{"id":655019,"date":"2019-01-16T16:08:25","date_gmt":"2019-01-16T16:08:25","guid":{"rendered":"https:\/\/www.pm360online.com\/?p=655019"},"modified":"2019-01-16T16:08:25","modified_gmt":"2019-01-16T16:08:25","slug":"2018-pharma-choice-multichannel-bronze-winner-did-propeller-communications-and-novartis","status":"publish","type":"post","link":"https:\/\/www.pm360online.com\/2018-pharma-choice-multichannel-bronze-winner-did-propeller-communications-and-novartis\/","title":{"rendered":"2018 Pharma Choice Multichannel Bronze Winner DiD, Propeller Communications, and Novartis"},"content":{"rendered":"

DiD and Propeller Communications<\/h2>\n

Novartis<\/h2>\n

Complete Patient Approach<\/h3>\n

\"\"<\/a>To expand the psoriasis dialogue beyond skin clearance, the COSENTYX\u00ae Team pioneered the Complete Patient Approach multichannel campaign. Surrounding HCPs with in-depth disease messages, the campaign convinced HCPs to reassess their treatment algorithm and elevate COSENTYX to the top of their consideration set for treating moderate-to-severe plaque psoriasis.<\/p>\n

\"\"<\/a>DiD Team:<\/h3>\n

Founding Partner:<\/strong> Peter Kenney
\nManaging Partner:<\/strong> Elyse Cole
\nSVP, Medical and Scientific Director:<\/strong> Michael Golub, MD
\nCreative Director:<\/strong> David Hackett
\nVP, Creative Design Principal:<\/strong> Jonathan Burrows
\nSenior Director, Strategy:<\/strong> Terri Foreman
\nAccount Supervisor:<\/strong> Natalie Cuttic
\nSenior Account Executive:<\/strong> Natalie Miller
\nAccount Executive:<\/strong> Jenna Hopkins
\nSenior Director, Project Management:<\/strong> Lindsay Dearing<\/p>\n

Propeller Communications Team:<\/h3>\n

Founder\/President:<\/strong> Charlie Flax
\nAccount Director:<\/strong> Katie Mays
\nDirector, Digital Strategy:<\/strong> Heather Hoy<\/p>\n

Client Team:<\/h3>\n

Executive Director of Dermatology:<\/strong> Rhonda Peebles
\nDirector of HCP Marketing & Promotions:<\/strong> Tiffany Crawford
\nHCP Intern:<\/strong> Mary Chen
\nDirector of Professional Relations:<\/strong> Troy Fulmore
\nAssociate Director of Peer to Peer:<\/strong> Kim Evanyo
\nConventions Marketing:<\/strong> Celine LaFratte
\nAssociate Director Consumer:<\/strong> Chrystie Yodice<\/p>\n","protected":false},"excerpt":{"rendered":"

DiD and Propeller Communications Novartis Complete Patient Approach To expand the psoriasis dialogue beyond skin clearance, the COSENTYX\u00ae Team pioneered …<\/p>\n","protected":false},"author":13,"featured_media":655022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81068,81069,79459,33],"tags":[81075,81070],"_links":{"self":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/655019"}],"collection":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/comments?post=655019"}],"version-history":[{"count":0,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/655019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media\/655022"}],"wp:attachment":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media?parent=655019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/categories?post=655019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/tags?post=655019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}