{"id":780035,"date":"2023-10-04T02:39:47","date_gmt":"2023-10-04T02:39:47","guid":{"rendered":"https:\/\/www.pm360online.com\/?p=780035"},"modified":"2023-10-04T02:39:47","modified_gmt":"2023-10-04T02:39:47","slug":"the-pm360-trailblazer-awards-2023-winners","status":"publish","type":"post","link":"https:\/\/www.pm360online.com\/the-pm360-trailblazer-awards-2023-winners\/","title":{"rendered":"The PM360 Trailblazer Awards 2023 Winners"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text]PM360<\/em> has announced the winners of its 15th<\/sup> annual Trailblazer Awards. Established in 2009, the Trailblazer Awards recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences.<\/p>\n In total, PM360 <\/em>recognized 73 winners across eight overall categories: Companies of the Year, CEOs of the Year, Products of the Year, Marketer of the Year, Marketing Team of the Year, Lifetime Achievement, Brand Champions, and Initiatives.<\/p>\n Each of the winners were judged and selected by the PM360 <\/em>Editorial Advisory Board, a cross section of experts from across the industry. The judges are asked to evaluate the following criteria for each category: Company of Year (innovation, talent development, and social responsibility); Brand Champions (innovation, leadership, communication, analytical, and organizational skills); Initiatives (content, format, success in reaching targeted audience, and overall quality); Marketer of the Year (the individual who best exemplifies the most insightful, forward-thinking, and transformative marketing ideas and actions in the industry); Marketing Team (the team who best exemplifies those same qualities); Products of the Year (innovation in treating patients, the uniqueness of the branding strategy, and their ultimate and contribution to the overall healthcare system); CEOs of the Year (ability to thrive in all aspects of leadership including establishing a company culture, displaying a unique vision for their company, and earning respect from industry colleagues due to their morals, reputation, and character); and Lifetime Achievement (an industry veteran who has transformed the business through leadership, wide-ranging influence, and original contributions.)<\/p>\n PM360<\/em> will publish profiles of this year\u2019s Trailblazer winners in its November issue and online that month.<\/p>\n This year\u2019s PM360 <\/em>Trailblazer winners include:<\/p>\n LIFETIME ACHIEVEMENT AWARD RECIPIENT <\/strong> COMPANY OF THE YEAR: PHARMACEUTICAL\/BIOTECH<\/strong> COMPANY OF THE YEAR: MEDICAL DEVICE\/DIAGNOSTICS<\/strong> COMPANY OF THE YEAR: SPECIALTY PHARMA\/BIOTECH<\/strong> COMPANY OF THE YEAR: ADVERTISING AGENCY<\/strong> COMPANY OF THE YEAR: SUPPLIER\/VENDOR<\/strong> LIFE SCIENCES MANUFACTURER CEO OF THE YEAR<\/strong> ADVERTISING AGENCY OR SUPPLIER\/VENDOR CEO OF THE YEAR<\/strong> MARKETER OF THE YEAR <\/strong> MARKETING TEAM OF THE YEAR SILVER WINNER<\/strong> MARKETING TEAM OF THE YEAR GOLD WINNER<\/strong> BRAND OF THE YEAR<\/strong> MOST INNOVATIVE NEW PRODUCT<\/strong> PRODUCT LAUNCH OF THE YEAR<\/strong> RELAUNCH\/REVITALIZATION OF THE YEAR<\/strong> Autoimmune\/Rheumatology: <\/strong>Katrina Sergeev Gary, Sr. Director US Marketing and Patient Engagement, argenx US, Inc.