{"id":655208,"date":"2019-01-16T14:07:47","date_gmt":"2019-01-16T14:07:47","guid":{"rendered":"https:\/\/www.pm360online.com\/?p=655208"},"modified":"2019-01-16T16:33:34","modified_gmt":"2019-01-16T16:33:34","slug":"2018-pharma-choice-social-media-gold-winner-abelsontaylor-and-vericel","status":"publish","type":"post","link":"https:\/\/www.pm360online.com\/2018-pharma-choice-social-media-gold-winner-abelsontaylor-and-vericel\/","title":{"rendered":"2018 Pharma Choice Social Media Gold Winner AbelsonTaylor and Vericel"},"content":{"rendered":"<h2>AbelsonTaylor<\/h2>\n<h2>Vericel<\/h2>\n<h3>MACI Social Media Campaign<\/h3>\n<p><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Gold_AbelsonTaylor_Ad-1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-655210\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Gold_AbelsonTaylor_Ad-1-1024x602.jpg\" alt=\"\" width=\"640\" height=\"376\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Gold_AbelsonTaylor_Ad-1-1024x602.jpg 1024w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Gold_AbelsonTaylor_Ad-1-300x176.jpg 300w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Gold_AbelsonTaylor_Ad-1-768x452.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Gold_AbelsonTaylor_Ad-1-376x221.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Gold_AbelsonTaylor_Ad-1.jpg 2040w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>Dara Torres, five-time Olympic swimmer and fitness expert, is the driving force behind the <em>It\u2019s Your Move<\/em> campaign. Dara came back from knee pain with MACI knee cartilage repair. Now, she\u2019s challenging our target audience to make their comeback with MACI. Using striking black-and-white imagery with splashes of MACI yellow motion lines, the campaign is dramatic and kinetic.<\/p>\n<h3><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Gold_AbelsonTaylor_Logo.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-655209\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Gold_AbelsonTaylor_Logo.jpg\" alt=\"\" width=\"406\" height=\"350\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Gold_AbelsonTaylor_Logo.jpg 900w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Gold_AbelsonTaylor_Logo-300x259.jpg 300w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Gold_AbelsonTaylor_Logo-768x662.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Gold_AbelsonTaylor_Logo-376x324.jpg 376w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/a>Agency Team:<\/h3>\n<p><strong>SVP, Creative Director:<\/strong> Andy McAfee<br \/>\n<strong>Creative Director:<\/strong> Kevin Kustra<br \/>\n<strong>Creative Director:<\/strong> Caren Spigland<br \/>\n<strong>Art Director:<\/strong> Kelsey Bailey<br \/>\n<strong>Senior Art Director:<\/strong> Theo Hild<br \/>\n<strong>Copy Supervisor:<\/strong> Arman Khavari<br \/>\n<strong>Copy Supervisor:<\/strong> Ashley Sprowl<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"small\">AbelsonTaylor Vericel MACI Social Media Campaign Dara Torres, five-time Olympic swimmer and fitness expert, is the driving force behind the &#8230;<\/p>\n","protected":false},"author":13,"featured_media":655212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81068,81069,79459,33],"tags":[81081,81070],"_links":{"self":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/655208"}],"collection":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/comments?post=655208"}],"version-history":[{"count":0,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/655208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media\/655212"}],"wp:attachment":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media?parent=655208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/categories?post=655208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/tags?post=655208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}