![\"\"](\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2021\/06\/Lauren-Heim-TikTok-0621.jpg\")
<\/a>An Arthritis #VictoryDance<\/h4>\nIf you\u2019ve ever been on TikTok, you\u2019ve undoubtably seen the dances. These short, choreographed routines get recreated by thousands of people\u2014mostly teens and young adults. But what if instead of just the typical TikTok users, we got parents and grandparents involved too? It sounds simple, but for the nearly 55 million American adults living with arthritis, it could be more of a challenge than you think.<\/p>\n
When a teen dares their grandparent to partake in a TikTok dance off, we can raise awareness of arthritis or arthritis treatments by celebrating the #VictoryDance. Seeding the space with a selection of hand-picked influencers would get the ball rolling. Partnerships with Rheumatologists and primary care physicians (PCPs) on TikTok would extend the conversation to include tips and tricks for improving mobility and maintaining a healthy lifestyle.<\/p>\n
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\n Scott Barrett<\/b><\/span><\/p>\n![\"\"](\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2021\/06\/Scott-Barrett-TikTok-0621.jpg\")
<\/a>Talk to Your Doctor with Duets<\/h4>\nWhether it\u2019s due to shame, confusion, or simply anxiety, talking to a doctor about a new condition or potential treatment options can be scary territory for many patients. TikTok, on the other hand, provides an environment where shame and embarrassment are all but forgotten. Creators dance, sing, tell stories, and act right into a camera and share it immediately for the rest of the world to see. TikTok\u2019ers aren\u2019t afraid of anything and we can use that to our advantage.<\/p>\n
Using Duets, our dream strategy would involve partnering with some of TikTok\u2019s top doctors<\/a> to start the conversation and find TikTok\u2019ers who aren\u2019t afraid to show the rest of the platform how it\u2019s done\u2014either by answering questions about their own personal health journeys or lip syncing over a scripted dialogue. As momentum grows, we\u2019d encourage more people to practice having the conversation and putting an end to stigma around key health conversations.<\/p>\n<\/div>\n\n
\n Alyssa Palermo<\/b><\/span><\/p>\n![\"\"](\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2021\/06\/Alyssa-Palermo-TikTok-0621.jpg\")
<\/a>Campaigns Worth Emulating<\/h4>\nMucinex<\/em> created a best-in-class TikTok campaign called #BeatTheZombieFunk (121M views) where they used a brand effect, hashtag challenge, top view feed, and in-feed creative. They featured famous dancer couple tWitch and Allison Holker encouraging users to use the custom Mucinex<\/em> sound to create a dance and sparked a movement of user-generated content.<\/p>\nOther pharma companies could do something similar. For example, a breast cancer-focused brand can own Breast Cancer Awareness Month by creating a purposeful prompt, challenge, hashtag, lens, or sound that provides a vehicle for users to complete an impactful low-lift action like sharing their breast cancer journey.<\/p>\n
Another prime example highlighting the power of social media is the organic nature of CeraVe\u2019s<\/em> boost on TikTok. Hyram Yarbro, a 24-year-old skincare influencer with more than four million followers on TikTok, is an authentic fan of CeraVe<\/em>. He shared his obsession with his favorite products and has frequently posted content featuring the skincare brand. Recently, CeraVe<\/em> engaged him for a limited partnership, and pharma brands can emulate this by using TikTok\u2019s Creator Marketplace to find the perfect brand ambassador who already loves their product.<\/p>\n<\/div>\n\n
\n Alexandra Gilson<\/b><\/span><\/p>\n![\"\"](\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2021\/06\/Alexandra-Gilson-TikTok-0621.jpg\")
<\/a>Join the Conversation and Partner with Influencers<\/h4>\nAcross TikTok, patients and caregivers are sharing their journeys and stories\u2014some approach their conditions with humor while others don\u2019t shy away from the raw realities of living with their conditions. A perfect example is @andiesjourney<\/a>, a patient with muscular dystrophy with 2.4M followers. She has a running Q&A feed to better educate people and support the muscular dystrophy community. We also see many HCPs on the platform, educating and correcting misinformation, which is more important now than ever.<\/p>\nWhere does pharma fit in? TikTok brings a unique opportunity to engage with audiences aligned with its mission to \u201cinspire creativity and bring joy\u201d by taking an approach that offers real value to users. With TikTok\u2019s more (recently) fleshed out targeting capabilities, such as a newly formed partnership with LiveRamp, advertisers can pair the creativity of the platform with smart and strategic targeting.<\/p>\n
