PM360 2014 TRAILBLAZER AWARDS

Last night we announced the 2014 Trailblazer winners! Here are the results:

Trailblazer Lifetime Achievement Award

Recognizing an industry icon, a game-changing player in pharmaceutical, biotech, or medical device marketing who has had a defining impact upon our industry.

LIFETIME ACHIEVEMENT AWARD WINNER: Ron Pantello, Founder of Lally, McFarland & Pantello and Former CEO and Chairman of Euro RSCG Life Worldwide

Trailblazer Marketer of the Year Award

Recognizing the year’s game-changing player in pharmaceutical, biotech, or medical device marketing.

MARKETER OF THE YEAR WINNER: Steven Millerman, CEO, Prime Access

Trailblazer Company of the Year Awards

COMPANY OF THE YEAR WINNERS:

Pharma/Biotech Company: Eli Lilly and Company

Medical Device Company: Stryker

Specialty Pharma/Biotech Company: Cubist Pharmaceuticals

Best Advertising Agency (Healthcare, DTC, Interactive): Intouch Solutions

Best Supplier (to Healthcare Manufacturers): Health Monitor Network

Trailblazer Brand Champion Awards

PM360’s 2014 TRAILBLAZER BRAND CHAMPION AWARD WINNERS

Autoimmune: Nick Ferrara of Janssen Biotech for Stelara

Cardiology: Misty Nail, Associate Director, New Commercial Channels, Novartis Pharmaceuticals Corporation

Central Nervous System: Crystal Friend of Acorda Therapeutics, Inc. for the Epilepsy Disease-State Awareness Initiative

Dermatology: Adelle Walker, Marketing Director, Allergan Medical Dermatology

Diabetes/Metabolic Disorders: Jon DeBoer of Eli Lilly for Humulin R U-500

Gastrointestinal: Mike Cvijanovich of Entera Health for EnteraGam

Hematology/Oncology: Kes Kotani of Baxter for Advate

Infectious Disease: Jasper Beard of ViiV Healthcare

Innovation: Carrie Schaal, Commercial Training & Development Group Commercial Lead, Innovation, Genentech

Managed Markets: Charles Hampsey, Associate Director, Customer Marketing, Eisai (currently Director, Payer Marketing at Bayer Healthcare)

Medical Device/Diagnostics: Sylvia Bartley BSc, Hons; PhD of Medtronic for Deep Brain Stimulation (DBS) Procedure Workflow Analysis iPad Application

Men’s Health: Kelly Marie Young of Eli Lilly

Ophthalmology: Jason Menzo of Nicox Ophthalmic Diagnostics

Pain/Inflammation: Jonathan Kuhn, Senior Director, Global & Brand Marketing, Acorda Therapeutics

Respiratory: Stephanie Tsolakis of Teva Respiratory for QVAR

Women’s Health: Mary Claire Kenworthy of Avion Pharmaceuticals for the Prenatal Products Portfolio

Trailblazer Initiative Awards

2014 INITIATIVES WINNERS

APP: Silver Winner

MyHizentra Infusion Manager App (CSL Behring, 23K Studios)

APP: Gold Winner

ResearchShare (JTE Multimedia)

CONSUMER WEBSITE/ONLINE INITIATIVE: Silver Winner

Gilenya.com (Novartis, FCB Health)

CONSUMER WEBSITE/ONLINE INITIATIVE: Gold Winner

A Bright Idea: PillCamCrohns.com (Given Imaging LTD, Intouch Solutions)

CORPORATE CAMPAIGN: Silver Winner

Alkermes “Your Challenge is Our Challenge” (Alkermes Pharmaceuticals, Palio+Ignite)

CORPORATE CAMPAIGN: Gold Winner

Amgen Biotechnology’s Corporate Campaign (Amgen Biotechnology, Ogilvy CommonHealth Worldwide)

CRM INITIATIVE: Silver Winner

Faces of Celiac (Quest Diagnostics, CDMiConnect)

CRM INITIATIVE: Gold Winner

Yervoy Be Heard. It’s Time to Talk Options. (Bristol-Myers Squibb, MRM//McCann)

DTC CAMPAIGN: Silver Winner

Latuda DTC Campaign (Sunovion Pharmaceuticals, JWT)

DTC CAMPAIGN: Gold Winner

Faces of Celiac (Quest Diagnostics, CDMiConnect)

DTP CAMPAIGN: Silver Winner

Children’s ZYRTEC® Seasonal Allergies PhreesiaPad Campaign & MD&Me program (McNeil Consumer Products, Phreesia)

DTP CAMPAIGN: Gold Winner

Kadcyla Symmetry (Genentech, Sudler & Hennessey)

EMR PROGRAM: Silver Winner

PDR BRIEF (4th Channel, A PDR Network Company)

