{"id":654920,"date":"2019-01-16T16:08:36","date_gmt":"2019-01-16T16:08:36","guid":{"rendered":"https:\/\/www.pm360online.com\/?p=654920"},"modified":"2019-01-16T16:08:36","modified_gmt":"2019-01-16T16:08:36","slug":"2018-pharma-choice-consumer-website-bronze-winner-calcium-and-bristol-myers-squibb","status":"publish","type":"post","link":"https:\/\/www.pm360online.com\/2018-pharma-choice-consumer-website-bronze-winner-calcium-and-bristol-myers-squibb\/","title":{"rendered":"2018 Pharma Choice Consumer Website Bronze Winner Calcium and Bristol-Myers Squibb"},"content":{"rendered":"<h2>Calcium<\/h2>\n<h2>Bristol-Myers Squibb<\/h2>\n<h3>It\u2019s Time To Fight Back<\/h3>\n<p><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Bronze_Calcium_Ad.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-654922\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Bronze_Calcium_Ad-1024x722.jpg\" alt=\"\" width=\"640\" height=\"451\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Bronze_Calcium_Ad-1024x722.jpg 1024w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Bronze_Calcium_Ad-300x212.jpg 300w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Bronze_Calcium_Ad-768x541.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Bronze_Calcium_Ad-376x265.jpg 376w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>After years of lifestyle-based consumer creative, ORENCIA needed a bold new look and inspiring new idea to stand out in an ever-crowding category. This campaign was developed to meet this need. It promises people living with RA the chance to finally take control of their chronic, progressive disease before joint damage becomes permanent.<\/p>\n<h3><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Bronze_Calcium_Logo.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-654921\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Bronze_Calcium_Logo-1024x613.jpg\" alt=\"\" width=\"640\" height=\"383\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Bronze_Calcium_Logo-1024x613.jpg 1024w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Bronze_Calcium_Logo-300x180.jpg 300w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Bronze_Calcium_Logo-768x460.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Bronze_Calcium_Logo-376x225.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2019\/01\/Bronze_Calcium_Logo.jpg 1500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>Agency Team:<\/h3>\n<p><strong>SVP, Creative Director, Copy:<\/strong> Chris Hatton<br \/>\n<strong>Senior Art Director:<\/strong> Kim Smith<br \/>\n<strong>Associate Art Director:<\/strong> Sara Pomykacz<br \/>\n<strong>VP, Director Digital Services:<\/strong> Steve Britton<br \/>\n<strong>SVP, Management Director:<\/strong> Kelli Gibbs<br \/>\n<strong>Senior Account Executive:<\/strong> Elizabeth Hathaway<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"small\">Calcium Bristol-Myers Squibb It\u2019s Time To Fight Back After years of lifestyle-based consumer creative, ORENCIA needed a bold new look &#8230;<\/p>\n","protected":false},"author":13,"featured_media":654925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81068,81069,79459,33],"tags":[81073,81070],"_links":{"self":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/654920"}],"collection":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/comments?post=654920"}],"version-history":[{"count":0,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/654920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media\/654925"}],"wp:attachment":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media?parent=654920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/categories?post=654920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/tags?post=654920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}