PM360 2014 TRAILBLAZER AWARDS
Last night we announced the 2014 Trailblazer winners! Here are the results:
Trailblazer Lifetime Achievement Award
LIFETIME ACHIEVEMENT AWARD WINNER: Ron Pantello, Founder of Lally, McFarland & Pantello and Former CEO and Chairman of Euro RSCG Life Worldwide
Trailblazer Marketer of the Year Award
MARKETER OF THE YEAR WINNER: Steven Millerman, CEO, Prime Access
Trailblazer Company of the Year Awards
COMPANY OF THE YEAR WINNERS:
Pharma/Biotech Company: Eli Lilly and Company
Medical Device Company: Stryker
Specialty Pharma/Biotech Company: Cubist Pharmaceuticals
Best Advertising Agency (Healthcare, DTC, Interactive): Intouch Solutions
Best Supplier (to Healthcare Manufacturers): Health Monitor Network
Trailblazer Brand Champion Awards
PM360’s 2014 TRAILBLAZER BRAND CHAMPION AWARD WINNERS
Autoimmune: Nick Ferrara of Janssen Biotech for Stelara
Cardiology: Misty Nail, Associate Director, New Commercial Channels, Novartis Pharmaceuticals Corporation
Central Nervous System: Crystal Friend of Acorda Therapeutics, Inc. for the Epilepsy Disease-State Awareness Initiative
Dermatology: Adelle Walker, Marketing Director, Allergan Medical Dermatology
Diabetes/Metabolic Disorders: Jon DeBoer of Eli Lilly for Humulin R U-500
Gastrointestinal: Mike Cvijanovich of Entera Health for EnteraGam
Hematology/Oncology: Kes Kotani of Baxter for Advate
Infectious Disease: Jasper Beard of ViiV Healthcare
Innovation: Carrie Schaal, Commercial Training & Development Group Commercial Lead, Innovation, Genentech
Managed Markets: Charles Hampsey, Associate Director, Customer Marketing, Eisai (currently Director, Payer Marketing at Bayer Healthcare)
Medical Device/Diagnostics: Sylvia Bartley BSc, Hons; PhD of Medtronic for Deep Brain Stimulation (DBS) Procedure Workflow Analysis iPad Application
Men’s Health: Kelly Marie Young of Eli Lilly
Ophthalmology: Jason Menzo of Nicox Ophthalmic Diagnostics
Pain/Inflammation: Jonathan Kuhn, Senior Director, Global & Brand Marketing, Acorda Therapeutics
Respiratory: Stephanie Tsolakis of Teva Respiratory for QVAR
Women’s Health: Mary Claire Kenworthy of Avion Pharmaceuticals for the Prenatal Products Portfolio
Trailblazer Initiative Awards
2014 INITIATIVES WINNERS
APP: Silver Winner
MyHizentra Infusion Manager App (CSL Behring, 23K Studios)
APP: Gold Winner
ResearchShare (JTE Multimedia)
CONSUMER WEBSITE/ONLINE INITIATIVE: Silver Winner
Gilenya.com (Novartis, FCB Health)
CONSUMER WEBSITE/ONLINE INITIATIVE: Gold Winner
A Bright Idea: PillCamCrohns.com (Given Imaging LTD, Intouch Solutions)
CORPORATE CAMPAIGN: Silver Winner
Alkermes “Your Challenge is Our Challenge” (Alkermes Pharmaceuticals, Palio+Ignite)
CORPORATE CAMPAIGN: Gold Winner
Amgen Biotechnology’s Corporate Campaign (Amgen Biotechnology, Ogilvy CommonHealth Worldwide)
CRM INITIATIVE: Silver Winner
Faces of Celiac (Quest Diagnostics, CDMiConnect)
CRM INITIATIVE: Gold Winner
Yervoy Be Heard. It’s Time to Talk Options. (Bristol-Myers Squibb, MRM//McCann)
DTC CAMPAIGN: Silver Winner
Latuda DTC Campaign (Sunovion Pharmaceuticals, JWT)
DTC CAMPAIGN: Gold Winner
Faces of Celiac (Quest Diagnostics, CDMiConnect)
DTP CAMPAIGN: Silver Winner
Children’s ZYRTEC® Seasonal Allergies PhreesiaPad Campaign & MD&Me program (McNeil Consumer Products, Phreesia)
DTP CAMPAIGN: Gold Winner
Kadcyla Symmetry (Genentech, Sudler & Hennessey)
EMR PROGRAM: Silver Winner
