{"id":780035,"date":"2023-10-04T02:39:47","date_gmt":"2023-10-04T02:39:47","guid":{"rendered":"https:\/\/www.pm360online.com\/?p=780035"},"modified":"2023-10-04T02:39:47","modified_gmt":"2023-10-04T02:39:47","slug":"the-pm360-trailblazer-awards-2023-winners","status":"publish","type":"post","link":"https:\/\/www.pm360online.com\/the-pm360-trailblazer-awards-2023-winners\/","title":{"rendered":"The PM360 Trailblazer Awards 2023 Winners"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]PM360<\/em> has announced the winners of its 15th<\/sup> annual Trailblazer Awards. Established in 2009, the Trailblazer Awards recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences.<\/p>\n

In total, PM360 <\/em>recognized 73 winners across eight overall categories: Companies of the Year, CEOs of the Year, Products of the Year, Marketer of the Year, Marketing Team of the Year, Lifetime Achievement, Brand Champions, and Initiatives.<\/p>\n

Each of the winners were judged and selected by the PM360 <\/em>Editorial Advisory Board, a cross section of experts from across the industry. The judges are asked to evaluate the following criteria for each category: Company of Year (innovation, talent development, and social responsibility); Brand Champions (innovation, leadership, communication, analytical, and organizational skills); Initiatives (content, format, success in reaching targeted audience, and overall quality); Marketer of the Year (the individual who best exemplifies the most insightful, forward-thinking, and transformative marketing ideas and actions in the industry); Marketing Team (the team who best exemplifies those same qualities); Products of the Year (innovation in treating patients, the uniqueness of the branding strategy, and their ultimate and contribution to the overall healthcare system); CEOs of the Year (ability to thrive in all aspects of leadership including establishing a company culture, displaying a unique vision for their company, and earning respect from industry colleagues due to their morals, reputation, and character); and Lifetime Achievement (an industry veteran who has transformed the business through leadership, wide-ranging influence, and original contributions.)<\/p>\n

PM360<\/em> will publish profiles of this year\u2019s Trailblazer winners in its November issue and online that month.<\/p>\n

This year\u2019s PM360 <\/em>Trailblazer winners include:<\/p>\n

LIFETIME ACHIEVEMENT AWARD RECIPIENT <\/strong>
\nJim Weiss, Founder & Chairman, Real Chemistry<\/p>\n

COMPANY OF THE YEAR: PHARMACEUTICAL\/BIOTECH<\/strong>
\nNovo Nordisk<\/p>\n

COMPANY OF THE YEAR: MEDICAL DEVICE\/DIAGNOSTICS<\/strong>
\nEthicon, a Johnson & Johnson MedTech Company<\/p>\n

COMPANY OF THE YEAR: SPECIALTY PHARMA\/BIOTECH<\/strong>
\nargenx<\/p>\n

COMPANY OF THE YEAR: ADVERTISING AGENCY<\/strong>
\nBiolumina<\/p>\n

COMPANY OF THE YEAR: SUPPLIER\/VENDOR<\/strong>
\nIQVIA Digital Enablement Center of Excellence<\/p>\n

LIFE SCIENCES MANUFACTURER CEO OF THE YEAR<\/strong>
\nJames Robinson, former CEO, Urovant Sciences (absorbed by Sumitomo Pharmaceuticals)<\/p>\n

ADVERTISING AGENCY OR SUPPLIER\/VENDOR CEO OF THE YEAR<\/strong>
\nKen Begasse Jr., Founder and CEO, ConcentricLife<\/p>\n

MARKETER OF THE YEAR <\/strong>
\nConor Fogarty, Marketing Director, Neuroimmunology Franchise, Genentech, Inc.<\/p>\n

MARKETING TEAM OF THE YEAR SILVER WINNER<\/strong>
\nSpecialty Dermatology (Sun Pharmaceuticals and Agency Partner: Calcium)<\/p>\n

