{"id":767783,"date":"2021-12-13T05:38:49","date_gmt":"2021-12-13T05:38:49","guid":{"rendered":"https:\/\/www.pm360online.com\/?p=767783"},"modified":"2021-12-13T05:38:49","modified_gmt":"2021-12-13T05:38:49","slug":"pm360-2021-innovative-product-evidence-based-physician-engagement-solution-from-optimizerx","status":"publish","type":"post","link":"https:\/\/www.pm360online.com\/pm360-2021-innovative-product-evidence-based-physician-engagement-solution-from-optimizerx\/","title":{"rendered":"PM360 2021 Innovative Product Evidence-based Physician Engagement Solution from OptimizeRx"},"content":{"rendered":"<h2>Evidence-based Physician Engagement Solution<\/h2>\n<h3>OptimizeRx<\/h3>\n<p><strong>Mike Rousselle, VP Data Product<\/strong><br \/>\n<strong><a href=\"mailto:mrousselle%40optimizerx.com?subject=\">mrousselle@optimizerx.com<\/a> <\/strong><\/p>\n<p>For years, the life sciences industry has been executing on real-world data (RWD) insights months after the data is collected\u2014in a retrospective, rather than prospective needs-based manner. But <a href=\"https:\/\/www.optimizerx.com\/\">OptimizeRx\u2019s<\/a> Evidence-based Physician Engagement is a patent-pending solution that uses its AI-driven\u00a0<em>Therapy Initiation and Persistence Platform<\/em>\u00a0to deliver tailored engagement leveraging RWD insights in real time.<\/p>\n<p>Using predictive analytics via machine learning methods applied to RWD, the\u00a0<em>Therapy Initiation and Persistence Platform<\/em>\u00a0can assist HCPs in identifying patients who may be qualified for specific therapies, raise awareness of patient access pathways, and identify early indicators of non-adherence among patient populations. This real-world evidence (RWE) translates into better support for providers as they look to make the best treatment decisions for their patients, especially for those with complex dosing requirements or chronic disease indications.<\/p>\n<p>This RWE solution has a \u201cpatient-first\u201d focus, helping manufacturers identify which HCPs to engage by first identifying if they have patients in need of support, based on where they are in their care journey and disease state.\u00a0This needs assessment is completed in real time\u00a0using\u00a0the AI technology on the\u00a0<em>Therapy Initiation and Persistence Platform<\/em>, reducing\u00a0delay in support delivery caused by traditional\u00a0applications of RWD in\u00a0engagement activities. This can make a compelling difference in patients\u2019 lives.<\/p>\n<p>For example, this solution is currently being used by a top pharma manufacturer to provide real-time visibility to doctors when Medicare patients\u2019 treatment plans are at risk of lapse due to loss of coverage. This helps ensure that patients who qualify for therapy can continue to follow their physician\u2019s preferred treatment plan without interruption due to new and unexpected out-of-pocket costs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"small\">Evidence-based Physician Engagement Solution OptimizeRx Mike Rousselle, VP Data Product mrousselle@optimizerx.com For years, the life sciences industry has been executing &#8230;<\/p>\n","protected":false},"author":13,"featured_media":767785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86469,87590,79196],"tags":[87605,79197,87600,86363],"_links":{"self":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/767783"}],"collection":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/comments?post=767783"}],"version-history":[{"count":0,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/767783\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media\/767785"}],"wp:attachment":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media?parent=767783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/categories?post=767783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/tags?post=767783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}