{"id":776592,"date":"2022-10-24T15:07:57","date_gmt":"2022-10-24T15:07:57","guid":{"rendered":"https:\/\/www.pm360online.com\/?p=776592"},"modified":"2022-10-24T15:07:57","modified_gmt":"2022-10-24T15:07:57","slug":"pm360-2022-trailblazer-awards-unbranded-campaign-silver-winner-argenx-and-closerlook-a-member-of-fishawack-health","status":"publish","type":"post","link":"https:\/\/www.pm360online.com\/pm360-2022-trailblazer-awards-unbranded-campaign-silver-winner-argenx-and-closerlook-a-member-of-fishawack-health\/","title":{"rendered":"PM360 2022 Trailblazer Awards Unbranded Campaign Silver Winner argenx and closerlook, a member of Fishawack Health"},"content":{"rendered":"<h3>MG United Cookbook (argenx and closerlook, a member of Fishawack Health)<\/h3>\n<p>Myasthenia gravis (MG) is a rare neuromuscular disorder that targets mobility and life functions with little predictability or warning. argenx sought a way to make more people aware of MG United, a helpful online patient resource.<\/p>\n<p>In 2021, argenx looked to build this awareness centered around a cookbook tailored for the MG community. The team collected easy-to-prepare, -chew, and -swallow recipes from community members.\u00a0They enlisted a renowned James Beard Award-winning chef who was also an MG patient\u00a0to create three original recipes just for people living with MG. A registered dietician validated all recipes.<\/p>\n<p>\u201cCooking Together\u201d launched at MG Illuminate, the world\u2019s largest MG awareness event. In a featured segment, the celebrity chef and several participants cooked together, while discussing special food preparation techniques helpful for MG patients.<\/p>\n<p>The cookbook became a key driver of MG United\u2019s key 2021 business goals. The website\u2019s database grew 72%, about 130% over goal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"small\">MG United Cookbook (argenx and closerlook, a member of Fishawack Health) Myasthenia gravis (MG) is a rare neuromuscular disorder that &#8230;<\/p>\n","protected":false},"author":13,"featured_media":776594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87704,88522,273],"tags":[87411,79934,86274,88580,196,88614],"_links":{"self":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/776592"}],"collection":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/comments?post=776592"}],"version-history":[{"count":0,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/776592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media\/776594"}],"wp:attachment":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media?parent=776592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/categories?post=776592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/tags?post=776592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}