{"id":601319,"date":"2018-03-20T03:20:38","date_gmt":"2018-03-20T03:20:38","guid":{"rendered":"https:\/\/www.pm360online.com\/?p=601319"},"modified":"2018-04-24T14:08:35","modified_gmt":"2018-04-24T14:08:35","slug":"pm360-presents-the-2018-greatest-creators","status":"publish","type":"post","link":"https:\/\/www.pm360online.com\/pm360-presents-the-2018-greatest-creators\/","title":{"rendered":"PM360 Presents The 2018 Greatest Creators"},"content":{"rendered":"<p>Every year, <em>PM360<\/em> showcases some of the best creative work from agencies serving the life sciences industry from the past year. But we also feature some of the best artwork from those within the industry. Seen above are our favorite runners-up to our annual cover competition of original artwork from those working within the industry (you can view our pick for the cover <a href=\"https:\/\/www.pm360online.com\/2018-greatest-creators-cover-competition-winner\">here<\/a>).<\/p>\n<p>The above pieces are (clockwise from top left): \u201cMade by Hand\u201d by Dave Cap (Senior Brand Designer, GSW, a Syneos Health company); \u201cPainted Pond\u201d by Anne Squadrito (SVP, Creative Director, Ogilvy CommonHealth Worldwide); \u201cLemons with Glass Bowl\u201d by Shelley Hanna (SVP, Executive Creative Director, ghg | greyhealth group); \u201cSunny Side Up\u201d by Ricardo Paredes (VP, Art Supervisor, Entr\u00e9e Health); \u201cAfternoon Sidewalk\u201d by Steven Michaelson (Founder\/Chief Executive Officer, Calcium); \u201cSouth Ferry, December 2017\u201d by Kathy Moseley (Studio Design Manager, Purohit Navigation, Inc.); \u201cGaslamp at Night, III\u201d by Rob Heller (Self-employed Creative Director); \u201cFresh\u201d by Ben Blount (Group Art Supervisor, Razorfish Health); and \u201cMind Blowing Science\u201d by Isaac Collar (Senior Art Director, MicroMass Communications, Inc.).<\/p>\n<p>Now, back to our Greatest Creators Showcase of agency work done for the industry. Here are our 15 selections of the best submissions we received this year. Each agency explains the creative process behind their campaign and lists the people responsible for working on it.<\/p>\n<p><ul id='GTTabs_ul_601319' class='GTTabs' style='display:none'>\n<li id='GTTabs_li_0_601319' class='GTTabs_curr'><a  id=\"601319_0\" onMouseOver=\"GTTabsShowLinks(' AbelsonTaylor'); return true;\"  onMouseOut=\"GTTabsShowLinks();\"  class='GTTabsLinks'> AbelsonTaylor<\/a><\/li>\n<li id='GTTabs_li_1_601319' ><a  id=\"601319_1\" onMouseOver=\"GTTabsShowLinks(' Cambridge BioMarketing'); return true;\"  onMouseOut=\"GTTabsShowLinks();\"  class='GTTabsLinks'> Cambridge BioMarketing<\/a><\/li>\n<li id='GTTabs_li_2_601319' ><a  id=\"601319_2\" onMouseOver=\"GTTabsShowLinks(' CDM New York'); return true;\"  onMouseOut=\"GTTabsShowLinks();\"  class='GTTabsLinks'> CDM New York<\/a><\/li>\n<li id='GTTabs_li_3_601319' ><a  id=\"601319_3\" onMouseOver=\"GTTabsShowLinks(' Concentric Health Experience'); return true;\"  onMouseOut=\"GTTabsShowLinks();\"  class='GTTabsLinks'> Concentric Health Experience<\/a><\/li>\n<li id='GTTabs_li_4_601319' ><a  id=\"601319_4\" onMouseOver=\"GTTabsShowLinks(' Dudnyk'); return true;\"  onMouseOut=\"GTTabsShowLinks();\"  class='GTTabsLinks'> Dudnyk<\/a><\/li>\n<li id='GTTabs_li_5_601319' ><a  id=\"601319_5\" onMouseOver=\"GTTabsShowLinks(' Elevate'); return true;\"  onMouseOut=\"GTTabsShowLinks();\"  class='GTTabsLinks'> Elevate<\/a><\/li>\n<li id='GTTabs_li_6_601319' ><a  id=\"601319_6\" onMouseOver=\"GTTabsShowLinks(' Entr\u00e9e Health'); return true;\"  onMouseOut=\"GTTabsShowLinks();\"  class='GTTabsLinks'> Entr\u00e9e Health<\/a><\/li>\n<li id='GTTabs_li_7_601319' ><a  id=\"601319_7\" onMouseOver=\"GTTabsShowLinks(' GSW'); return true;\"  onMouseOut=\"GTTabsShowLinks();\"  class='GTTabsLinks'> GSW<\/a><\/li>\n<li id='GTTabs_li_8_601319' ><a  id=\"601319_8\" onMouseOver=\"GTTabsShowLinks(' Intouch Solutions'); return true;\"  onMouseOut=\"GTTabsShowLinks();\"  class='GTTabsLinks'> Intouch Solutions<\/a><\/li>\n<li id='GTTabs_li_9_601319' ><a  id=\"601319_9\" onMouseOver=\"GTTabsShowLinks(' INVIVO Communications Inc.'); return true;\"  onMouseOut=\"GTTabsShowLinks();\"  class='GTTabsLinks'> INVIVO Communications Inc.<\/a><\/li>\n<li id='GTTabs_li_10_601319' ><a  id=\"601319_10\" onMouseOver=\"GTTabsShowLinks(' precisioneffect'); return true;\"  onMouseOut=\"GTTabsShowLinks();\"  class='GTTabsLinks'> precisioneffect<\/a><\/li>\n<li id='GTTabs_li_11_601319' ><a  id=\"601319_11\" onMouseOver=\"GTTabsShowLinks(' Saatchi &amp; Saatchi Wellness (U.K.)'); return true;\"  onMouseOut=\"GTTabsShowLinks();\"  class='GTTabsLinks'> Saatchi &amp; Saatchi Wellness (U.K.)<\/a><\/li>\n<li id='GTTabs_li_12_601319' ><a  id=\"601319_12\" onMouseOver=\"GTTabsShowLinks(' Saatchi &amp; Saatchi Wellness (U.S.)'); return true;\"  onMouseOut=\"GTTabsShowLinks();\"  class='GTTabsLinks'> Saatchi &amp; Saatchi Wellness (U.S.)<\/a><\/li>\n<li id='GTTabs_li_13_601319' ><a  id=\"601319_13\" onMouseOver=\"GTTabsShowLinks(' Snow Companies'); return true;\"  onMouseOut=\"GTTabsShowLinks();\"  class='GTTabsLinks'> Snow Companies<\/a><\/li>\n<li id='GTTabs_li_14_601319' ><a  id=\"601319_14\" onMouseOver=\"GTTabsShowLinks(' W2O'); return true;\"  onMouseOut=\"GTTabsShowLinks();\"  class='GTTabsLinks'> W2O<\/a><\/li>\n<\/ul>\n\n<div class='GTTabs_divs GTTabs_curr_div' id='GTTabs_0_601319'>\n<span class='GTTabs_titles'><b> AbelsonTaylor<\/b><\/span><\/p>\n<h2>AbelsonTaylor<\/h2>\n<h3>Avanir Pharmaceuticals<\/h3>\n<h3>PBA Info\u00a0<em>Hand Print<\/em>\u00a0Website<\/h3>\n<p><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/AbelsonTaylor.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-601327 size-large\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/AbelsonTaylor-1024x556.jpg\" alt=\"\" width=\"640\" height=\"348\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/AbelsonTaylor-1024x556.jpg 1024w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/AbelsonTaylor-300x163.jpg 300w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/AbelsonTaylor-768x417.