2014 Trailblazer

PM360 2014 TRAILBLAZER AWARDS

Last night we announced the 2014 Trailblazer winners! Here are the results:

Trailblazer Lifetime Achievement Award

Recognizing an industry icon, a game-changing player in pharmaceutical, biotech, or medical device marketing who has had a defining impact upon our industry.

LIFETIME ACHIEVEMENT AWARD WINNERRon Pantello, Founder of Lally, McFarland & Pantello and Former CEO and Chairman of Euro RSCG Life Worldwide

Trailblazer Marketer of the Year Award

Recognizing the year’s game-changing player in pharmaceutical, biotech, or medical device marketing.

MARKETER OF THE YEAR WINNERSteven Millerman, CEO, Prime Access

Trailblazer Company of the Year Awards

 COMPANY OF THE YEAR WINNERS:

 Pharma/Biotech Company: Eli Lilly and Company

 Medical Device Company: Stryker

 Specialty Pharma/Biotech Company: Cubist Pharmaceuticals

 Best Advertising Agency (Healthcare, DTC, Interactive): Intouch Solutions

 Best Supplier (to Healthcare Manufacturers): Health Monitor Network

Trailblazer Brand Champion Awards

PM360’s 2014 TRAILBLAZER BRAND CHAMPION AWARD WINNERS

 Autoimmune: Nick Ferrara of Janssen Biotech for Stelara

 Cardiology: Misty Nail, Associate Director, New Commercial Channels, Novartis Pharmaceuticals Corporation

 Central Nervous System: Crystal Friend of Acorda Therapeutics, Inc. for the Epilepsy Disease-State Awareness Initiative

 Dermatology: Adelle Walker, Marketing Director, Allergan Medical Dermatology

 Diabetes/Metabolic Disorders: Jon DeBoer of Eli Lilly for Humulin R U-500

 Gastrointestinal: Mike Cvijanovich of Entera Health for EnteraGam

 Hematology/Oncology: Kes Kotani of Baxter for Advate

 Infectious Disease: Jasper Beard of ViiV Healthcare

 Innovation: Carrie Schaal, Commercial Training & Development Group Commercial Lead, Innovation, Genentech

 Managed Markets: Charles Hampsey, Associate Director, Customer Marketing, Eisai (currently Director, Payer Marketing at Bayer Healthcare)

 Medical Device/Diagnostics: Sylvia Bartley BSc, Hons; PhD of Medtronic for Deep Brain Stimulation (DBS) Procedure Workflow Analysis iPad Application

 Men’s Health: Kelly Marie Young of Eli Lilly

 Ophthalmology: Jason Menzo of Nicox Ophthalmic Diagnostics

 Pain/Inflammation: Jonathan Kuhn, Senior Director, Global & Brand Marketing, Acorda Therapeutics

 Respiratory: Stephanie Tsolakis of Teva Respiratory for QVAR

 Women’s Health: Mary Claire Kenworthy of Avion Pharmaceuticals for the Prenatal Products Portfolio

Trailblazer Initiative Awards

2014 INITIATIVES WINNERS

 APP: Silver Winner

MyHizentra Infusion Manager App (CSL Behring, 23K Studios)

 APP: Gold Winner

ResearchShare (JTE Multimedia)

 

 CONSUMER WEBSITE/ONLINE INITIATIVE: Silver Winner

Gilenya.com (Novartis, FCB Health)

 CONSUMER WEBSITE/ONLINE INITIATIVE: Gold Winner

A Bright Idea: PillCamCrohns.com (Given Imaging LTD, Intouch Solutions)

 

 CORPORATE CAMPAIGN: Silver Winner

Alkermes “Your Challenge is Our Challenge” (Alkermes Pharmaceuticals, Palio+Ignite)

 CORPORATE CAMPAIGN: Gold Winner

Amgen Biotechnology’s Corporate Campaign (Amgen Biotechnology, Ogilvy CommonHealth Worldwide)

 

 CRM INITIATIVE: Silver Winner

Faces of Celiac (Quest Diagnostics, CDMiConnect)

 CRM INITIATIVE: Gold Winner

Yervoy Be Heard. It’s Time to Talk Options. (Bristol-Myers Squibb, MRM//McCann)

 

 DTC CAMPAIGN: Silver Winner

Latuda DTC Campaign (Sunovion Pharmaceuticals, JWT)

 DTC CAMPAIGN: Gold Winner

Faces of Celiac (Quest Diagnostics, CDMiConnect)

 DTP CAMPAIGN: Silver Winner

Children’s ZYRTEC® Seasonal Allergies PhreesiaPad Campaign & MD&Me program (McNeil Consumer Products, Phreesia)

 DTP CAMPAIGN: Gold Winner

Kadcyla Symmetry (Genentech, Sudler & Hennessey)

 

 EMR PROGRAM: Silver Winner

PDR BRIEF (4th Channel, A PDR Network Company)

 EMR PROGRAM: Gold Winner

Merck Vaccines Population Health Collaboration (Merck, Practice Fusion)