<\/p>\n Cardiology: <\/strong>Bradley A. Yavornitzki, Senior Product Manager, U.S. Marketing, Bristol Myers Squibb<\/p>\n Central Nervous System:<\/strong> Sue Loungaphay, Director, Consumer Marketing, Strategic Marketing, Horizon Therapeutics<\/p>\n Data Strategy\/Marketing Analytics:<\/strong> Steve Davenport, Senior Director, U.S. Commercial Data Management & Strategy, Takeda Pharmaceuticals<\/p>\n Dermatology: <\/strong>Claudia Beqaj, Executive Director, Dermatology, Boehringer Ingelheim<\/p>\n Diabetes\/Metabolic Disorders: <\/strong>Vivian Chatih, Associate Brand Director- RYBELSUS\u00ae, Novo Nordisk Inc.<\/p>\n Diversity\/Multicultural: <\/strong>Anna Czene, Vice President, Corporate Communications & DEI Lead, CareDx, Inc.<\/p>\n Gastrointestinal:<\/strong> Lindsay Bensko, Director, IBD Education and Engagements, Takeda Pharmaceuticals<\/p>\n Global Marketing: <\/strong>Lisa Green, Director, Global Marketing \u2011 Rare Diseases, Chiesi Global Rare Diseases<\/p>\n HCP Engagement: <\/strong>Jibin John, Sr. Manager, HCP Marketing – Dermatology, Regeneron<\/p>\n Hematology\/Oncology: <\/strong>Michelle Richards, Vice President, Head of Marketing, Mirati Therapeutics<\/p>\n Infectious Disease\/Vaccine Development: <\/strong>Arianna Edwards, Associate Director, Marketing, Dynavax Technologies<\/p>\n Innovation\/Digital Strategy: <\/strong>Alex Popov, Director, Digital Health Solutions, Novartis<\/p>\n Managed Markets\/Payer Strategies: <\/strong>Adri E. Tolstrup, Sr. Director, Obesity Market Access Strategy, Novo Nordisk<\/p>\n Medical Device\/Diagnostics: <\/strong>Brett Sarnoff, Vice President of Marketing Medical Device & Pharma Systems, North America, B. Braun Medical, Inc.<\/p>\n Men\u2019s Health: <\/strong>Nuvan Augustin Dassanaike, Senior Vice President Digital and Marketing Strategy & Operations, Accord BioPharma<\/p>\n Nephrology\/Urology: <\/strong>W. Akil Hunte, Director, Patient Empowerment, FILSPARI Marketing Team, Travere Therapeutics<\/p>\n Ophthalmology\/Optometry: <\/strong>Maaza Martin, Senior Director, Marketing, Tarsus Pharmaceuticals, Inc.<\/p>\n Patient Engagement: <\/strong>Dana Anselmo, Patient Voice Strategy, Engagement & Experience Design, Genentech<\/p>\n Rare Diseases: <\/strong>Dinesh Vannan, Director, Marketing, Rare Disease Portfolio, Chiesi Global Rare Diseases<\/p>\n Respiratory: <\/strong>Beth Bell, HCP Marketing Director – COVID-19, U.S. Respiratory & Immunology, AstraZeneca<\/p>\n Women\u2019s Health: <\/strong>Rui Yang, Marketing Strategy Lead – Breast Cancer, Novartis<\/p>\n APP\/DIGITAL SOLUTION OR SUITE SILVER WINNER<\/strong> APP\/DIGITAL SOLUTION OR SUITE GOLD WINNER<\/strong> ARTIFICIAL INTELLIGENCE\/DATA ANALYTICS INITIATIVE SILVER WINNER<\/strong> ARTIFICIAL INTELLIGENCE\/DATA ANALYTICS INITIATIVE GOLD WINNER<\/strong> CONSUMER WEBSITE\/ONLINE INITIATIVE SILVER WINNER<\/strong> CONSUMER WEBSITE\/ONLINE INITIATIVE GOLD WINNER<\/strong> DIRECT-TO-CONSUMER CAMPAIGN SILVER WINNER<\/strong> DIRECT-TO-CONSUMER CAMPAIGN GOLD WINNER<\/strong> DIRECT-TO-PATIENT CAMPAIGN SILVER WINNER<\/strong> DIRECT-TO-PATIENT CAMPAIGN GOLD WINNER<\/strong> HCP EDUCATION SILVER WINNER<\/strong> HCP EDUCATION GOLD