{"id":714832,"date":"2020-10-19T20:17:55","date_gmt":"2020-10-19T20:17:55","guid":{"rendered":"https:\/\/www.pm360online.com\/?p=714832"},"modified":"2020-10-19T20:17:55","modified_gmt":"2020-10-19T20:17:55","slug":"pm360-2020-trailblazer-awards-mens-health-brand-champion-tom-zipp","status":"publish","type":"post","link":"https:\/\/www.pm360online.com\/pm360-2020-trailblazer-awards-mens-health-brand-champion-tom-zipp\/","title":{"rendered":"PM360 2020 Trailblazer Awards Men\u2019s Health Brand Champion Tom Zipp"},"content":{"rendered":"

Tom Zipp, Director of Marketing, XYOSTED & OTREXUP, Antares Pharma<\/h3>\n

\"\"<\/a>It\u2019s one thing to call someone a Brand Champion in the field of men\u2019s health. It\u2019s another to be able to prove it\u2014to be able to show work and results worthy of those titles. Tom Zipp fits the bill on both counts.<\/p>\n

Tom brought his extensive strategy and brand marketing expertise to Antares Pharma determined to improve men\u2019s health with the launch of their testosterone replacement therapy, XYOSTED. From day one, he worked ceaselessly to erase the stigma of low T in a quick-to-market and accessible way to the target male audience. Just one year into his tenure at Antares, Tom\u2019s vision\u2014through innovative and turnkey digital activations\u2014has not only come to fruition, but continues to grow in scale and impact.<\/p>\n

Among other initiatives, Tom continued to drive XYOSTED\u2019s award-winning and critically acclaimed\u00a0\u201cLife is Complicated\u201d\u00a0social media campaign. This unbranded campaign leaned into the mess of existing treatment flaws to create a comic camaraderie around the need for a new testosterone treatment. Tom also brought to life the \u201cXYOSTED Instead\u201d campaign, which is Antares Pharma\u2019s first ever branded consumer campaign. This campaign used relatable, patient-centric imagery and insightful copy to drive home XOSTED\u2019s unique value proposition for men with low testosterone.<\/p>\n

Standing out in the crowded social and digital space was pivotal for reaching men with low T and making a meaningful impact on their life. The unbranded campaign successfully primed the audience and enabled the successful launch of XYOSTED, taking home multiple major industry awards in the process. Additionally, the branded campaign continues to drive growth and uptake of XYOSTED.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tom Zipp, Director of Marketing, XYOSTED & OTREXUP, Antares Pharma It\u2019s one thing to call someone a Brand Champion in …<\/p>\n","protected":false},"author":13,"featured_media":714834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82809,86031,33,273],"tags":[86065,86047,86077,196],"_links":{"self":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/714832"}],"collection":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/comments?post=714832"}],"version-history":[{"count":0,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/714832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media\/714834"}],"wp:attachment":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media?parent=714832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/categories?post=714832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/tags?post=714832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}