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/AbelsonTaylor-376x204.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/AbelsonTaylor.jpg 1659w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>The PBAinfo.org\u00a0<em>Hand Print<\/em>\u00a0website uses a visual \u201chand print\u201d device to help users learn that crying or laughing that doesn\u2019t match how they feel could be\u00a0PseudoBulbar Affect, or PBA.<\/p>\n<p>Because people with PBA often have cognitive impairments, the website needed to be easy to use, with simple copy and design and with intuitive interactivity.<\/p>\n<p>Quiz usage for the first two months increased eight times compared to the same two-month period the previous year for the prior website. Visits from the new site accounted for over half of referral traffic to the branded site in the first two months.<\/p>\n<p><strong>Agency Team:<\/strong><br \/>\n<em>SVP, Creative Director: Andy McAfee<\/em><br \/>\n<em>Associate Creative Director, Art: Erika Snell<\/em><br \/>\n<em>Creative Director: Janet Kleve<\/em><br \/>\n<em>Associate Creative Director, User Experience Design: Leah Shanholtz <\/em><br \/>\n<em>Sr. User Experience Designer: Sam Baker <\/em><br \/>\n<em>Senior Art Director: Theo Hild<\/em><br \/>\n<em>Copy Supervisor: Ashley Sprowl<\/em><\/p>\n<p><\/div>\n\n<div class='GTTabs_divs' id='GTTabs_1_601319'>\n<span class='GTTabs_titles'><b> Cambridge BioMarketing<\/b><\/span><\/p>\n<h2>Cambridge BioMarketing, part of UDG Healthcare<\/h2>\n<h3>Alexion<\/h3>\n<h3><em>All of Me<\/em><\/h3>\n<p><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Cambridge-BioMarketing.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-601421 size-large\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Cambridge-BioMarketing-819x1024.jpg\" alt=\"\" width=\"640\" height=\"800\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Cambridge-BioMarketing-819x1024.jpg 819w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Cambridge-BioMarketing-240x300.jpg 240w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Cambridge-BioMarketing-768x960.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Cambridge-BioMarketing-376x470.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Cambridge-BioMarketing.jpg 1638w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>A rare disease, generalized myasthenia gravis (gMG), forces patients to deal with a \u201cnew version of themselves.\u201d Activities of daily living and quality of life are greatly impacted when symptoms are not adequately controlled.<\/p>\n<p>Despite treatment, 10% to 15% of patients with gMG continue to experience symptoms and associated risks. Refractory patients face years of treatment failures and side effects combined with unresolved and debilitating symptoms\u2014compromising their outcomes.<\/p>\n<h3>Creative Approach:<\/h3>\n<p>The team wanted to accomplish two goals: 1) Empathetically connect with patients and 2) Talk to them about refractory disease and worsening symptoms in an encouraging way so they could re-engage with the healthcare community. With those objectives in mind, we sought to uncover the true patient voice and insights through individual patient interviews.<\/p>\n<p>From there, the team began concepting and distilling the high-science disease pathology into a patient-literate \u201cstory.\u201d The concept portrays a symptomatic patient redrawing affected parts of the body. The idea was born from the patient insight that they are in a daily struggle to maintain their lives in the face of ongoing and worsening disease. The campaign headline concisely embodies the spirit of the patient struggle.<\/p>\n<p>Once executed, the campaign quickly gained traction and patient understanding began to shift. Patients and advocacy organizations heralded the campaign as \u201cthe best and easiest description of gMG.\u201d<\/p>\n<p><strong>Agency Team:<\/strong><br \/>\n<em>Director, Medical Strategy: Julianne T. Dunphy, PhD <\/em><br \/>\n<em>Associate Medical Director: Rebeca Tenney, PhD<\/em><br \/>\n<em>Associate Medical Director: Nicole Gibbs<\/em><br \/>\n<em>Associate Creative Director, Art: Lauren Hillyard<\/em><br \/>\n<em>Group Art Supervisor: Ray\u00a0Paguyo<\/em><br \/>\n<em>Senior Designer: Jarad\u00a0Cunha<\/em><br \/>\n<em>Director of Copy, Craft, and Strategy: Michael McNally-Costello<\/em><br \/>\n<em>Associate Creative Director, Copy: Karly\u00a0Chester<\/em><br \/>\n<em>Copy Supervisor: Alex\u00a0Barunas<\/em><br \/>\n<em>Editorial Director: Laurie\u00a0Hergrueter<\/em><br \/>\n<em>Senior Print Production Manager: Karen Hennessey<\/em><br \/>\n<em>Senior Production Designer: Kim Reynolds<\/em><br \/>\n<em>Production Designer: Alex Thomson<\/em><br \/>\n<em>Account Supervisor: Christina Boni<\/em><br \/>\n<em>Senior Account Executive: Elizabeth Grice<\/em><br \/>\n<em>Account Executive: Christian Mund<\/em><br \/>\n<em>Project Director: Denise Bell<\/em><br \/>\n<em>Senior Project Manager: Sara Ford<\/em><br \/>\n<em>Senior Project Manager: Sara Bertonassi<\/em><br \/>\n<em>Senior Project Manager: Greg Halpern<\/em><\/p>\n<p><\/div>\n\n<div class='GTTabs_divs' id='GTTabs_2_601319'>\n<span class='GTTabs_titles'><b> CDM New York<\/b><\/span><\/p>\n<h2>CDM New York<\/h2>\n<h3>Radius Health<\/h3>\n<h3>\u201cRethink Osteoporosis\u201d<\/h3>\n<p><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/CDMNY.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-601502\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/CDMNY-782x1024.jpg\" alt=\"\" width=\"640\" height=\"838\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/CDMNY-782x1024.jpg 782w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/CDMNY-229x300.jpg 229w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/CDMNY-768x1005.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/CDMNY-376x492.