{"id":774471,"date":"2022-03-14T04:31:22","date_gmt":"2022-03-14T04:31:22","guid":{"rendered":"https:\/\/www.pm360online.com\/?p=774471"},"modified":"2022-03-14T04:31:22","modified_gmt":"2022-03-14T04:31:22","slug":"pm360-greatest-creators-showcase-2022-selection-conde-nast-health-and-publicis-health-media","status":"publish","type":"post","link":"https:\/\/www.pm360online.com\/pm360-greatest-creators-showcase-2022-selection-conde-nast-health-and-publicis-health-media\/","title":{"rendered":"PM360 Greatest Creators Showcase 2022 Selection Cond\u00e9 Nast Health and Publicis Health Media"},"content":{"rendered":"<h2>Cond\u00e9 Nast Health and Publicis Health Media<\/h2>\n<h3>Biogen<\/h3>\n<h3>A New Normal with MS<\/h3>\n<p><em>Tysabri<\/em> needed a way to break through a highly saturated multiple sclerosis (MS) market using authenticity. Working in lockstep with PHM and Biogen, Cond\u00e9 Nast Health leveraged its patient insights, coupled with the editorial foresight of <em>SELF<\/em> and <em>Glamour<\/em> to develop highly honest, engaging influencer-led content reaching MS patients across platforms.<\/p>\n<p><em>Glamour<\/em> produced a video starring former <a href=\"https:\/\/www.glamour.com\/video\/watch\/traveling-the-world-with-ms\">Air Force Special Agent Sylvia Longmire<\/a>, who was diagnosed with MS while serving her country. Sylvia shares how she transformed her life from Special Agent to globetrotting blogger, documenting her experience traveling the world in a wheelchair. Her optimistic attitude demonstrates an opportunity for patients to shed the embarrassment and shame some patients feel while struggling with MS.<\/p>\n<p>Meanwhile, <em>SELF<\/em> cast actress <a href=\"https:\/\/www.self.com\/video\/watch\/my-new-life-with-relapsing-ms\">Rachel Miner<\/a> not only because she was a <em>Tysabri<\/em> patient, but also because she was relatable with a rich life full of goals and aspirations. Her positive outlook came through the lens and aligned with <em>SELF\u2019s<\/em> core brand values of inclusivity, accuracy, autonomy and empathy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"small\">Cond\u00e9 Nast Health and Publicis Health Media Biogen A New Normal with MS Tysabri needed a way to break through &#8230;<\/p>\n","protected":false},"author":13,"featured_media":774473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87704,78081,79828,87954],"tags":[68579,82925,36913,87955,50885],"_links":{"self":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/774471"}],"collection":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/comments?post=774471"}],"version-history":[{"count":0,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/774471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media\/774473"}],"wp:attachment":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media?parent=774471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/categories?post=774471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/tags?post=774471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}