\nkathleen.bonetti@instephealthmedia.com<\/a><\/strong><\/p>\n
InStep Health also added to its capabilities with a new suite of data-driven digital solutions. The company created a digital-to-physical continuum that spans patient visits to their local pharmacy, doctor\u2019s appointments, home, and work in the normal course of maintaining their health. This approach starts with SDK-derived geolocation data of visitation to more than 220,000 InStep Health network locations. Leading-edge algorithmic Audience Models then pinpoint only the most appropriate point of care visitors for digital follow-up, based on more than 4,000 targeting attributes. Additionally, the company can pair digital and email coverage on a one-to-one individual basis to nearly every single physician and HCP that opts into its in-office programs. The company can also target opted-in HCPs via programmatic inventory as they access the internet on work and personal desktops, mobile devices, and tablets.<\/p>\n This has helped InStep to amplify results for its clients. For a migraine product, the integration of digital messaging added a 32% Rx lift to an already successful in-store media display program, proving the efficacy of a dual-channel approach.<\/p>\n","protected":false},"excerpt":{"rendered":" InStep Health Kathleen Bonetti, EVP Marketing kathleen.bonetti@instephealthmedia.com Following the February 2020 acquisition of Brandperx by Rx EDGE, a rebranding initiative …<\/p>\n","protected":false},"author":13,"featured_media":720530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82809,86329,79196,33],"tags":[79197,86330,83852],"_links":{"self":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/720528"}],"collection":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/comments?post=720528"}],"version-history":[{"count":0,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/720528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media\/720530"}],"wp:attachment":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media?parent=720528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/categories?post=720528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/tags?post=720528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2020\/12\/InStep-Health-print-scaled.jpg\")
<\/a>Following the February 2020 acquisition of Brandperx by Rx EDGE, a rebranding initiative was launched and the two companies came together to become InStep Health<\/a> in May 2020. By combining Rx EDGE\u2019s proprietary network of 24,000+ pharmacies with Brandperx\u2019s reach at nearly 190,000 HCP offices, InStep Health now gives branded Rx treatments the ability to connect with prospective patients as they attempt to self-treat with OTC medications (which 81% of patients do), and before they consult with a physician. Furthermore, InStep Health can target patients that index at high levels against a specific condition and do it at scale across all 50 states.<\/p>\n