A few pharma brands have already joined the conversation with branded hashtag challenges and in-feed ads. Pharma can contribute to the thousands of health-related conversations happening on TikTok that are threaded together with popular hashtags (e.g., #psoriasis, #breastcancer). Most importantly, partnering with creators on the platform is a major opportunity with hundreds of patients, caregivers, and HCPs with significant followings.<\/p>\n
<\/div>\n\n
<\/a>Talk to Your Doctor with Duets<\/h4>\nWhether it\u2019s due to shame, confusion, or simply anxiety, talking to a doctor about a new condition or potential treatment options can be scary territory for many patients. TikTok, on the other hand, provides an environment where shame and embarrassment are all but forgotten. Creators dance, sing, tell stories, and act right into a camera and share it immediately for the rest of the world to see. TikTok\u2019ers aren\u2019t afraid of anything and we can use that to our advantage.<\/p>\n
Using Duets, our dream strategy would involve partnering with some of TikTok\u2019s top doctors<\/a> to start the conversation and find TikTok\u2019ers who aren\u2019t afraid to show the rest of the platform how it\u2019s done\u2014either by answering questions about their own personal health journeys or lip syncing over a scripted dialogue. As momentum grows, we\u2019d encourage more people to practice having the conversation and putting an end to stigma around key health conversations.<\/p>\n<\/div>\n\n
\n Alyssa Palermo<\/b><\/span><\/p>\n<\/a>Campaigns Worth Emulating<\/h4>\nMucinex<\/em> created a best-in-class TikTok campaign called #BeatTheZombieFunk (121M views) where they used a brand effect, hashtag challenge, top view feed, and in-feed creative. They featured famous dancer couple tWitch and Allison Holker encouraging users to use the custom Mucinex<\/em> sound to create a dance and sparked a movement of user-generated content.<\/p>\nOther pharma companies could do something similar. For example, a breast cancer-focused brand can own Breast Cancer Awareness Month by creating a purposeful prompt, challenge, hashtag, lens, or sound that provides a vehicle for users to complete an impactful low-lift action like sharing their breast cancer journey.<\/p>\n
Another prime example highlighting the power of social media is the organic nature of CeraVe\u2019s<\/em> boost on TikTok. Hyram Yarbro, a 24-year-old skincare influencer with more than four million followers on TikTok, is an authentic fan of CeraVe<\/em>. He shared his obsession with his favorite products and has frequently posted content featuring the skincare brand. Recently, CeraVe<\/em> engaged him for a limited partnership, and pharma brands can emulate this by using TikTok\u2019s Creator Marketplace to find the perfect brand ambassador who already loves their product.<\/p>\n<\/div>\n\n
\n Alexandra Gilson<\/b><\/span><\/p>\n<\/a>Join the Conversation and Partner with Influencers<\/h4>\nAcross TikTok, patients and caregivers are sharing their journeys and stories\u2014some approach their conditions with humor while others don\u2019t shy away from the raw realities of living with their conditions. A perfect example is @andiesjourney<\/a>, a patient with muscular dystrophy with 2.4M followers. She has a running Q&A feed to better educate people and support the muscular dystrophy community. We also see many HCPs on the platform, educating and correcting misinformation, which is more important now than ever.<\/p>\nWhere does pharma fit in? TikTok brings a unique opportunity to engage with audiences aligned with its mission to \u201cinspire creativity and bring joy\u201d by taking an approach that offers real value to users. With TikTok\u2019s more (recently) fleshed out targeting capabilities, such as a newly formed partnership with LiveRamp, advertisers can pair the creativity of the platform with smart and strategic targeting.<\/p>\n
A few pharma brands have already joined the conversation with branded hashtag challenges and in-feed ads. Pharma can contribute to the thousands of health-related conversations happening on TikTok that are threaded together with popular hashtags (e.g., #psoriasis, #breastcancer). Most importantly, partnering with creators on the platform is a major opportunity with hundreds of patients, caregivers, and HCPs with significant followings.<\/p>\n
<\/div>\n\n
<\/div>\n\n
<\/a>Campaigns Worth Emulating<\/h4>\nMucinex<\/em> created a best-in-class TikTok campaign called #BeatTheZombieFunk (121M views) where they used a brand effect, hashtag challenge, top view feed, and in-feed creative. They featured famous dancer couple tWitch and Allison Holker encouraging users to use the custom Mucinex<\/em> sound to create a dance and sparked a movement of user-generated content.<\/p>\nOther pharma companies could do something similar. For example, a breast cancer-focused brand can own Breast Cancer Awareness Month by creating a purposeful prompt, challenge, hashtag, lens, or sound that provides a vehicle for users to complete an impactful low-lift action like sharing their breast cancer journey.<\/p>\n