MARKETING TEAM OF THE YEAR GOLD WINNER<\/strong>
\nVYVGART Brand Launch Team (argenx and Agency Partners: closerlook, a part of Fishawack Health, Snow Companies, Princeton10, Syneos Health, minds + assembly)<\/p>\n

BRAND OF THE YEAR<\/strong>
\nDUPIXENT\u00ae (dupilumab) Injection (Regeneron & Sanofi)<\/p>\n

MOST INNOVATIVE NEW PRODUCT<\/strong>
\nAITA\u2122 Smart System (Ethicon, Inc.)<\/p>\n

PRODUCT LAUNCH OF THE YEAR<\/strong>
\nNEXTSTELLIS (Mayne Pharma and EVERSANA INTOUCH)<\/p>\n

RELAUNCH\/REVITALIZATION OF THE YEAR<\/strong>
\nVRAYLAR (AbbVie Inc. and Publicis NY)<\/p>\n

BRAND CHAMPION AWARD WINNERS<\/h4>\n

Autoimmune\/Rheumatology: <\/strong>Katrina Sergeev Gary, Sr. Director US Marketing and Patient Engagement, argenx US, Inc.<\/p>\n

Cardiology: <\/strong>Bradley A. Yavornitzki, Senior Product Manager, U.S. Marketing, Bristol Myers Squibb<\/p>\n

Central Nervous System:<\/strong> Sue Loungaphay, Director, Consumer Marketing, Strategic Marketing, Horizon Therapeutics<\/p>\n

Data Strategy\/Marketing Analytics:<\/strong> Steve Davenport, Senior Director, U.S. Commercial Data Management & Strategy, Takeda Pharmaceuticals<\/p>\n

Dermatology: <\/strong>Claudia Beqaj, Executive Director, Dermatology, Boehringer Ingelheim<\/p>\n

Diabetes\/Metabolic Disorders: <\/strong>Vivian Chatih, Associate Brand Director- RYBELSUS\u00ae, Novo Nordisk Inc.<\/p>\n

Diversity\/Multicultural: <\/strong>Anna Czene, Vice President, Corporate Communications & DEI Lead, CareDx, Inc.<\/p>\n

Gastrointestinal:<\/strong> Lindsay Bensko, Director, IBD Education and Engagements, Takeda Pharmaceuticals<\/p>\n

Global Marketing: <\/strong>Lisa Green, Director, Global Marketing \u2011 Rare Diseases, Chiesi Global Rare Diseases<\/p>\n

HCP Engagement: <\/strong>Jibin John, Sr. Manager, HCP Marketing – Dermatology, Regeneron<\/p>\n

Hematology\/Oncology: <\/strong>Michelle Richards, Vice President, Head of Marketing, Mirati Therapeutics<\/p>\n

Infectious Disease\/Vaccine Development: <\/strong>Arianna Edwards, Associate Director, Marketing, Dynavax Technologies<\/p>\n

Innovation\/Digital Strategy: <\/strong>Alex Popov, Director, Digital Health Solutions, Novartis<\/p>\n

Managed Markets\/Payer Strategies: <\/strong>Adri E. Tolstrup, Sr. Director, Obesity Market Access Strategy, Novo Nordisk<\/p>\n

Medical Device\/Diagnostics: <\/strong>Brett Sarnoff, Vice President of Marketing Medical Device & Pharma Systems, North America, B. Braun Medical, Inc.<\/p>\n

Men\u2019s Health: <\/strong>Nuvan Augustin Dassanaike, Senior Vice President Digital and Marketing Strategy & Operations, Accord BioPharma<\/p>\n

Nephrology\/Urology: <\/strong>W. Akil Hunte, Director, Patient Empowerment, FILSPARI Marketing Team, Travere Therapeutics<\/p>\n

Ophthalmology\/Optometry: <\/strong>Maaza Martin, Senior Director, Marketing, Tarsus Pharmaceuticals, Inc.<\/p>\n

Patient Engagement: <\/strong>Dana Anselmo, Patient Voice Strategy, Engagement & Experience Design, Genentech<\/p>\n

