{"id":783195,"date":"2024-02-08T20:54:01","date_gmt":"2024-02-08T20:54:01","guid":{"rendered":"https:\/\/www.pm360online.com\/?p=783195"},"modified":"2024-02-23T12:20:55","modified_gmt":"2024-02-23T12:20:55","slug":"the-2024-pm360-pharma-choice-awards-dtc-dtp-silver-winner","status":"publish","type":"post","link":"https:\/\/www.pm360online.com\/the-2024-pm360-pharma-choice-awards-dtc-dtp-silver-winner\/","title":{"rendered":"The 2024 PM360 Pharma Choice Awards &#8211; DTC\/DTP Silver Winner"},"content":{"rendered":"<h3><strong>Inzio Evoke Drive for BioCryst Pharmaceuticals<\/strong><\/h3>\n<h2>Into the Blue: an ORLADEYO\u00ae (berotralstat) magazine<\/h2>\n<p>We aimed to build a strong sense of community for people taking ORLADEYO by offering support and sharing unique patient experiences. The team created an energetic and interactive narrative for the magazine, with content focusing on vibrant visuals and conversational copy to pull readers into the heart of the #OrladeyoCommunity.<\/p>\n<p><strong>BIOCRYST PHARMACEUTICALS TEAM MEMBER:<\/strong><br \/>\n<strong>Leah Finnegan<\/strong> Director, Patient Marketing<\/p>\n<p><strong>INIZIO EVOKE DRIVE TEAM MEMBERS:<\/strong><br \/>\n<strong>Kara Donoghue<\/strong> Senior Account Executive, Client Partnership<br \/>\n<strong>Liz Rogers<\/strong> Senior Account Supervisor, Client Partnership<br \/>\n<strong>Aysha Mati<\/strong> Senior Copywriter<br \/>\n<strong>Dylan Carroll<\/strong> Copy Supervisor<br \/>\n<strong>Emily Peterson<\/strong> Associate Creative Director, Copy<br \/>\n<strong>Marissa Schwarzentuber<\/strong> Senior Art Director<br \/>\n<strong>Joe Gorman<\/strong> Creative Director, Art<br \/>\n<strong>Jay Lozada<\/strong> Director, Omnichannel Strategy<br \/>\n<strong>Chanae Brown<\/strong> Associate Medical Director<br \/>\n<strong>Vanitha Sankaran<\/strong> Medical Director<br \/>\n<strong>Emma Hart<\/strong> Program Manager<br \/>\n<strong>Jennifer Magazzu<\/strong> Creative Studio Manager<br \/>\n<strong>George Cassello<\/strong> Senior Production Designer<br \/>\n<strong>Justin Rebello<\/strong> Senior Editor<br \/>\n<strong>Josh Vallee<\/strong> Senior Editor<br \/>\n<strong>Ruby Pixley<\/strong> Senior Production Manager, Creative Specialist<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"small\">Inzio Evoke Drive for BioCryst Pharmaceuticals Into the Blue: an ORLADEYO\u00ae (berotralstat) magazine We aimed to build a strong sense &#8230;<\/p>\n","protected":false},"author":13,"featured_media":783874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91711,91712,79459],"tags":[92164],"_links":{"self":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/783195"}],"collection":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/comments?post=783195"}],"version-history":[{"count":7,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/783195\/revisions"}],"predecessor-version":[{"id":784000,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/783195\/revisions\/784000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media\/783874"}],"wp:attachment":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media?parent=783195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/categories?post=783195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/tags?post=783195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}