{"id":655104,"date":"2019-01-16T16:08:10","date_gmt":"2019-01-16T16:08:10","guid":{"rendered":"https:\/\/www.pm360online.com\/?p=655104"},"modified":"2019-01-16T16:08:10","modified_gmt":"2019-01-16T16:08:10","slug":"2018-pharma-choice-professional-campaign-silver-winner-concentric-health-experience-and-mist-pharmaceuticals","status":"publish","type":"post","link":"https:\/\/www.pm360online.com\/2018-pharma-choice-professional-campaign-silver-winner-concentric-health-experience-and-mist-pharmaceuticals\/","title":{"rendered":"2018 Pharma Choice Professional Campaign Silver Winner Concentric Health Experience and Mist Pharmaceuticals"},"content":{"rendered":"<h2>Concentric Health Experience<\/h2>\n<h2>Mist Pharmaceuticals<\/h2>\n<h3><em>High-5<\/em><\/h3>\n<p><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Silver_Concentric_Ad_NEW.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-655106\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Silver_Concentric_Ad_NEW-819x1024.jpg\" alt=\"\" width=\"400\" height=\"500\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Silver_Concentric_Ad_NEW-819x1024.jpg 819w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Silver_Concentric_Ad_NEW-240x300.jpg 240w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Silver_Concentric_Ad_NEW-768x960.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Silver_Concentric_Ad_NEW-376x470.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Silver_Concentric_Ad_NEW.jpg 1200w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>This campaign focuses on \u201cHigh-5\u201d\u2014high selectivity for PDE5, the protein that causes erectile dysfunction\u2014as the key clinical advantage of <em>Stendra<\/em>. Creatively, this was showcased with powerful close-up photos of a couple\u2019s hands interlocking passionately during sex, candidly depicting the success men can achieve with <em>Stendra<\/em>. \u201cHigh-5\u201d challenged the norm of ED advertising by combining provocative images with the clinical substance needed to make a splash in today\u2019s market.<\/p>\n<h3><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Silver_Concentric_Logo.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-655105\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Silver_Concentric_Logo-1024x246.jpg\" alt=\"\" width=\"640\" height=\"154\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Silver_Concentric_Logo-1024x246.jpg 1024w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Silver_Concentric_Logo-300x72.jpg 300w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Silver_Concentric_Logo-768x184.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Silver_Concentric_Logo-376x90.jpg 376w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>Agency Team:<\/h3>\n<p><strong>SVP, Group Creative Director:<\/strong> Beth Pasmantier<br \/>\n<strong>VP, Associate Creative Director:<\/strong> Chad Polovick<br \/>\n<strong>Group Art Supervisor:<\/strong> Luis Acosta<br \/>\n<strong>Art Supervisor:<\/strong> Andrew Yearick<br \/>\n<strong>Senior Copywriter:<\/strong> Kathryn Black<br \/>\n<strong>SVP, Client Services Director:<\/strong> Tim O\u2019Grady<br \/>\n<strong>EVP, Managing Director:<\/strong> Diane Vinch<\/p>\n<h3>Client Team:<\/h3>\n<p><strong>Project Manager:<\/strong> Derek Engelken<br \/>\n<strong>VP, Sales:<\/strong> Todd Noe<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"small\">Concentric Health Experience Mist Pharmaceuticals High-5 This campaign focuses on \u201cHigh-5\u201d\u2014high selectivity for PDE5, the protein that causes erectile dysfunction\u2014as &#8230;<\/p>\n","protected":false},"author":13,"featured_media":655110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81068,81069,79459,33],"tags":[81077,81070],"_links":{"self":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/655104"}],"collection":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/comments?post=655104"}],"version-history":[{"count":0,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/655104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media\/655110"}],"wp:attachment":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media?parent=655104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/categories?post=655104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/tags?post=655104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}