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/CDMNY.jpg 1565w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>Osteoporosis is a disease that is often under-treated as research revealed a physician belief that osteoporosis occurs only in \u201celderly\u201d women.\u00a0However, women are at an increased risk of osteoporosis beginning at menopause, which typically starts in the early 50s. A missed diagnosis may put patients at serious risk for additional fractures, loss of mobility, and even death.<\/p>\n<p>Ultimately, this campaign was designed to confront physicians with the reality that one\u00a0osteoporotic fracture poses a threat\u00a0to a woman\u2019s whole foundation.<\/p>\n<p>Radius Health\u00a0developed an awareness campaign\u00a0to disrupt complacent thinking about osteoporotic fractures and the associated risks.<\/p>\n<p>Using the body as a canvas, we painted women to\u00a0expose the vulnerability\u00a0of a postmenopausal woman\u2019s bones. We went with a hand-crafted approach instead of\u00a0computer generated art to enhance\u00a0the fragility of the body,\u00a0the \u201cred bolt\u201d was our artistic representation of the osteoporotic fracture.<\/p>\n<p>A direct mailer was sent out in early March 2017, and this piece was so impactful that HCPs were calling to request additional copies, with some customers even framing it for their offices.<\/p>\n<p><strong>Agency Team:<\/strong><br \/>\n<em>Creative Director Art: John Hastings<\/em><br \/>\n<em>Creative Director Copy: Jen Ross<\/em><br \/>\n<em>Art Director: Rita Caliendo<\/em><br \/>\n<em>Copywriter:\u00a0Jen Alecci<\/em><br \/>\n<em>Account Team: Roxy Sorafine &amp; Kerry Earls<\/em><\/p>\n<p><strong>Client Team:<\/strong><br \/>\n<em>Product Managers: Lauren Pennington &amp; Melissa Shideleff<\/em><\/p>\n<p><\/div>\n\n<div class='GTTabs_divs' id='GTTabs_3_601319'>\n<span class='GTTabs_titles'><b> Concentric Health Experience<\/b><\/span><\/p>\n<h2>Concentric Health Experience<\/h2>\n<h3>Sage Therapeutics<\/h3>\n<h3>Silence Sucks<\/h3>\n<p><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Concentric.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-601503\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Concentric-1024x731.jpg\" alt=\"\" width=\"640\" height=\"457\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Concentric-1024x731.jpg 1024w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Concentric-300x214.jpg 300w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Concentric-768x549.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Concentric-376x269.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Concentric.jpg 1800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>Postpartum depression (PPD) is surrounded by misperception, stigma, and shame that prevent both women and their doctors from having honest conversations. Shattering harmful barriers to open dialogue required us to confront PPD in a strong and provocative way while instantly creating empathy. \u201cSilence Sucks\u201d features a series of women, each sucking on a pacifier, symbolizing both the silent suffering that many new mothers endure as a result of PPD and the harmful effects it can have on the mother-infant relationship.<\/p>\n<p>The creative strategy was to sensitively illustrate the painful internal conflict of PPD\u2014wanting to be a happy, \u201cperfect\u201d mother, but experiencing intense feelings of sadness, guilt, and anxiety, all of which make speaking up difficult. Our challenge was to highlight the serious problem of PPD in a confrontational yet compassionate manner that encouraged open discussion between women and their physicians, spouses or partners, family, and friends. Since its launch, \u201cSilence Sucks\u201d has been tremendously successful at starting the conversation about PPD on social media, in news outlets, and beyond\u2014truly shattering the silence surrounding the condition that affects so many of the women we know and love.<\/p>\n<p><strong>Agency Team:<\/strong><br \/>\n<em>EVP, Group Creative Director: Anthony Turi<\/em><br \/>\n<em>SVP, Client Service Director: Kristina Teng<\/em><br \/>\n<em>VP Associate Creative Director, Copy: Aimee Hiltz<\/em><br \/>\n<em>VP Associate Creative Director, Art: Arsen Gurabardhi<\/em><br \/>\n<em>Copywriter: Kathryn Black<\/em><br \/>\n<em>Art Director: JungYeon Woo<\/em><\/p>\n<p><strong>Client Team:<\/strong><br \/>\n<em>Associate Director, Postpartum Depression Marketing: Mary Malito<\/em><br \/>\n<em>VP, Head of Medical Affairs: Ryan Arnold<\/em><\/p>\n<p><\/div>\n\n<div class='GTTabs_divs' id='GTTabs_4_601319'>\n<span class='GTTabs_titles'><b> Dudnyk<\/b><\/span><\/p>\n<h2>Dudnyk<\/h2>\n<h3>Jazz Pharmaceuticals<\/h3>\n<h3><em>Vyxeos<\/em> \u201cReimagined Expectations\u201d<\/h3>\n<p><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Dudnyk-1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-601504\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Dudnyk-1-1024x576.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Dudnyk-1-1024x576.jpg 1024w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Dudnyk-1-300x169.jpg 300w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Dudnyk-1-768x432.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Dudnyk-1-376x211.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Dudnyk-1-1200x675.jpg 1200w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Dudnyk-1.jpg 1800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>The treatment landscape for adults with newly diagnosed therapy-related acute myeloid leukemia (t-AML) or acute myeloid leukemia with myelodysplasia-related changes (AML-MRC) has gone largely unchanged for more than 40 years. Patients and physicians had been eagerly anticipating the approval and launch of <em>Vyxeos<\/em>, the first chemotherapy advancement for these patients to come along in decades. Knowing the importance of this therapy to the AML community, the team worked hard to develop a campaign that would be compelling and would resonate well within the market.