Rare Diseases: <\/strong>Dinesh Vannan, Director, Marketing, Rare Disease Portfolio, Chiesi Global Rare Diseases<\/p>\n

Respiratory: <\/strong>Beth Bell, HCP Marketing Director – COVID-19, U.S. Respiratory & Immunology, AstraZeneca<\/p>\n

Women\u2019s Health: <\/strong>Rui Yang, Marketing Strategy Lead – Breast Cancer, Novartis<\/p>\n

INITIATIVE WINNERS<\/h4>\n

APP\/DIGITAL SOLUTION OR SUITE SILVER WINNER<\/strong>
\nGoodRx for Providers (GoodRx)<\/p>\n

APP\/DIGITAL SOLUTION OR SUITE GOLD WINNER<\/strong>
\nDiscover TD Solution (Neurocrine Biosciences, Inc. and Level Ex)<\/p>\n

ARTIFICIAL INTELLIGENCE\/DATA ANALYTICS INITIATIVE SILVER WINNER<\/strong>
\nInfused Brands Lead-Generation Initiative (Horizon Therapeutics)<\/p>\n

ARTIFICIAL INTELLIGENCE\/DATA ANALYTICS INITIATIVE GOLD WINNER<\/strong>
\nThe Perfect Marriage of Curated Data + Specialized Large Language Model in Drug-GPT\u2122 (Talking Medicines)<\/p>\n

CONSUMER WEBSITE\/ONLINE INITIATIVE SILVER WINNER<\/strong>
\nNAVIgATE IgAN (Travere Therapeutics and Fishawack Health)<\/p>\n

CONSUMER WEBSITE\/ONLINE INITIATIVE GOLD WINNER<\/strong>
\nUn-apologize: A Whitney Cummings Comedy Special (TherapeuticsMD, Weber Shandwick, Resolute Digital, theSkimm, and McCann NY)<\/p>\n

DIRECT-TO-CONSUMER CAMPAIGN SILVER WINNER<\/strong>
\nWegovy<\/em>\u00ae \u201cThis is Me\u201d DTC :90 Launch TV Spot (Novo Nordisk and ConcentricLife)<\/p>\n

DIRECT-TO-CONSUMER CAMPAIGN GOLD WINNER<\/strong>
\n2022 Fluzone HD<\/em> Navigator Ad Campaign (Sanofi, Havas, and InStep Health)<\/p>\n

DIRECT-TO-PATIENT CAMPAIGN SILVER WINNER<\/strong>
\nVRAYLAR (AbbVie Inc. and Publicis NY)<\/p>\n

DIRECT-TO-PATIENT CAMPAIGN GOLD WINNER<\/strong>
\nHEMGENIX DTP Campaign \u201cA New World\u201d (CSL Behring and AbelsonTaylor)<\/p>\n

HCP EDUCATION SILVER WINNER<\/strong>
\nGenePossibilities (Vertex Pharmaceuticals and Evoke Mind+Matter)<\/p>\n

HCP EDUCATION GOLD WINNER<\/strong>
\nUDENYCA Interactive 3D Augmented Reality Presentation of Device Setup and Use (Coherus Biosciences and Confideo)<\/p>\n

INTERACTIVE\/IMMERSIVE MARKETING PROGRAM SILVER WINNER<\/strong>
\nGalderma shows how to #XpresYourself at NYC Pride 2022 (Galderma and Real Chemistry)<\/p>\n

INTERACTIVE\/IMMERSIVE MARKETING PROGRAM GOLD WINNER<\/strong>
\nInequality You Can\u2019t Ignore (The Chrysalis Initiative and EVERSANA INTOUCH)<\/p>\n

PATIENT\/CONSUMER EDUCATION SILVER WINNER<\/strong>
\n\u201cAt Your Cervix\u201d Cervical Cancer Awareness Campaign (Goshen Health and SFC Group)<\/p>\n

PATIENT\/CONSUMER EDUCATION GOLD WINNER<\/strong>
\nHello Talk Unbranded Educational Program Series (Takeda and Snow Companies)<\/p>\n