 

 HCP EDUCATION: Silver Winner

Respimat Inhalation Demonstrator (Boehringer Ingelheim, Bang & Olufsen Medicom)

 HCP EDUCATION: Gold Winner

Getting Straight to the Point at the World Diabetes Congress (Novo Nordisk, Biosector 2)

 INTERACTIVE MARKETING PROGRAM: Silver Winner

Levemir (Novo Nordisk, Physicians Interactive)

 INTERACTIVE MARKETING PROGRAM: Gold Winner

Cubicin iPad App (Cubist Pharmaceuticals, Dudnyk)

 

 MULTI-CULTURAL CAMPAIGN: Silver Winner

Hypertension U.S. Hispanic Campaign (Novartis, Prime Access)

 MULTI-CULTURAL CAMPAIGN: Gold Winner

Multiple Myeloma in the African American Community (Millennium Pharmaceuticals, Snow Companies)

 PATIENT/CONSUMER EDUCATION: Silver Winner

Asante Solutions SNAP Insulin Pump Video-In-Print Patient Education Brochure (Asante Solutions, DePirro/Garrone, Vpak Media)

 PATIENT/CONSUMER EDUCATION: Gold Winner

HIV Answers Program and Awareness Campaign (Gilead Sciences, Digitas Health LifeBrands)

 

 PAYER ACCESS PROGRAM: Silver Winner

Biotechnology by Amgen: It’s in our DNA (Amgen Biotechnology, Ogilvy CommonHealth Worldwide)

 PAYER ACCESS PROGRAM: Gold Winner

Belviq for chronic weight management (Eisai, Palio+Ignite)

 

 PERSISTENCE/ADHERENCE PROGRAM: Silver Winner

Avastin CARES (Genentech, CDMiConnect)

 PERSISTENCE/ADHERENCE PROGRAM: Gold Winner

Crestor Augmented Adherence Program: SMS e-Savings Text Service (AstraZeneca, PSKW)

 

 PHARMACY CAMPAIGN: Silver Winner

Restasis Solutions at the Shelf Program (Allergan, Rx Edge Pharmacy Networks, Beacon Healthcare Communications)

 PHARMACY CAMPAIGN: Gold Winner

Merck Adult Vaccination Program (Merck, JUICE Pharma Worldwide)

 

 POINT OF CARE: Silver Winner

Secure Rx (MediScripts)

 POINT OF CARE: Gold Winner

SermoSolves (Sermo)

 

 PR CAMPAIGN: Silver Winner

Alme for Healthcare (Next IT)

 PR CAMPAIGN: Gold Winner

Introducing Diclegis: Overcoming an Unfortunate Legacy to Begin a New Dawn for Morning Sickness (Duchesnay USA, Makovsky)

 

 PRODUCT LAUNCH: Silver Winner

Bethkis Launch Campaign (Cornerstone Therapeutics, Sentrix Health Communications)

 PRODUCT LAUNCH: Gold Winner

Ignited We Stand (Celgene, The CementBloc)

 

 PROFESSIONAL CAMPAIGN: Silver Winner

Combivent Respimat “With a Twist” (Boehringer Ingelheim, Sentrix Health Communications)

 PROFESSIONAL CAMPAIGN: Gold Winner

Humulin R U-500 “Stuck” Campaign (Eli Lilly, GSW)

 

 PROFESSIONAL WEBSITE/ONLINE INITIATIVE: Silver Winner

Belviq—Making Weight Loss Matter (Eisai, Havas Lynx)

 PROFESSIONAL WEBSITE/ONLINE INITIATIVE: Gold Winner

“Master of Elusion” (AbbVie, Area 23)

 

 SALES AID: Silver Winner

T-App (Publicis Touchpoint Solutions)

 SALES AID: Gold Winner

Giazo (Salix Pharmaceuticals, The CementBloc)

 

 SELF-PROMOTION: Silver Winner

PulseCX Brand Launch (PulseCX)

 SELF-PROMOTION: Gold Winner

Ice Cream Campaign (Klick Health)

 

 SOCIAL MEDIA CAMPAIGN: Silver Winner

ReNEW CML Social Media (ARIAD Pharmaceuticals, LehmanMillet)

 SOCIAL MEDIA CAMPAIGN: Gold Winner

“HEY MS, Take This!” (Novartis, FCB Health)

 

 UNBRANDED CAMPAIGN: Silver Winner

The Question AFib Experience (Daiichi Sankyo, FCB Health)

 UNBRANDED CAMPAIGN: Gold Winner

Teva Oncology Franchise “In a Word” Campaign (Teva Oncology, AbelsonTaylor)

 

 VIDEO/TV CAMPAIGN: Silver Winner

Latuda (Sunovion Pharmaceuticals, JWT)

 VIDEO/TV CAMPAIGN: Gold Winner

HUMIRA at Work (AbbVie, Publicis Kaplan Thaler)

[sam_pro id=0_12 codes="true"]