<\/p>\n<p>The \u201cReimagined Expectations\u201d campaign focuses on this novel therapy and showcases the potential benefits of treatment with <em>Vyxeos<\/em>. The visual of the liposome encapsulating a man and his granddaughter in a park demonstrates how this therapy can bring new hope to patients and their families. <em>Vyxeos<\/em> was shown to deliver an overall survival advantage over standard of care treatment for these patients, and it was imperative that the team be able to convey that message powerfully.<\/p>\n<p>The multichannel launch plan was strategically developed to ensure that the powerful <em>Vyxeos<\/em> messages would make a big impact in the AML treating community and reach our entire target audience.<\/p>\n<p><strong><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Dudnyk-2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-601505\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Dudnyk-2-1024x576.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Dudnyk-2-1024x576.jpg 1024w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Dudnyk-2-300x169.jpg 300w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Dudnyk-2-768x432.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Dudnyk-2-376x212.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Dudnyk-2-1200x675.jpg 1200w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Dudnyk-2.jpg 1800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>Agency Team:<\/strong><br \/>\n<em>EVP, Creative Director: John Kemble<\/em><br \/>\n<em>EVP, Creative Director: Laurie Bartolomeo<\/em><br \/>\n<em>Associate Creative Director, Copy: Dawn Hastings<\/em><br \/>\n<em>Associate Creative Director, Art: Megan Kudela<\/em><br \/>\n<em>Senior Copywriter: Ryan Subhan<\/em><br \/>\n<em>Senior Art Director: Carrie Loomis<\/em><br \/>\n<em>VP, Group Account Director: Tim Anderson<\/em><br \/>\n<em>Account Supervisor: Nancy Walsh<\/em><\/p>\n<p><strong>Client Team:<\/strong><br \/>\n<em>Senior Director, Hematology Oncology Marketing: Samir Garg<\/em><br \/>\n<em>Associate Director, Hematology Oncology Marketing: John Chuang<\/em><\/p>\n<p><\/div>\n\n<div class='GTTabs_divs' id='GTTabs_5_601319'>\n<span class='GTTabs_titles'><b> Elevate<\/b><\/span><\/p>\n<h2>Elevate<\/h2>\n<h3>DePuy Synthes Trauma<\/h3>\n<h3>\u201cBad to the Bone\u201d<\/h3>\n<p><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Elevate.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-601506\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Elevate-765x1024.jpg\" alt=\"\" width=\"640\" height=\"857\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Elevate-765x1024.jpg 765w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Elevate-224x300.jpg 224w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Elevate-768x1028.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Elevate-376x503.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Elevate.jpg 1530w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>The \u201cBad to the Bone\u201d campaign was created for the launch of the new DePuy Synthes TFNA Augmentation System, the first and only polymethylmethacrylate (PMMA) cement with specific trauma device indications for use with the TFNA System. The TFNA Augmentation System is used to address the needs of patients with hip fractures and who have poor or osteoporotic bone quality. These fractures are common in the elderly and often lead to increased morbidity and mortality. The TFNA Augmentation System allows surgeons to inject PMMA into the implant, even during a procedure, to enhance bone fixation and prevent what surgeons refer to as cut-out\u2014a loss of implant anchorage or stability in the bone, frequently occurring in those with poor bone quality. Cut-out causes the femoral neck-shaft angle to collapse, and is a leading clinical complication during hip fracture surgery.<\/p>\n<p>The idea of portraying the inside of a femur bone as fragile, shattered glass came from talking to surgeons about the problems they face when doing hip repairs on this age group. Anchoring an implant to hold hip bones together is complicated by the poor quality of bone that surgeons frequently encounter in the middle of a procedure\u2014bone quality they often refer to in descriptive terms like fragile.<\/p>\n<p><strong>Agency Team:<\/strong><br \/>\n<em>Founding Partner: Frank X. Powers<\/em><br \/>\n<em>Chief Creative Officer: Barry Schmader<\/em><br \/>\n<em>Creative Director: Tara Powers<\/em><br \/>\n<em> Chief Scientific Officer: Kathleen Nelson, PhD<\/em><br \/>\n<em> Practice Lead, Client Delivery: Erin Hlivia<\/em><\/p>\n<p><strong>Client Team:<\/strong><br \/>\n<em>Worldwide\u00a0Senior Product Director: Fabienne Fischer<\/em><br \/>\n<em>Worldwide Product Director: Randy Mays, Jr.<\/em><br \/>\n<em> Group Product Director, World Wide Trauma Franchise Marketing: Michael DiGuglielmo, Jr.<\/em><br \/>\n<em>Senior Director of Marketing, Trauma: David Urbahns<\/em><br \/>\n<em>Vice President of Global Marketing: Lei Mercado<\/em><\/p>\n<p><\/div>\n\n<div class='GTTabs_divs' id='GTTabs_6_601319'>\n<span class='GTTabs_titles'><b> Entr\u00e9e Health<\/b><\/span><\/p>\n<h2>Entr\u00e9e Health<\/h2>\n<h3>Coverage Coalition<\/h3>\n<h3>Mere Mortals<\/h3>\n<p><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-601507\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-1-1024x1024.jpg\" alt=\"\" width=\"640\" height=\"640\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-1-1024x1024.jpg 1024w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-1-150x150.jpg 150w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-1-300x300.jpg 300w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-1-768x768.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-1-376x376.