PDR BRIEF (4th Channel, A PDR Network Company)
EMR PROGRAM: Gold Winner
Merck Vaccines Population Health Collaboration (Merck, Practice Fusion)
HCP EDUCATION: Silver Winner
Respimat Inhalation Demonstrator (Boehringer Ingelheim, Bang & Olufsen Medicom)
HCP EDUCATION: Gold Winner
Getting Straight to the Point at the World Diabetes Congress (Novo Nordisk, Biosector 2)
INTERACTIVE MARKETING PROGRAM: Silver Winner
Levemir (Novo Nordisk, Physicians Interactive)
INTERACTIVE MARKETING PROGRAM: Gold Winner
Cubicin iPad App (Cubist Pharmaceuticals, Dudnyk)
MULTI-CULTURAL CAMPAIGN: Silver Winner
Hypertension U.S. Hispanic Campaign (Novartis, Prime Access)
MULTI-CULTURAL CAMPAIGN: Gold Winner
Multiple Myeloma in the African American Community (Millennium Pharmaceuticals, Snow Companies)
PATIENT/CONSUMER EDUCATION: Silver Winner
Asante Solutions SNAP Insulin Pump Video-In-Print Patient Education Brochure (Asante Solutions, DePirro/Garrone, Vpak Media)
PATIENT/CONSUMER EDUCATION: Gold Winner
HIV Answers Program and Awareness Campaign (Gilead Sciences, Digitas Health LifeBrands)
PAYER ACCESS PROGRAM: Silver Winner
Biotechnology by Amgen: It’s in our DNA (Amgen Biotechnology, Ogilvy CommonHealth Worldwide)
PAYER ACCESS PROGRAM: Gold Winner
Belviq for chronic weight management (Eisai, Palio+Ignite)
PERSISTENCE/ADHERENCE PROGRAM: Silver Winner
Avastin CARES (Genentech, CDMiConnect)
PERSISTENCE/ADHERENCE PROGRAM: Gold Winner
Crestor Augmented Adherence Program: SMS e-Savings Text Service (AstraZeneca, PSKW)
PHARMACY CAMPAIGN: Silver Winner
Restasis Solutions at the Shelf Program (Allergan, Rx Edge Pharmacy Networks, Beacon Healthcare Communications)
PHARMACY CAMPAIGN: Gold Winner
Merck Adult Vaccination Program (Merck, JUICE Pharma Worldwide)
POINT OF CARE: Silver Winner
Secure Rx (MediScripts)
POINT OF CARE: Gold Winner
SermoSolves (Sermo)
PR CAMPAIGN: Silver Winner
Alme for Healthcare (Next IT)
PR CAMPAIGN: Gold Winner
Introducing Diclegis: Overcoming an Unfortunate Legacy to Begin a New Dawn for Morning Sickness (Duchesnay USA, Makovsky)
PRODUCT LAUNCH: Silver Winner
Bethkis Launch Campaign (Cornerstone Therapeutics, Sentrix Health Communications)
PRODUCT LAUNCH: Gold Winner
Ignited We Stand (Celgene, The CementBloc)
PROFESSIONAL CAMPAIGN: Silver Winner
Combivent Respimat “With a Twist” (Boehringer Ingelheim, Sentrix Health Communications)
PROFESSIONAL CAMPAIGN: Gold Winner
Humulin R U-500 “Stuck” Campaign (Eli Lilly, GSW)
PROFESSIONAL WEBSITE/ONLINE INITIATIVE: Silver Winner
Belviq—Making Weight Loss Matter (Eisai, Havas Lynx)
PROFESSIONAL WEBSITE/ONLINE INITIATIVE: Gold Winner
“Master of Elusion” (AbbVie, Area 23)
SALES AID: Silver Winner
T-App (Publicis Touchpoint Solutions)
SALES AID: Gold Winner
Giazo (Salix Pharmaceuticals, The CementBloc)
SELF-PROMOTION: Silver Winner
PulseCX Brand Launch (PulseCX)
SELF-PROMOTION: Gold Winner
Ice Cream Campaign (Klick Health)
SOCIAL MEDIA CAMPAIGN: Silver Winner
ReNEW CML Social Media (ARIAD Pharmaceuticals, LehmanMillet)
SOCIAL MEDIA CAMPAIGN: Gold Winner
“HEY MS, Take This!” (Novartis, FCB Health)
UNBRANDED CAMPAIGN: Silver Winner
The Question AFib Experience (Daiichi Sankyo, FCB Health)
UNBRANDED CAMPAIGN: Gold Winner
Teva Oncology Franchise “In a Word” Campaign (Teva Oncology, AbelsonTaylor)
VIDEO/TV CAMPAIGN: Silver Winner
Latuda (Sunovion Pharmaceuticals, JWT)
VIDEO/TV CAMPAIGN: Gold Winner
HUMIRA at Work (AbbVie, Publicis Kaplan Thaler)