{"id":5004,"date":"2013-09-18T02:42:28","date_gmt":"2013-09-18T02:42:28","guid":{"rendered":"https:\/\/www.pm360online.com\/?p=5004"},"modified":"2017-06-23T22:18:53","modified_gmt":"2017-06-23T22:18:53","slug":"enhancing-customer-experience-and-satisfaction","status":"publish","type":"post","link":"https:\/\/www.pm360online.com\/enhancing-customer-experience-and-satisfaction\/","title":{"rendered":"Enhancing Customer Experience and Satisfaction"},"content":{"rendered":"

There was a time when the only customer pharma really had to worry about was the physician. After all, they were the ones who prescribed the product. Today, the list of potential customers has grown a little longer to include patients, payers and pharmacists in addition to physicians. As that list has grown longer, pharma has had to reconsider its strategy for supplying the best customer experience for all of its customers. PM360<\/em> asked healthcare marketers across the industry what pharma should be doing to guarantee the best customer experience\u2014whether pharma can align a strategy that fits all of its external customers or if it is better to only focus on one targeted group at a time. Also, what insights can be gleaned from \u201cBig Data\u201d to provide a more satisfying experience for customers? And what research methods should pharma use to gather these insights in the first place? Finally, how should pharma measure their customer experience efforts?<\/p>\n