White Paper: 10 essentials every pharma marketer must utilize when emailing physicians
Social distancing and quarantine have only reinforced what many marketers already know: email is king.
It yields 50% savings compared to print marketing, and can boast average open rates of over 13% while allowing for tracking on an individual level.
But crafting emails to healthcare practitioners (HCPs) is less a science than an art. And HCPs are always ready to click “delete.”
From writing the ideal subject line (tip: include a personalized element like a name for a 37% increase in open rates) to starting off the email with an attention-grabbing intro, “10 Essentials Every Pharma Marketer Must Utilize When Emailing Physicians” outlines the exact steps for crafting effective emails.
Most importantly, “10 Essentials” tackles the specific issues of HCPs—issues like trust elements and service concerns specific to the healthcare industry—that don’t apply to most email marketing campaigns.
Healthcare practitioners are looking for cues that a pharmaceutical company is trustworthy, credible, and not looking for a quick sale to meet a quota.
In “10 Essentials,” tips include the best email timing, how to create a sense of audience relevance, and telling personal stories that resonate with HCPs.
From beginning to end, “10 Essentials” tackles how to construct incredibly effective email campaigns that will drive the most impact for your brand – whether you’re bringing a new drug to commercialization, or you’re spearheading the launch of a new indication.