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-1-32x32.jpg 32w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-1-50x50.jpg 50w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-1-64x64.jpg 64w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-1-96x96.jpg 96w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-1-128x128.jpg 128w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-1.jpg 1800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>When the advertising budget for the Affordable Care Act was slashed and the enrollment period cut,\u00a0Entr\u00e9e\u00a0Health took it personally. As a\u00a0communications\u00a0agency dedicated to the premise that people deserve access to the healthcare they need, we wanted to be sure that people would still know about all their healthcare options. That\u2019s why we joined the Coverage Coalition, a pro bono project designed to ensure people signed up for affordable healthcare. In total, the Coverage Coalition reached 79,362,745 people with TV and radio spots and\u00a0thousands of social posts, including our\u00a0\u201cMere Mortals\u201d series, which focused on the foibles of supposedly all-powerful gods and goddesses.<\/p>\n<p><strong><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-601508\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-2-1024x1024.jpg\" alt=\"\" width=\"640\" height=\"640\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-2-1024x1024.jpg 1024w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-2-150x150.jpg 150w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-2-300x300.jpg 300w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-2-768x768.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-2-376x376.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-2-32x32.jpg 32w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-2-50x50.jpg 50w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-2-64x64.jpg 64w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-2-96x96.jpg 96w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-2-128x128.jpg 128w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-2.jpg 1800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>Agency Team:<\/strong><br \/>\n<em>Senior Copywriter: Zoya Haroon<\/em><br \/>\n<em>Art Director: Kathleen Rothschild<\/em><br \/>\n<em>SVP, Creative Director: Denise Dell\u2019Olio<\/em><br \/>\n<em>EVP, Creative Director: Megan Hall<\/em><\/p>\n<p><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-3.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-601509\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-3-1024x1024.jpg\" alt=\"\" width=\"640\" height=\"640\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-3-1024x1024.jpg 1024w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-3-150x150.jpg 150w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-3-300x300.jpg 300w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-3-768x768.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-3-376x376.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-3-32x32.jpg 32w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-3-50x50.jpg 50w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-3-64x64.jpg 64w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-3-96x96.jpg 96w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-3-128x128.jpg 128w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Entree-Health-3.jpg 1800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/div>\n\n<div class='GTTabs_divs' id='GTTabs_7_601319'>\n<span class='GTTabs_titles'><b> GSW<\/b><\/span><\/p>\n<h2>GSW, a Syneos Health company<\/h2>\n<h3>MiracleFeet<\/h3>\n<h3>This Little Piggy<\/h3>\n<h3><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/GSW-3.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-601510\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/GSW-3-791x1024.jpg\" alt=\"\" width=\"640\" height=\"829\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/GSW-3-791x1024.jpg 791w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/GSW-3-232x300.jpg 232w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/GSW-3-768x994.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/GSW-3-376x487.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/GSW-3.jpg 1500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>Problem<\/h3>\n<p>MiracleFeet provides support to clinics to increase access to treatment for children born with clubfoot in developing countries. However, they lacked a storytelling style with enough emotional resonance that would allow them to appeal to a larger base of would-be donors.<\/p>\n<h3>Idea<\/h3>\n<p>We were saddened to hear so many stories about uncorrected clubfoot leading to terrible consequences beyond just the inability to walk and run. We wanted potential donors to know that for little money, they could change these troubled stories. \u201cThis little piggy\u201d nursery rhyme is well known worldwide as a fun, playful interaction between mom and baby with baby\u2019s little toes. To dramatize what clubfoot often leads to, our version twists everything in a much darker direction.<\/p>\n<h3>Execution<\/h3>\n<p>We teamed up with director\/photographer Rakesh Haridas in Mumbai, India to shoot motion and stills with babies who were born with the defect. India is far and away the most concentrated location for children born with clubfoot.<\/p>\n<p><strong>Agency Team:<\/strong><br \/>\n<em>Executive Creative Director: Nicholas Capanear <\/em><br \/>\n<em>Creative Director: Adam Hessel <\/em><br \/>\n<em>Creative Director: Tom Callan <\/em><br \/>\n<em>Copywriter: Ron Larson <\/em><br \/>\n<em>Integrated Producer: Jon Parkinson<\/em><\/p>\n<p><\/div>\n\n<div class='GTTabs_divs' id='GTTabs_8_601319'>\n<span class='GTTabs_titles'><b> Intouch Solutions<\/b><\/span><\/p>\n<h2>Intouch Solutions<\/h2>\n<h3>Shire<\/h3>\n<h3><em>Mydayis<\/em> #ladyboss Consumer Campaign<\/h3>\n<p><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Intouch-Solutions.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-601511\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Intouch-Solutions-1024x731.jpg\" alt=\"\" width=\"640\" height=\"457\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Intouch-Solutions-1024x731.jpg 1024w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Intouch-Solutions-300x214.jpg 300w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Intouch-Solutions-768x549.