WINNER<\/strong> INTERACTIVE\/IMMERSIVE MARKETING PROGRAM SILVER WINNER<\/strong> INTERACTIVE\/IMMERSIVE MARKETING PROGRAM GOLD WINNER<\/strong> PATIENT\/CONSUMER EDUCATION SILVER WINNER<\/strong> PATIENT\/CONSUMER EDUCATION GOLD WINNER<\/strong> PERSISTENCE\/ADHERENCE PROGRAM SILVER WINNER<\/strong> PERSISTENCE\/ADHERENCE PROGRAM GOLD WINNER<\/strong> PODCASTS SILVER WINNER<\/strong> PODCASTS GOLD WINNER<\/strong> POINT OF CARE SILVER WINNER<\/strong> POINT OF CARE GOLD WINNER<\/strong> PROFESSIONAL CAMPAIGN SILVER WINNER<\/strong> PROFESSIONAL CAMPAIGN GOLD WINNER<\/strong> PROFESSIONAL WEBSITE\/ONLINE INITIATIVE SILVER WINNER<\/strong> PROFESSIONAL WEBSITE\/ONLINE INITIATIVE GOLD WINNER<\/strong> SALES AID SILVER WINNER<\/strong> SALES AID GOLD WINNER<\/strong> SELF-PROMOTION\/CORPORATE CAMPAIGN SILVER WINNER<\/strong> SELF-PROMOTION\/CORPORATE CAMPAIGN GOLD WINNER<\/strong> SOCIAL MEDIA CAMPAIGN SILVER WINNER<\/strong> SOCIAL MEDIA CAMPAIGN GOLD WINNER<\/strong> UNBRANDED CAMPAIGN SILVER WINNER<\/strong> UNBRANDED CAMPAIGN GOLD WINNER<\/strong> VIDEO\/TV CAMPAIGN SILVER WINNER<\/strong> VIDEO\/TV CAMPAIGN GOLD WINNER<\/strong> [vc_row][vc_column][vc_column_text]PM360 has announced the winners of its 15th annual Trailblazer Awards. Established in 2009, the Trailblazer Awards recognize and honor …<\/p>\n","protected":false},"author":13,"featured_media":779324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,273],"tags":[196],"_links":{"self":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/780035"}],"collection":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/comments?post=780035"}],"version-history":[{"count":4,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/780035\/revisions"}],"predecessor-version":[{"id":780041,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/780035\/revisions\/780041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media\/779324"}],"wp:attachment":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media?parent=780035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/categories?post=780035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/tags?post=780035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nJim Weiss, Founder & Chairman, Real Chemistry<\/p>\n
\nNovo Nordisk<\/p>\n
\nEthicon, a Johnson & Johnson MedTech Company<\/p>\n
\nargenx<\/p>\n
\nBiolumina<\/p>\n
\nIQVIA Digital Enablement Center of Excellence<\/p>\n
\nJames Robinson, former CEO, Urovant Sciences (absorbed by Sumitomo Pharmaceuticals)<\/p>\n
\nKen Begasse Jr., Founder and CEO, ConcentricLife<\/p>\n
\nConor Fogarty, Marketing Director, Neuroimmunology Franchise, Genentech, Inc.<\/p>\n
\nSpecialty Dermatology (Sun Pharmaceuticals and Agency Partner: Calcium)<\/p>\n
\nVYVGART Brand Launch Team (argenx and Agency Partners: closerlook, a part of Fishawack Health, Snow Companies, Princeton10, Syneos Health, minds + assembly)<\/p>\n
\nDUPIXENT\u00ae (dupilumab) Injection (Regeneron & Sanofi)<\/p>\n
\nAITA\u2122 Smart System (Ethicon, Inc.)<\/p>\n
\nNEXTSTELLIS (Mayne Pharma and EVERSANA INTOUCH)<\/p>\n
\nVRAYLAR (AbbVie Inc. and Publicis NY)<\/p>\nBRAND CHAMPION AWARD WINNERS<\/h4>\n
INITIATIVE WINNERS<\/h4>\n
\nGoodRx for Providers (GoodRx)<\/p>\n