PERSISTENCE\/ADHERENCE PROGRAM SILVER WINNER<\/strong>
\nTHRiV\u2122, omni-channel, intelligent patient management platform (MedAdvisor Solutions)<\/p>\n

PERSISTENCE\/ADHERENCE PROGRAM GOLD WINNER<\/strong>
\nDelivering robust engagement through a purpose-built rare disease patient support program (Inizio Engage)<\/p>\n

PODCASTS SILVER WINNER<\/strong>
\nScience Will Win Podcast \u2013 Season 2 (Pfizer, Real Chemistry, and Wonder Media Network)<\/p>\n

PODCASTS GOLD WINNER<\/strong>
\nTargeting the Toughest Diseases (Vertex Pharmaceuticals, Bloomberg Media Studios, and Weber Shandwick)<\/p>\n

POINT OF CARE SILVER WINNER<\/strong>
\n\u201cStand for H.E.R: Advancing Breast Cancer Health Equity at the Point of Care\u201d (Susan G. Komen and PatientPoint)<\/p>\n

POINT OF CARE GOLD WINNER<\/strong>
\nPharmacy Alerts in the ePrescribing Workflow (OptimizeRx)<\/p>\n

PROFESSIONAL CAMPAIGN SILVER WINNER<\/strong>
\nCIMERLI Campaign \u201cSimilar but Uniquely Different\u201d (Coherus BioSciences and AT Nutrient)<\/p>\n

PROFESSIONAL CAMPAIGN GOLD WINNER<\/strong>
\nEucerin<\/em> Sun (Beiersdorf and Deerfield Agency)<\/p>\n

PROFESSIONAL WEBSITE\/ONLINE INITIATIVE SILVER WINNER<\/strong>
\nThe science of SpA on exhibit at the RheuMuseum (UCB, Inc. and Fishawack Health)<\/p>\n

PROFESSIONAL WEBSITE\/ONLINE INITIATIVE GOLD WINNER<\/strong>
\nNORD: A Beautiful and Rare Chance (National Organization for Rare Disorders and Elevate Healthcare)<\/p>\n

SALES AID SILVER WINNER<\/strong>
\nHEMGENIX Sales Aid \u201cA New World\u201d (CSL Behring and AbelsonTaylor)<\/p>\n

SALES AID GOLD WINNER<\/strong>
\nAccess Genius \u201cPull-through Solutions\u201d (Precision Value & Health)<\/p>\n

SELF-PROMOTION\/CORPORATE CAMPAIGN SILVER WINNER<\/strong>
\n\u201cWe were into health when New York wasn\u2019t\u201d (NY Festivals Health and Ogilvy Health)<\/p>\n

SELF-PROMOTION\/CORPORATE CAMPAIGN GOLD WINNER<\/strong>
\nGoodRx Manufacturer Solutions (GoodRx)<\/p>\n

SOCIAL MEDIA CAMPAIGN SILVER WINNER<\/strong>
\nTikTok #LUMIFYEyeDance Challenge (Bausch + Lomb)<\/p>\n

SOCIAL MEDIA CAMPAIGN GOLD WINNER<\/strong>
\nRaise Awareness During Asthma Peak Week (Amgen, AstraZeneca, and imre Health)<\/p>\n

UNBRANDED CAMPAIGN SILVER WINNER<\/strong>
\nGot Booster? (Pfizer and VMLY&R Health)<\/p>\n

UNBRANDED CAMPAIGN GOLD WINNER<\/strong>
\nLove Letters for Cancer Screening Campaign for Women of Color in New York City (Genentech, Harrison & Star, Cien Plus, and Weber Shandwick)<\/p>\n

VIDEO\/TV CAMPAIGN SILVER WINNER<\/strong>
\nmBC Unspoken (Gilead Sciences and Evoke MicroMass)<\/p>\n

VIDEO\/TV CAMPAIGN GOLD WINNER<\/strong>
\nModerna\u2019s Jeopardy!<\/em> Second Chance Tournament (Moderna and Hearts & Science)[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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