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Intouch-Solutions-376x269.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Intouch-Solutions.jpg 1800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>Intouch Solutions developed a compelling and highly targeted consumer-facing campaign for <em>Mydayis<\/em> (<a href=\"https:\/\/www.mydayis.com\/\">mydayis.com<\/a>) that speaks to our patient in ways no other pharmaceutical brand does\u2014in her #ladyboss language. Evening ADHD symptoms can be a real challenge for women suffering from ADHD. Their busy lives don\u2019t slow down just because their medication has worn off. It just gets harder. This integrated campaign delivered through our brand positioning, tone, and imagery acknowledges who she is and where she is, as well as how it impacts her day-to-day life. We\u2019re here to help\u2014without distraction. Built to be bold, compelling, and to the point, it showcases all she needs to know to make an educated decision about her ADHD treatment, so she can get back to being #boss at work and at home.<\/p>\n<p><strong>Agency Team:<\/strong><br \/>\n<em>Associate Creative Director: Else Blake<\/em><br \/>\n<em>VP Executive Creative Director: Elizabeth Rooney<\/em><br \/>\n<em>Group Creative Director: Jeff MacFarland <\/em><br \/>\n<em>Creative Director: Chris Shults <\/em><br \/>\n<em>Associate Creative Director: Ryan Ressler <\/em><br \/>\n<em>Account Supervisor: Kennedy Stout<\/em><br \/>\n<em>Account Director: Libby Moss<\/em><br \/>\n<em>Vice President, Client Services: Krisha Newham<\/em><br \/>\n<em>Senior Account Manager: Malorie Barnett<\/em><br \/>\n<em>Account Administrator: Lindsay Gomez<\/em><br \/>\n<em>VP, Strategic Planning: Chris Humphreys <\/em><br \/>\n<em>Director of Strategic Planning: Hilary Allen<\/em><br \/>\n<em>Team Lead, PMO: Chad Quigley<\/em><br \/>\n<em>Associate Scientific Director: Anita Inamdar<\/em><\/p>\n<p><strong>Client Team:<\/strong><br \/>\n<em>Senior Director \u2013 <\/em>Mydayis<em> Commercial Lead: Kim Gariepy<\/em><br \/>\n<em>Director, Consumer Marketing and Lifecycle Management: Kristie Whitehouse<\/em><br \/>\n<em>Sr. Product Manager, Neuroscience Franchise: Sandra Jennings<\/em><\/p>\n<p><\/div>\n\n<div class='GTTabs_divs' id='GTTabs_9_601319'>\n<span class='GTTabs_titles'><b> INVIVO Communications Inc.<\/b><\/span><\/p>\n<h2>INVIVO Communications Inc.<\/h2>\n<h3>Sunovion Pharmaceuticals<\/h3>\n<h3>Interactive Video Wall<\/h3>\n<p><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/INVIVO.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-601512\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/INVIVO-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/INVIVO-1024x683.jpg 1024w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/INVIVO-300x200.jpg 300w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/INVIVO-768x512.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/INVIVO-376x251.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/INVIVO-788x524.jpg 788w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/INVIVO.jpg 1800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>Coinciding with a recent acquisition and the launch of a robust portfolio of chronic obstructive pulmonary disorder (COPD) therapies, Sunovion looked to INVIVO to create an engaging, interactive installation for upcoming conferences. We developed a large-scale conference installation, designed with the intent of encouraging user interaction and acquisition of new knowledge.<\/p>\n<p>We created 3D objects representative of COPD and its highlighted therapeutics to be used by attendees as navigation elements, offering a flexible and user-directed approach to content exploration. To interact with the video wall, attendees placed the 3D objects onto the kiosk screen, triggering customized animated content. Users were given the flexibility to explore and engage with the sales representatives, prolonging their interaction and facilitating insightful discussions.<\/p>\n<p><strong>Agency Team:<\/strong><br \/>\n<em>Director Business Development: Dianna Cronin<\/em><br \/>\n<em>Account Director: Marie-Claude Turgeon<\/em><br \/>\n<em>Account Project Manager: Erin Kenzie<\/em><br \/>\n<em>Director of Animation: Jason Raine<\/em><br \/>\n<em>Art Director: Jeremy McCormick <\/em><br \/>\n<em>Medical Animators: Jenn Platt, Natalie Cormier <\/em><br \/>\n<em>3D Animator: Vitaly Ivachin <\/em><br \/>\n<em>Medical Editor: Matthew Lumba <\/em><br \/>\n<em>Functional QA: Justin Arthur <\/em><br \/>\n<em>Developers: Kevin Gojmerac, Davin Suen, Megan Kuhrt, Dylan Ravka <\/em><br \/>\n<em>UX Designer: Andrea Zariwny<\/em><br \/>\n<em>Creative Director: James Hackett<\/em><\/p>\n<p><\/div>\n\n<div class='GTTabs_divs' id='GTTabs_10_601319'>\n<span class='GTTabs_titles'><b> precisioneffect<\/b><\/span><\/p>\n<h2>precisioneffect<\/h2>\n<h3>Exact Sciences Corporation<\/h3>\n<h3><em>Cologuard<\/em><\/h3>\n<p><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/precisioneffect.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-601513\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/precisioneffect-1024x731.jpg\" alt=\"\" width=\"640\" height=\"457\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/precisioneffect-1024x731.jpg 1024w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/precisioneffect-300x214.jpg 300w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/precisioneffect-768x548.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/precisioneffect-376x268.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/precisioneffect.jpg 1800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>In his second year of encouraging adults over 50 to screen for colon cancer with <em>Cologuard<\/em>, Lil\u2019 CG went on the road to highlight the value of screening at home. He points to a host of places\u2014from the road side to public bathrooms\u2014where it wouldn\u2019t be pleasant to take a test.