\nDiscover TD Solution (Neurocrine Biosciences, Inc. and Level Ex)<\/p>\n
\nInfused Brands Lead-Generation Initiative (Horizon Therapeutics)<\/p>\n
\nThe Perfect Marriage of Curated Data + Specialized Large Language Model in Drug-GPT\u2122 (Talking Medicines)<\/p>\n
\nNAVIgATE IgAN (Travere Therapeutics and Fishawack Health)<\/p>\n
\nUn-apologize: A Whitney Cummings Comedy Special (TherapeuticsMD, Weber Shandwick, Resolute Digital, theSkimm, and McCann NY)<\/p>\n
\nWegovy<\/em>\u00ae \u201cThis is Me\u201d DTC :90 Launch TV Spot (Novo Nordisk and ConcentricLife)<\/p>\n
\n2022 Fluzone HD<\/em> Navigator Ad Campaign (Sanofi, Havas, and InStep Health)<\/p>\n
\nVRAYLAR (AbbVie Inc. and Publicis NY)<\/p>\n
\nHEMGENIX DTP Campaign \u201cA New World\u201d (CSL Behring and AbelsonTaylor)<\/p>\n
\nGenePossibilities (Vertex Pharmaceuticals and Evoke Mind+Matter)<\/p>\n
\nUDENYCA Interactive 3D Augmented Reality Presentation of Device Setup and Use (Coherus Biosciences and Confideo)<\/p>\n
\nGalderma shows how to #XpresYourself at NYC Pride 2022 (Galderma and Real Chemistry)<\/p>\n
\nInequality You Can\u2019t Ignore (The Chrysalis Initiative and EVERSANA INTOUCH)<\/p>\n
\n\u201cAt Your Cervix\u201d Cervical Cancer Awareness Campaign (Goshen Health and SFC Group)<\/p>\n
\nHello Talk Unbranded Educational Program Series (Takeda and Snow Companies)<\/p>\n
\nTHRiV\u2122, omni-channel, intelligent patient management platform (MedAdvisor Solutions)<\/p>\n
\nDelivering robust engagement through a purpose-built rare disease patient support program (Inizio Engage)<\/p>\n
\nScience Will Win Podcast \u2013 Season 2 (Pfizer, Real Chemistry, and Wonder Media Network)<\/p>\n
\nTargeting the Toughest Diseases (Vertex Pharmaceuticals, Bloomberg Media Studios, and Weber Shandwick)<\/p>\n
\n\u201cStand for H.E.R: Advancing Breast Cancer Health Equity at the Point of Care\u201d (Susan G. Komen and PatientPoint)<\/p>\n
\nPharmacy Alerts in the ePrescribing Workflow (OptimizeRx)<\/p>\n
\nCIMERLI Campaign \u201cSimilar but Uniquely Different\u201d (Coherus BioSciences and AT Nutrient)<\/p>\n
\nEucerin<\/em> Sun (Beiersdorf and Deerfield Agency)<\/p>\n
\nThe science of SpA on exhibit at the RheuMuseum (UCB, Inc. and Fishawack Health)<\/p>\n
\nNORD: A Beautiful and Rare Chance (National Organization for Rare Disorders and Elevate Healthcare)<\/p>\n
\nHEMGENIX Sales Aid \u201cA New World\u201d (CSL Behring and AbelsonTaylor)<\/p>\n
\nAccess Genius \u201cPull-through Solutions\u201d (Precision Value & Health)<\/p>\n
\n\u201cWe were into health when New York wasn\u2019t\u201d (NY Festivals Health and Ogilvy Health)<\/p>\n
\nGoodRx Manufacturer Solutions (GoodRx)<\/p>\n
\nTikTok #LUMIFYEyeDance Challenge (Bausch + Lomb)<\/p>\n
\nRaise Awareness During Asthma Peak Week (Amgen, AstraZeneca, and imre Health)<\/p>\n
\nGot Booster? (Pfizer and VMLY&R Health)<\/p>\n
\nLove Letters for Cancer Screening Campaign for Women of Color in New York City (Genentech, Harrison & Star, Cien Plus, and Weber Shandwick)<\/p>\n
\nmBC Unspoken (Gilead Sciences and Evoke MicroMass)<\/p>\n
\nModerna\u2019s Jeopardy!<\/em> Second Chance Tournament (Moderna and Hearts & Science)[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"