centricity
Trinity Life Sciences outlines a new approach to Patient Journey that allows patient-centric organizations to engage on a meaningful level with patients.As patients continue to expand their role in healthcare choice and treatment decision-making, expectations have grown for pharma to provide an experience in line with well-known, customer-centric consumer brands.
To reach this level of engagement and experience design with patients, life sciences organizations need insight into the patient’s holistic journey from all relevant dimensions—not just their clinical pathway through care.
Highlights
The new advisory brief defines the elements of a holistic journey in Trinity’s Patient Journey Dimensional Model:
- Clinical Journey
- Emotions & Experiences
- Health Equity Considerations
- Information Seeking
- Logistics, Finance & Access
The advisory brief describes the data sources and approaches needed to build this holistic view, discusses strategic application of these elements across a range of commercial activities—and provides a Patient Journey Strategic Roadmap to help teams focus on linking real patient needs to brand strategy and tactics.
Author Bio
Jennifer Parr
Partner & Head of Patient Centricity
Jennifer has been involved in patient and consumer insights work for the past 18 years, with prior roles at Forrester Research, Quintiles Consulting and Applied Marketing Science. Having joined Trinity in 2010, Jennifer helped develop the company’s primary research capabilities into a core part of the business, specifically in the areas of qualitative research and Patient Journey.
Jennifer earned a BA in Psychology from Boston University. When not at the office, Jennifer is most likely planning the next family vacation for her husband and 3 school-aged kids, plotting her next home improvement endeavor or being entertained by her extremely active boxer puppy, Ruby.