<\/p>\n<p>Lil\u2019 CG grew out of research that illuminated that while one-third of eligible adults avoid colonoscopy, the reasons are more nuanced than one might expect. Many avoiders believe they\u2019re not at risk because colon cancer doesn\u2019t run in the family and\/or they\u2019re relatively healthy. We needed to make colon cancer screening as seamless to their busy lives as possible.<\/p>\n<p>Lil\u2019 CG is CGI\u2014but much of the rest of his world is very real (or at least as real as a sound stage in Brooklyn). Terrific collaboration between client, agency, and production team has resulted in a spot that is driving significant business for Exact Sciences.<\/p>\n<p><strong>Agency Team:<\/strong><br \/>\n<em>SVP, Creative Director: Marinella Georgino<\/em><br \/>\n<em>ACD, Art: Maeden Anda<\/em><br \/>\n<em>Senior Copywriter: Dawn Hylton<\/em><br \/>\n<em>Director, Creative Services: Tim Boyce<\/em><br \/>\n<em>Director Broadcast Production: Natalie Teager<\/em><br \/>\n<em>SVP, Planning: Kunsan Kim<\/em><br \/>\n<em>Group Account Supervisor: Sophie Malaczko<\/em><br \/>\n<em>Account Executive: Tina Limbo<\/em><br \/>\n<em>Production Partner: Roof Studio<\/em><\/p>\n<p><\/div>\n\n<div class='GTTabs_divs' id='GTTabs_11_601319'>\n<span class='GTTabs_titles'><b> Saatchi &amp; Saatchi Wellness (U.K.)<\/b><\/span><\/p>\n<h2>Saatchi &amp; Saatchi Wellness (U.K.)<\/h2>\n<h3>Pfizer<\/h3>\n<h3>Change Their Mindset to Quitting<\/h3>\n<p><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Saatchi-UK.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-601514\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Saatchi-UK-1024x717.jpg\" alt=\"\" width=\"640\" height=\"448\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Saatchi-UK-1024x717.jpg 1024w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Saatchi-UK-300x210.jpg 300w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Saatchi-UK-768x538.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Saatchi-UK-376x263.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Saatchi-UK.jpg 1800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>The smoking cessation aid CHAMPIX is unique in blocking patients\u2019 nicotine receptors. This stops cravings and reduces the rewarding effect of smoking, helping smokers to overcome their addiction physically and psychologically. Our film heroes this mode of action\u2014asking if HCPs are doing enough to tackle addiction at the core.<\/p>\n<p><strong>Agency Team:<\/strong><br \/>\n<em>General Manager: Sam Petyan<\/em><br \/>\n<em>Executive Creative Director: Eduard Llena Portell<\/em><br \/>\n<em>Associate Creative Director: Gez Purcell<\/em><br \/>\n<em>Art Director: Vibz Thaker<\/em><br \/>\n<em>Copywriter: Luke O\u2019Driscoll<\/em><br \/>\n<em>Copywriter: Kate Craggs<\/em><br \/>\n<em>Head of Planning: Alix Critchley<\/em><br \/>\n<em>Account Manager: India Hamblin<\/em><br \/>\n<em>Production Company: Smoke and Mirrors<\/em><\/p>\n<p><\/div>\n\n<div class='GTTabs_divs' id='GTTabs_12_601319'>\n<span class='GTTabs_titles'><b> Saatchi &amp; Saatchi Wellness (U.S.)<\/b><\/span><\/p>\n<h2>Saatchi &amp; Saatchi Wellness (U.S.)<\/h2>\n<h3>Concerned Citizens to Take Down Gun Violence<\/h3>\n<h3>\u201cTake Down Gun Violence\u201d Video<\/h3>\n<p><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Saatchi-US.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-601515\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Saatchi-US-1024x726.jpg\" alt=\"\" width=\"640\" height=\"454\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Saatchi-US-1024x726.jpg 1024w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Saatchi-US-300x213.jpg 300w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Saatchi-US-768x544.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Saatchi-US-376x267.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Saatchi-US.jpg 1800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>On average, more than one mass shooting a day takes place in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now.<\/p>\n<p>Inspired by public safety choking communications, we created a shooting survival video, designed to offer practical tips, first aid, and safety advice to individuals on effective self-preservation in the case of a mass shooting.<\/p>\n<p>It was the video we didn\u2019t want to create.<\/p>\n<p>The \u201cTake Down Gun Violence\u201d video has seen a sizable jump in views, likes, and shares on social media. In addition, PR and publishing attention has resulted in multiple articles that have helped spread the word on simple self-survival techniques in case of a public shooting.<\/p>\n<p><strong>Agency Team:<\/strong><br \/>\n<em>Chief Creative Director: Kathy Delaney<\/em><br \/>\n<em>Creative Director, Writer: Scott Carlton<\/em><br \/>\n<em>Creative Director, Art: Carolyn Gargano<\/em><br \/>\n<em>Agency Producer: Steve Pytko<\/em><br \/>\n<em>Sound Engineer: John Maloney<\/em><br \/>\n<em>Animator: Jakob Strunk<\/em><br \/>\n<em>Illustrator: Lauren Chan<\/em><br \/>\n<em>Art Buyer: Ali Cohen<\/em><\/p>\n<p><\/div>\n\n<div class='GTTabs_divs' id='GTTabs_13_601319'>\n<span class='GTTabs_titles'><b> Snow Companies<\/b><\/span><\/p>\n<h2>Snow Companies<\/h2>\n<h3>EMD Serono<\/h3>\n<h3>Men &amp; MS<\/h3>\n<h3><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Snow-Companies.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-601516\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Snow-Companies-1024x576.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Snow-Companies-1024x576.jpg 1024w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Snow-Companies-300x169.jpg 300w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Snow-Companies-768x432.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Snow-Companies-376x212.