EMR PROGRAM: Gold Winner

Merck Vaccines Population Health Collaboration (Merck, Practice Fusion)

HCP EDUCATION: Silver Winner

Respimat Inhalation Demonstrator (Boehringer Ingelheim, Bang & Olufsen Medicom)

HCP EDUCATION: Gold Winner

Getting Straight to the Point at the World Diabetes Congress (Novo Nordisk, Biosector 2)

INTERACTIVE MARKETING PROGRAM: Silver Winner

Levemir (Novo Nordisk, Physicians Interactive)

INTERACTIVE MARKETING PROGRAM: Gold Winner

Cubicin iPad App (Cubist Pharmaceuticals, Dudnyk)

MULTI-CULTURAL CAMPAIGN: Silver Winner

Hypertension U.S. Hispanic Campaign (Novartis, Prime Access)

MULTI-CULTURAL CAMPAIGN: Gold Winner

Multiple Myeloma in the African American Community (Millennium Pharmaceuticals, Snow Companies)

PATIENT/CONSUMER EDUCATION: Silver Winner

Asante Solutions SNAP Insulin Pump Video-In-Print Patient Education Brochure (Asante Solutions, DePirro/Garrone, Vpak Media)

PATIENT/CONSUMER EDUCATION: Gold Winner

HIV Answers Program and Awareness Campaign (Gilead Sciences, Digitas Health LifeBrands)

PAYER ACCESS PROGRAM: Silver Winner

Biotechnology by Amgen: It’s in our DNA (Amgen Biotechnology, Ogilvy CommonHealth Worldwide)

PAYER ACCESS PROGRAM: Gold Winner

Belviq for chronic weight management (Eisai, Palio+Ignite)

PERSISTENCE/ADHERENCE PROGRAM: Silver Winner

Avastin CARES (Genentech, CDMiConnect)

PERSISTENCE/ADHERENCE PROGRAM: Gold Winner

Crestor Augmented Adherence Program: SMS e-Savings Text Service (AstraZeneca, PSKW)

PHARMACY CAMPAIGN: Silver Winner

Restasis Solutions at the Shelf Program (Allergan, Rx Edge Pharmacy Networks, Beacon Healthcare Communications)

PHARMACY CAMPAIGN: Gold Winner

Merck Adult Vaccination Program (Merck, JUICE Pharma Worldwide)

POINT OF CARE: Silver Winner

Secure Rx (MediScripts)

POINT OF CARE: Gold Winner

SermoSolves (Sermo)

PR CAMPAIGN: Silver Winner

Alme for Healthcare (Next IT)

PR CAMPAIGN: Gold Winner

Introducing Diclegis: Overcoming an Unfortunate Legacy to Begin a New Dawn for Morning Sickness (Duchesnay USA, Makovsky)

PRODUCT LAUNCH: Silver Winner

Bethkis Launch Campaign (Cornerstone Therapeutics, Sentrix Health Communications)

PRODUCT LAUNCH: Gold Winner

Ignited We Stand (Celgene, The CementBloc)

PROFESSIONAL CAMPAIGN: Silver Winner

Combivent Respimat “With a Twist” (Boehringer Ingelheim, Sentrix Health Communications)

PROFESSIONAL CAMPAIGN: Gold Winner

Humulin R U-500 “Stuck” Campaign (Eli Lilly, GSW)

PROFESSIONAL WEBSITE/ONLINE INITIATIVE: Silver Winner

Belviq—Making Weight Loss Matter (Eisai, Havas Lynx)

PROFESSIONAL WEBSITE/ONLINE INITIATIVE: Gold Winner

“Master of Elusion” (AbbVie, Area 23)

SALES AID: Silver Winner

T-App (Publicis Touchpoint Solutions)

SALES AID: Gold Winner

Giazo (Salix Pharmaceuticals, The CementBloc)

SELF-PROMOTION: Silver Winner

PulseCX Brand Launch (PulseCX)

SELF-PROMOTION: Gold Winner

Ice Cream Campaign (Klick Health)

SOCIAL MEDIA CAMPAIGN: Silver Winner

ReNEW CML Social Media (ARIAD Pharmaceuticals, LehmanMillet)

SOCIAL MEDIA CAMPAIGN: Gold Winner

“HEY MS, Take This!” (Novartis, FCB Health)

UNBRANDED CAMPAIGN: Silver Winner

The Question AFib Experience (Daiichi Sankyo, FCB Health)

UNBRANDED CAMPAIGN: Gold Winner

Teva Oncology Franchise “In a Word” Campaign (Teva Oncology, AbelsonTaylor)

VIDEO/TV CAMPAIGN: Silver Winner

Latuda (Sunovion Pharmaceuticals, JWT)

VIDEO/TV CAMPAIGN: Gold Winner

HUMIRA at Work (AbbVie, Publicis Kaplan Thaler)

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