Another prime example highlighting the power of social media is the organic nature of CeraVe\u2019s<\/em> boost on TikTok. Hyram Yarbro, a 24-year-old skincare influencer with more than four million followers on TikTok, is an authentic fan of CeraVe<\/em>. He shared his obsession with his favorite products and has frequently posted content featuring the skincare brand. Recently, CeraVe<\/em> engaged him for a limited partnership, and pharma brands can emulate this by using TikTok\u2019s Creator Marketplace to find the perfect brand ambassador who already loves their product.<\/p>\n<\/div>\n\n
\n Alexandra Gilson<\/b><\/span><\/p>\n<\/a>Join the Conversation and Partner with Influencers<\/h4>\nAcross TikTok, patients and caregivers are sharing their journeys and stories\u2014some approach their conditions with humor while others don\u2019t shy away from the raw realities of living with their conditions. A perfect example is @andiesjourney<\/a>, a patient with muscular dystrophy with 2.4M followers. She has a running Q&A feed to better educate people and support the muscular dystrophy community. We also see many HCPs on the platform, educating and correcting misinformation, which is more important now than ever.<\/p>\nWhere does pharma fit in? TikTok brings a unique opportunity to engage with audiences aligned with its mission to \u201cinspire creativity and bring joy\u201d by taking an approach that offers real value to users. With TikTok\u2019s more (recently) fleshed out targeting capabilities, such as a newly formed partnership with LiveRamp, advertisers can pair the creativity of the platform with smart and strategic targeting.<\/p>\n
A few pharma brands have already joined the conversation with branded hashtag challenges and in-feed ads. Pharma can contribute to the thousands of health-related conversations happening on TikTok that are threaded together with popular hashtags (e.g., #psoriasis, #breastcancer). Most importantly, partnering with creators on the platform is a major opportunity with hundreds of patients, caregivers, and HCPs with significant followings.<\/p>\n
<\/div>\n\n
Other pharma companies could do something similar. For example, a breast cancer-focused brand can own Breast Cancer Awareness Month by creating a purposeful prompt, challenge, hashtag, lens, or sound that provides a vehicle for users to complete an impactful low-lift action like sharing their breast cancer journey.<\/p>\n
Another prime example highlighting the power of social media is the organic nature of CeraVe\u2019s<\/em> boost on TikTok. Hyram Yarbro, a 24-year-old skincare influencer with more than four million followers on TikTok, is an authentic fan of CeraVe<\/em>. He shared his obsession with his favorite products and has frequently posted content featuring the skincare brand. Recently, CeraVe<\/em> engaged him for a limited partnership, and pharma brands can emulate this by using TikTok\u2019s Creator Marketplace to find the perfect brand ambassador who already loves their product.<\/p>\n <\/div>\n\n Across TikTok, patients and caregivers are sharing their journeys and stories\u2014some approach their conditions with humor while others don\u2019t shy away from the raw realities of living with their conditions. A perfect example is @andiesjourney<\/a>, a patient with muscular dystrophy with 2.4M followers. She has a running Q&A feed to better educate people and support the muscular dystrophy community. We also see many HCPs on the platform, educating and correcting misinformation, which is more important now than ever.<\/p>\n Where does pharma fit in? TikTok brings a unique opportunity to engage with audiences aligned with its mission to \u201cinspire creativity and bring joy\u201d by taking an approach that offers real value to users. With TikTok\u2019s more (recently) fleshed out targeting capabilities, such as a newly formed partnership with LiveRamp, advertisers can pair the creativity of the platform with smart and strategic targeting.<\/p>\n A few pharma brands have already joined the conversation with branded hashtag challenges and in-feed ads. Pharma can contribute to the thousands of health-related conversations happening on TikTok that are threaded together with popular hashtags (e.g., #psoriasis, #breastcancer). Most importantly, partnering with creators on the platform is a major opportunity with hundreds of patients, caregivers, and HCPs with significant followings.<\/p>\n <\/div>\n\n<\/a>Join the Conversation and Partner with Influencers<\/h4>\n
![\"\"](\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2021\/06\/Justin-Chase-TikTok-0621-scaled.jpg\")
<\/a>The Power of TikTok\u2019s Algorithm<\/h4>\n![\"\"](\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2021\/06\/Snow-Companies-TikTok-0621.jpg\")
<\/a>The Keys to an Unbranded Campaign<\/h4>\n