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Snow-Companies-1200x675.jpg 1200w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/Snow-Companies.jpg 1800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>Creative Process:<\/h3>\n<p>In 15+ years of interacting with MS patients and caregivers, we\u2019ve observed a common theme: The lack of support groups and programs just for men. And in general support group settings, men tend not to open up or engage. Why is that?<\/p>\n<p>As a society, we tell men that crying or showing emotions is a \u201cweakness.\u201d We tell men they shouldn\u2019t \u201cburden\u201d others with their problems. But ignoring those emotions and problems doesn\u2019t make them go away.<\/p>\n<p>That\u2019s why we partnered with EMD Serono to develop the Men &amp; MS video series. Featuring men from the MS LifeLines Ambassador program sharing their insights and experiences, this series tackles challenges such as intimacy, relationships, and communication. Ambassadors explore and examine some of the stigmas and stereotypes that hold men with MS back (\u201creal men don\u2019t cry; real men bury their emotions\u201d). They talk about asking for help and being honest with your spouse and loved ones. And above all, they show that MS doesn\u2019t have to stand in the way of being the best husband, father, and man you can be.<\/p>\n<h3>Impact:<\/h3>\n<p>Since they were posted on MS LifeLines\u2019 YouTube channel, the videos have received more than 1,700 views. They have also served as a launching point for Men &amp; MS Community Education Forums, live programs featuring panels of MS LifeLines Ambassadors, and a male MSLL Nurse discussing some of the same issues raised by the videos.<\/p>\n<p><strong>Agency Team:<\/strong><br \/>\n<em>Producer, Writer: Carli Schleser-Flint<\/em><br \/>\n<em>Writer: Logan Hirsh<\/em><br \/>\n<em>VP, Client Services: Melinda Snow, RN, MSN<\/em><br \/>\n<em>Account Director: Tricia Reuss<\/em><\/p>\n<p><strong>Client Team:<\/strong><br \/>\n<em>Associate Product Manager, Marketing, U.S. Neurology &amp; Immunology: Angel Powers <\/em><br \/>\n<em>Associate Director, Marketing, U.S. Neurology &amp; Immunology: Beth Kinsella<\/em><\/p>\n<p><\/div>\n\n<div class='GTTabs_divs' id='GTTabs_14_601319'>\n<span class='GTTabs_titles'><b> W2O<\/b><\/span><\/p>\n<h2>W2O<\/h2>\n<h3>Symbiomix Therapeutics, LLC, a Lupin Company<\/h3>\n<p><em>Keep Her Awesome<\/em> BV Awareness Campaign<\/p>\n<p><em><a href=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/W2O.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-601517\" src=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/W2O-819x1024.jpg\" alt=\"\" width=\"640\" height=\"800\" srcset=\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/W2O-819x1024.jpg 819w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/W2O-240x300.jpg 240w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/W2O-768x960.jpg 768w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/W2O-376x470.jpg 376w, https:\/\/www.pm360online.com\/wp-content\/uploads\/2018\/03\/W2O.jpg 1500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>Keep Her Awesome<\/em> is a national awareness campaign focused on educating and empowering women to take control of their gynecologic health. The website is a central resource, providing both consumers and healthcare professionals with information on bacterial vaginosis, the most common vaginal infection affecting 21.2 million (or one in three) U.S. women annually. The campaign launched in 2017, educating and preparing the market for the availability of a new treatment for BV from Symbiomix Therapeutics, LLC, a Lupin company.<\/p>\n<p><em>Keep Her Awesome<\/em> is dedicated to breaking down the stigma associated with bacterial vaginosis by addressing common misperceptions around vaginal health across audiences and emphasizing the importance of a proactive dialogue with a healthcare provider. The campaign does this through the dissemination of comprehensive guides including Doctor and Partner Discussion Guides, Vaginal Health Dos and Don\u2019ts, in-depth content around what an optimal vagina looks like, relatable and approachable influencer video content with Shan Boodram and Dr. Roshini Raj, as well as accessible statistics and support access\u2014all with the goal of engendering dialogue, discussion, recognition, and the proper treatment of bacterial vaginosis.<\/p>\n<p>Reach, placement, and social mentions exceeded goals, including more than 108 million total impressions and 475k site visits.<\/p>\n<p><strong>Agency Team:<\/strong><br \/>\n<em>Group Account Directors: Katherine Menges and Meredith Jarblum<\/em><br \/>\n<em>Account Director: Rosemary Dorsett<\/em><br \/>\n<em>Lead Strategist: Matt Noe<\/em><br \/>\n<em>Executive Creative Director: Trip Hosmer<\/em><br \/>\n<em>Creative Director: Paul D\u2019Addario<\/em><br \/>\n<em>Associate Creative Director: Luana Sanson<\/em><br \/>\n<em>Copywriters: Tina Fish and Elizabeth Anderson<\/em><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p class=\"small\">Every year, PM360 showcases some of the best creative work from agencies serving the life sciences industry from the past &#8230;<\/p>\n","protected":false},"author":13,"featured_media":601326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79460,78081,79913,79828,33],"tags":[65110,79989,79988,61531,36913,50874,79987,79986,77359,61612,36932,79985,56091,79984,79983,61516,79982],"_links":{"self":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/601319"}],"collection":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/comments?post=601319"}],"version-history":[{"count":0,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/posts\/601319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media\/601326"}],"wp:attachment":[{"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/media?parent=601319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/categories?post=601319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pm360online.com\/wp-json\/wp\/v2\/tags?post=601319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}